Late Night TV Ratings For January 14-18, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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January 25th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

Tonight Show’ TOPS ‘KIMMEL’ AND ‘Late Show’ FOR THE WEEK OF JAN. 14-18

 

 

JAY LENO WINS AT 11:35 P.M. IN 18-49 AND TOTAL VIEWERS; DELIVERS BIGGER AUDIENCES THAN ‘Late Show’ IN EVERY KEY MEASURE

 

JIMMY FALLON BEATS ‘Nightline’ IN THEIR HEAD-TO-HEAD HALF-HOUR IN 18-49 AND TOTAL VIEWERS; OUT-DELIVERS ‘LATE Late Show’ IN ALL KEY CATEGORIES

 

UNIVERSAL CITY, Calif. – January 25, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in adults 18-49 and total viewers versus its ABC and CBS time-slot competition for the week of January 14-18, the second week since ABC moved “Jimmy Kimmel Live” into the 11:35 p.m.-12:35 a.m. ET time period.

 

In week two of the new ABC schedule, “Tonight” topped “Kimmel” in viewers 18-49 by a 12 percent margin (with 1.053 million viewers vs. 939,000 for “Kimmel”), with Jay growing versus the prior week’s Monday-through-Friday average by 1 percent in 18-49 viewers while Kimmel was down 13 percent versus the previous week’s Tuesday-through-Friday 11:35 p.m. results.

 

In total viewers, "Tonight" out-delivered “Kimmel” during the January 14-18 week by a 26 percent margin (3.459 million vs. 2.743 million), up from a 17 percent margin from Tuesday through Friday the prior week.

 

At 12:35 a.m. ET last week, "Late Night with Jimmy Fallon" also ranked #1 versus the ABC and CBS competition in 18-49 viewers and total viewers.

 

“Late Night” beat ABC's "Nightline" for the week in their head-to-head half-hour by a 33 percent margin in adults 18-49 (with 689,000 viewers vs. “Nightline’s” 517,000 in the 12:30-1 a.m. ET half-hour), up from a 12 percent margin the prior week. Jimmy grew week to week in the half-hour by 3 percent in 18-49 viewers (689,000 vs. 667,000 from Tuesday through Friday last week), while “Nightline” shrunk by 13 percent (517,000 vs. 597,000). In total viewers, “Late Night” topped “Nightline” in their common half-hour by a 7 percent margin for the week of January 14-18 (1.816 million vs. 1.695 million), after “Nightline” had led by a 1 percent margin the prior week.

 

For the week, Tonight” delivered bigger audiences than CBS’s “Late Show with David Letterman” in all key categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. At 12:35 a.m. ET, “Late Night” also out-delivered CBS’s “Late Late Show” in each of those key categories.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of January 14-18. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2 (in encore telecasts)

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.2 million viewers

 

ABC “Kimmel,” 2.7 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers (in encore telecasts)

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.5/3**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.9 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF JANUARY 14-18

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

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  • Brad

    I think they skipped Monday because Monday’s JKL was a re-run.

  • Brad

    Remember, ABC moved Kimmel to 11:35pm not because they thought he could beat Leno, but because they were going to make more money with Kimmel moving forward then losing money by sending Nightline to 12:35am. It’s a business decision based on money, not ratings. Money talks, not ratings. Ratings only help decide how much an television ad should cost for a show. As soon as this is understood, the sooner we can understand that ABC does not care how Kimmel is doing compared to Leno. Not yet at least.

  • http://tvbythenumbers.com Bill Gorman

    “Remember, ABC moved Kimmel to 11:35pm not because they thought he could beat Leno, but because they were going to make more money with Kimmel moving forward then losing money by sending Nightline to 12:35am. It’s a business decision based on money, not ratings. Money talks, not ratings. Ratings only help decide how much an television ad should cost for a show. As soon as this is understood, the sooner we can understand that ABC does not care how Kimmel is doing compared to Leno. Not yet at least.”

    Except for PR cheerleading, how a show does against “the other guys” is irrelevant to the network’s revenue/business. This is not a sport, rankings really are just for pride.

    As you noted, ABC hopes their aggregate 85 minutes of Kimmel/Nightline rates better than the previous 85 minutes of Nightline/Kimmel. Jury definitely still out on that.

    As I have noted before, I also think this was the first step in getting rid of Nightline altogether. Which is something much easier to do once it’s at 12:35, than when it was at 11:35.

  • Gary Middleton

    “As soon as this is understood, the sooner we can understand that ABC does not care how Kimmel is doing compared to Leno.”

    Even if that was 100% true, those of us talking about how one talk show does vs. another are not going to stop any time soon.

    And it’s not 100% true. It might not even be close to 100% true.

    -Businesses are always concerned with market share. Competitors help set the benchmark. If you think the Coke people aren’t concerned with how they’re doing vs. Pepsi, beyond bragging rights, I respectfully disagree.

