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Via NBC's Press Release
‘Tonight Show’ TOPS ‘KIMMEL’ AND ‘Late Show’ FOR THE WEEK OF JAN. 14-18
JAY LENO WINS AT 11:35 P.M. IN 18-49 AND TOTAL VIEWERS; DELIVERS BIGGER AUDIENCES THAN ‘Late Show’ IN EVERY KEY MEASURE
JIMMY FALLON BEATS ‘Nightline’ IN THEIR HEAD-TO-HEAD HALF-HOUR IN 18-49 AND TOTAL VIEWERS; OUT-DELIVERS ‘LATE Late Show’ IN ALL KEY CATEGORIES
UNIVERSAL CITY, Calif. – January 25, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in adults 18-49 and total viewers versus its ABC and CBS time-slot competition for the week of January 14-18, the second week since ABC moved “Jimmy Kimmel Live” into the 11:35 p.m.-12:35 a.m. ET time period.
In week two of the new ABC schedule, “Tonight” topped “Kimmel” in viewers 18-49 by a 12 percent margin (with 1.053 million viewers vs. 939,000 for “Kimmel”), with Jay growing versus the prior week’s Monday-through-Friday average by 1 percent in 18-49 viewers while Kimmel was down 13 percent versus the previous week’s Tuesday-through-Friday 11:35 p.m. results.
In total viewers, "Tonight" out-delivered “Kimmel” during the January 14-18 week by a 26 percent margin (3.459 million vs. 2.743 million), up from a 17 percent margin from Tuesday through Friday the prior week.
At 12:35 a.m. ET last week, "Late Night with Jimmy Fallon" also ranked #1 versus the ABC and CBS competition in 18-49 viewers and total viewers.
“Late Night” beat ABC's "Nightline" for the week in their head-to-head half-hour by a 33 percent margin in adults 18-49 (with 689,000 viewers vs. “Nightline’s” 517,000 in the 12:30-1 a.m. ET half-hour), up from a 12 percent margin the prior week. Jimmy grew week to week in the half-hour by 3 percent in 18-49 viewers (689,000 vs. 667,000 from Tuesday through Friday last week), while “Nightline” shrunk by 13 percent (517,000 vs. 597,000). In total viewers, “Late Night” topped “Nightline” in their common half-hour by a 7 percent margin for the week of January 14-18 (1.816 million vs. 1.695 million), after “Nightline” had led by a 1 percent margin the prior week.
For the week, Tonight” delivered bigger audiences than CBS’s “Late Show with David Letterman” in all key categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. At 12:35 a.m. ET, “Late Night” also out-delivered CBS’s “Late Late Show” in each of those key categories.
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of January 14-18. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.7/3
12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2
12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2 (in encore telecasts)
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.5 million viewers
CBS “Late Show,” 3.2 million viewers
ABC “Kimmel,” 2.7 million viewers
12:35-1:05 a.m. ET
ABC “Nightline,” 1.7 million viewers
12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.4 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers (in encore telecasts)
SEASON TO DATE
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.8/3**
12:35-1:05 a.m. ET
ABC “Nightline,” 0.5/3**
12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2
1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.5 million viewers
CBS “Late Show,” 3.1 million viewers
ABC “Kimmel,” 2.9 million viewers**
12:35-1:05 a.m. ET
ABC “Nightline,” 1.7 million viewers**
12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.5 million viewers
1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers
** Since January 8.
SELECTED CABLE RESULTS, WEEK OF JANUARY 14-18
NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6
TBS, 11 p.m.-midnight, “Conan,” 0.4
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.7
Each adult 18-49 rating point equals 1.27 million viewers
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million
TBS, 11 p.m.-midnight, “Conan,” 0.9 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million
Adult Swim, 12:30-1:30 a.m. ET, 1.5 million
###
So, Jay wins week two in 18-49 1.053 million viewers vs 939,000 viewers. Kimmel won 18-34 barely with 3%. Jay won in total viewers and 25-54
Letterman lost to Kimmel in 18-49 by 6%
For a change, the NBC press release points out the half hour competition that Fallon beat Nightline in head to head competition. I get the feeling Nightline(whenever its contract is up), will sail away to oblivion.
I presume Kimmel will take this week very easily with a Thursday so huge they’re rerunning it in prime time. I don’t know about this kind of gimmickry as a strategy. But given how well it did on the night, we’re clearly going to see a lot more of it.
