via press note:
ABC ranked #2 on Wednesday night in Adults 18-49 to a 2-hour Idol-driven Fox. ABC’swas once again Wednesday’s #1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).
At 8pm, ABC’s The Middle grew week to week in Total Viewers (+4%) Adults 18-49 (+9%) to 9-week highs on both measures (since 11/14/12) and ranked as the #1 scripted show in its half-hour.
At 8:30pm,built over the prior week in viewers (+3%) and young adults (+6%) and was the top-rated scripted show in its slot among Adults 18-49.
Spiking over its lead-in at 9pm (+116%), ABC’sled its nearest scripted competition in the half-hour by 37% in Adults 18-49 (CBS’ ). was up week to week with Adults 18-34 (+3%).
In the 9:30pm half-hour, ABC’sbuilt its overall audience week to week (+3%) and held all of its Adult 18-49 number. Like its lead-in, was up over the prior week with Adults 18-34 (+13%)
During the 10 o’clock hour, ABC’stook second to CBS’ in Total Viewers and Adults 18-49, while wining in the hour with Women 18-34 for its 3rd straight telecast. Season to date, is one of the Top 5 biggest percentage gainers in TV playback and the top new show (tied w/ ), jumping by 63% in Adults 18-49 (+1.2 points - from a 1.9 L+SD rating to a 3.1 L+7 rating). The ABC freshman drama also adds on 2.8 million viewers to its preliminary L+SD tally in the L+7 finals (6.2 million to 9.0 million).