    -Beating Leno can tip the booking wars in Kimmel’s favor.

    -A few advertisers may choose to just go with the top show.

    I think if Kimmel can find his way to “#1″, for real, it can have a lot of long term implications for the production.

  • truedat

    It’s time for Leno and Letterman to retire. They had their time. They made millions. But they can’t let go. Both are megalomaniacs.
    Kimmel and Fallon are the new breed.

  • Douglas in TN

    May be more about buzz than ratings.

    By 1995, Leno was pulling ahead of Letterman in both total viewers and demo viewers. By 1999 Letterman was often far in the rearview mirror.

    But Letterman was often considered more of an attractive buy for many advertisers despite Leno’s more impressive numbers. Letterman had the five-peat Emmys, Leno had the one.

    So Kimmel could end up being third in total viewers and demo viewers, but still make more for ABC…last Thursday’s show got a lot more buzz than Letterman or Leno get except when a president is on.

    Bill’s line about getting rid of Nightline is interesting…never really thought of that.

  • GARebelman

    Jay has a pretty good guest lineup for the next couple weeks. Charlie Sheen added. Piers Morgan added to Thursday. The first full week of sweeps not a bad lineup either. Wonder who will pull through in February?

  • Gary Middleton

    “But Letterman was often considered more of an attractive buy for many advertisers despite Leno’s more impressive numbers. Letterman had the five-peat Emmys, Leno had the one.”

    Advertisers don’t care how many Emmys a show has won.

    They do care about how many viewers the show has, the age of those viewers, their affluence, and their geographical location. Those last two factors are what may have given Dave a revenue edge. For example, if you were advertising a movie opening (which was a huge part of late night buys in the pre-Netflix era), you’d rather it play to city dwellers with lots of theaters near them than to people living in towns with one screen (where they tended to get prints after they had run in cities).

  • Aaron

    truedat, how is Letterman a meglomaniac?

  • Neal

    Truedat, as long as Leno is #1 it would be foolish to get rid of him!

  • GARebelman

    Safe to say Nightline is doing horrid at its new time. A 0.3 overnight demo is painful and a 1.2 56 metered market is lower than what Fallon typically scores for a full hour program. Kimmel had a pretty low 56 metered market rating last night himself.

  • Douglas in TN

    Now “megalomaniac” may be a rough word, but, being so, in the late night world, is there a bigger one than Jay “you’ll have to take the Tonight Show from my rigor-mortised hands” Leno?

  • Douglas in TN

    Poor, poor Jay can’t even make this top ten list…

    http://www.ifc.com/fix/2013/01/top-ten-late-night-legends

  • kscottk11

    Kimmel just completed his third week broadcasting at the 11:30 hour. There’s already all this talk about what impact Kimmel will have at 11:30. Too soon to make any real conclusions short-term/long-term.

    When February Sweeps are over, we’ll get a better understanding of what kind of audience “drawing power” Kimmel has going against Leno and Letterman at the earlier hour 11:30 hour.

    When the Summer viewing season is over, that might be a better sample of what kind of “legs” Kimmel’s show really has.

  • Gary Middleton

    “is there a bigger one than Jay “you’ll have to take the Tonight Show from my rigor-mortised hands” Leno?”

    Dave has proven equally reluctant to give up his show.

  • Gary Middleton

    KS, you make an interesting point about how Kimmel might (not) hold up without new episodes of 10 p.m. shows.

    Looks to me, though, like Kimmel is pretty much within striking distance of Jay in 18-49. So all they need is for NBC to leave Jay in the gig, let a chunk of his audience turn 50 in the very near future, and Kimmel is the new network late night leader.

    Does look to me, though, like he’d be extremely vulnerable to a Tonight Show with Jimmy Fallon.

  • Douglas in TN

    “Dave has proven equally reluctant to give up his show.”

    Yep…difference being that if CBS told Dave they were putting somebody else in, he would just leave and ride off into the sunset, unlike somebody else who just wouldn’t….and relished his successor failing.

    Whether or not Leno was right depends on your attitude towards him.

  • anonymous

    “unlike somebody else who just wouldn’t….and relished his successor failing.”

    There’s the problem — NBC didn’t tell Leno to take a hike, just the opposite, they gave him a brand new contract. Had NBC cut their ties with Leno, he would have gone to another network and killed the competition there.

  • Gary Middleton

    “Yep…difference being that if CBS told Dave they were putting somebody else in, he would just leave and ride off into the sunset”

    You’re making that up. Nobody knows what Dave would have done if his show was taken away in his late 50s. But given his decisions of late, it seems he would not have been inclined to retire to obscurity.

  • Neal

    Doug in TN, Leno has earned his throne by being the late night leader since 95! Even if the “from my cold dead hands” applied to Leno it’s a lot better than guns which kill over 12,000 people a year and 30,000+ with suicides!

    Sorry for the digression but most every other western nations has under 100 gun deaths a year since they are severely restricted most places but here!

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