'Good Morning America' Outperforms NBC's 'Today' by 501,000 Total Viewers for the Week of January 14

Categories: Network TV Press Releases

Written By

January 25th, 2013

via press release:

“GMA” Outperforms NBC’s “Today” by 501,000 Total Viewers for the Week of January 14

“GMA” Continues to Grow Year-to-Year and Season-to-Date in Total Viewers

While “Today” Declines by Double-Digits

Season-to-Date, “GMA” Leads “Today” by Largest Overall Viewer and Demo Margins

in 21 Years

ABC News’ “Good Morning America” drew 5.242 million Total Viewers and a 1.7 rating/12 share/ 1.982 million Adults 25-54, according to Nielsen Media Research for the week of January 14, 2013. “GMA” outdelivered NBC’s “Today” (4.741 million) by+ 501,000 Total Viewers to rank No. 1 for the 16th time in 16 weeks this season.


Growing over the previous week (5.010 million and 1.936 million on w/o 1/7/13) in Total Viewers (+5%) and Adults 25-54 (+2%) for the 3rd week in a row, “GMA delivered its strongest performance since November in both Nielsen measures – since w/o 11/26/12 and w/o 11/12/12, respectively.


“GMA” saw gains versus the year-ago week (4.910 million and 1.920 million, respectively on w/o 1/16/12) in Total Viewers (+7%) and Adults 25-54 (+3%). “GMA” stood as the only morning newscast to improve year to year in both measures, as “CBS This Morning” was mixed (+6%/-5%), while NBC’s “Today Show” (-14%/-18%) saw double-digit losses.


Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+505,000) in more than 21 years and in the key adult news demo (+73,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.


Season to date “GMA” is up in both Total Viewers (+5%) and Adults 25-54 (+1%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -15%/-22%, respectively; CBS’ “This Morning” is mixed +5%/-2%, respectively). “GMA” is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years – since the 2005-06 and 2008-09 seasons, respectively.


For the week, “GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+91%) and Adults 25-54 (+89%), turning in its largest leads (2.496 million and 932,000, respectively) over the CBS program in 6 weeks – since w/o 12/3/12.



ABC 5,242,000 1.7/12; 1,982,000 3.9/14

NBC 4,741,000 1.7/12; 2,036,000 3.6/13

CBS 2,746,000 0.9/ 6; 1,050,000 2.1/ 8


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/14/13, 1/7/12 & 1/16/12. Most Current - 2012-2013 Season (9/24/12 – 1/20/13) and 2011-2012 Season (9/19/11 – 1/15/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).



Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

  • Luke

    GMA will only go up when Robin returns.

    NBC needs to do something to get Today in order. Personally, I think Matt needs to be let go. I don’t see how they can justify his huge salary with a double-digit decline, not to mention the Ann Curry debacle. If it were to happen, I’d be interested in seeing if CBS would try to pick him up.

  • Ben

    I watch CBS This Morning and I hope if NBC lets Matt go, that CBS does Not hire him after he threw Ann Curry under the bus. If he leaves NBC, he might try some other network, such as CNN, as I doubt if CBS will offer him anything. I can not imagine anyone at CBS such as Charlie, Gayle, or Monica wanting to work with that back stabber.

  • Brenda

    It does my heart good to see Matt getting his just desserts.

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