I don’t think those numbers you saw last night Gary were the finals. Last time Kimmel scored a 1.2 in the overnight demo. it got revised down to a 0.9 in the finals. But as you said, they are doing a lot of gimmics to get people to watch. He lost last week even with a “large Thursday”
That win for Leno last week was pretty big considering what NBC was putting on television at 10 pm. And does it seem a little odd that Jimmy Kimmel only edged Jay Leno by 3% in 18-34? Do you meet a lot of 30 year olds who are into Jay Leno? I wonder if the Friday clip show experiment was a misfire.
Kimmel won’t have that rerun/clip show drag this week thanks to the MLK holiday.
That’s what the ABC press release says they didn’t give the specific numbers. Only that Kimmel beat Jay by 3% in the youngest skewing 18-34 demo while Kimmel beat Letterman by 6% so that would /imply/ that Jay has more younger people than even Letterman? Rather shocked by that one.
GAR, according to the ABC press release, it did a 1.23 “in the 56 metered markets.” They’re airing it again in prime time. Something tells me this thing did well.
Even if they’re misstating it and the 1.2 gets revised to 0.9, I would imagine that’s a big win over whatever Jay Leno did after Rock Center. And this time they did it with a Scandal rerun.
Or it could just be that very few 18-34 year olds watch any latenight talker, which is why the percentage difference is so low. However, Leno taking this week is what I would consider a big victory, considering NBC’s 10pm lineup compared to ABC’s and CBS’. So good for him. However, this week will probably go to Kimmel, unless Monday-Wednesday and Friday are so low it brings him down.
GAR, I did assume Jay has more 18-34s than Dave. Dave is really old and CBS skews old, and if you’re young and like bathing in irony you’d more likely be watching Conan or Kimmel.
Nick, if there were only 14 young people in the whole country watching late night talk, I would still expect Jimmy Kimmel to have significantly more of them than Jay Leno on a percentage basis. I think Kimmel might be vulnerable when Fallon moves in.
I’m 26 and I watch the NBC pairing over Kimmel (whom I’ve never liked).
I guess we’ll see how the average turns out next week.
As predicted, Jimmy fell off after week one – about 13% in the demo and 9% in overall viewers.
The overnights have been overrating Jimmy by about 15%. Even with the big Thursday, this week’s averages so far actually have Jimmy very narrowly losing the demo to Jay. Again, that’s assuming a 15% discount.
Sweeps are going to be very interesting. I think there’s a real chance of Jimmy finishing third in the demo. There’s no question he’s going to get blown out in overall viewers.
What did I tell you? Leno is da man! Da King!
Excellent analysis, jc. Though I think JKL will take back the demo this week.
Kimmel’s 13% drop may be kind of attributable to having a rerun/clip show in week 2, and having 5 shows included in the average instead of 4 (making the big Thursday less influential). This week he reverts to 4 shows and no rerun.
In other news, King of the Nerds lost half of its BBT lead-in. At TBS, the cost of originality is steep.
Can we please call Kimmel Jimmy K and Fallon Jimmy F?
The weird this is, haven’t Leno and Letterman retained their audience?
Weren’t most people sure Dave would lose some to Jimmy and Jay would get some from Nightline?
Letterman gets a Kennedy Center honor. I think Leno is content to have a song written about him by Dana Carvey.
http://www.youtube.com/watch?v=90vrvp1Q91Q
Nifty, I think the consensus was Jay was not going to lose a lot of viewers to Kimmel, but that Dave would. You’re right, if Dave’s number has softened, it isn’t by very much.
Ferguson came in really light, if I’m reading ABC’s release properly. 0.36?
Nightline also verging on the 0.3s. We may yet find that the Nightline/Kimmel flip did not improve the overall ABC late night demo performance.
“What did I tell you? Leno is da man! Da King!”
So original, Mario.
Anonymous, I really like the timing of that song, it really does capture the moment. Kimmel bearing down with high concept episodes laden with superstars, Conan with high concept, Fallon maybe threatening his time slot with youth and songs and characters. What’s Jay’s battle plan? Write jokes, tell them earnestly.
ps, Anonymous, it was curious to see Jay so lost in the song that he very casually swore. Like he completely forgot he was on TV.