Late Night TV Ratings For January 14-18, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

January 25th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

Tonight Show’ TOPS ‘KIMMEL’ AND ‘Late Show’ FOR THE WEEK OF JAN. 14-18

 

 

JAY LENO WINS AT 11:35 P.M. IN 18-49 AND TOTAL VIEWERS; DELIVERS BIGGER AUDIENCES THAN ‘Late Show’ IN EVERY KEY MEASURE

 

JIMMY FALLON BEATS ‘Nightline’ IN THEIR HEAD-TO-HEAD HALF-HOUR IN 18-49 AND TOTAL VIEWERS; OUT-DELIVERS ‘LATE Late Show’ IN ALL KEY CATEGORIES

 

UNIVERSAL CITY, Calif. – January 25, 2013 – NBC’s “The Tonight Show with Jay Leno” has finished #1 in adults 18-49 and total viewers versus its ABC and CBS time-slot competition for the week of January 14-18, the second week since ABC moved “Jimmy Kimmel Live” into the 11:35 p.m.-12:35 a.m. ET time period.

 

In week two of the new ABC schedule, “Tonight” topped “Kimmel” in viewers 18-49 by a 12 percent margin (with 1.053 million viewers vs. 939,000 for “Kimmel”), with Jay growing versus the prior week’s Monday-through-Friday average by 1 percent in 18-49 viewers while Kimmel was down 13 percent versus the previous week’s Tuesday-through-Friday 11:35 p.m. results.

 

In total viewers, "Tonight" out-delivered “Kimmel” during the January 14-18 week by a 26 percent margin (3.459 million vs. 2.743 million), up from a 17 percent margin from Tuesday through Friday the prior week.

 

At 12:35 a.m. ET last week, "Late Night with Jimmy Fallon" also ranked #1 versus the ABC and CBS competition in 18-49 viewers and total viewers.

 

“Late Night” beat ABC's "Nightline" for the week in their head-to-head half-hour by a 33 percent margin in adults 18-49 (with 689,000 viewers vs. “Nightline’s” 517,000 in the 12:30-1 a.m. ET half-hour), up from a 12 percent margin the prior week. Jimmy grew week to week in the half-hour by 3 percent in 18-49 viewers (689,000 vs. 667,000 from Tuesday through Friday last week), while “Nightline” shrunk by 13 percent (517,000 vs. 597,000). In total viewers, “Late Night” topped “Nightline” in their common half-hour by a 7 percent margin for the week of January 14-18 (1.816 million vs. 1.695 million), after “Nightline” had led by a 1 percent margin the prior week.

 

For the week, Tonight” delivered bigger audiences than CBS’s “Late Show with David Letterman” in all key categories: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. At 12:35 a.m. ET, “Late Night” also out-delivered CBS’s “Late Late Show” in each of those key categories.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of January 14-18. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.7/3

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.4/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2 (in encore telecasts)

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.2 million viewers

 

ABC “Kimmel,” 2.7 million viewers

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers (in encore telecasts)

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

ABC “Kimmel,” 0.8/3**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 0.5/3**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

ABC “Kimmel,” 2.9 million viewers**

 

12:35-1:05 a.m. ET

 

ABC “Nightline,” 1.7 million viewers**

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

** Since January 8.

 

SELECTED CABLE RESULTS, WEEK OF JANUARY 14-18

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.6

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

 

Adult Swim, 12:30-1:30 a.m. ET, 0.7

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.3 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.5 million

 

 

 

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  • anonymous

    What would have happened if Conan took over The Tonight Show back then and a week later Leno is his direct competition over at ABC?

    Public sympathy would favor Leno who would be seen as the successful old guy pushed out to make room for the new kid on the block. Leno would be winning the timeslot with his reputation in tact.

    You might even get a scenario where NBC would want to move Conan out in favor of Fallon if Conan’s ratings dropped low enough.

  • Douglas in TN

    Your arrogance continues to astound Middleton.

    If Les Moonves called and said he wanted Dave to leave in May, I have no doubt he would. Absolutely.

    Anonymous is right…in hindsight…they should have known the narcissistic Leno was not going to go away quietly, and should have cut him loose, although I believe he would have faded into relative oblivion elsewhere than NBC. CBS was not an option, and ABC never really was. One has to have a certain edge, or something like it, to succeed on cable. TV Jay has no edge or anything unique.

  • anonymous

    ABC went after Letterman. They didn’t get him. Then they went after Leno. They didn’t get him either. Now they have to settle for Kimmel. They were always looking for an alternative to Nightline that could compete and make money. Ted Koppel warned the news department about it when he retired.

    Some people don’t believe ABC was ever an option but according to Bill Carter and his book, it was.

  • Gary Middleton

    “If Les Moonves called and said he wanted Dave to leave in May, I have no doubt he would. Absolutely.”

    May, highly unlikely. At the end of his current deal, yes. But then, if any network executive wanted any host out at the end of their current deal, they’d be out. Basically what Dave announced was he’s not leaving unless he is fired, which is the exact opposite of the vibe you’re implying.

    The subtlety you’re missing is that Jay was told he was out at an age 7 years younger than Dave will be, and than Johnny was when he retired. The idea that Johnny or Dave would’ve left the scene quietly at that point is a very baseless speculation.

  • Diana Santiago

    A new late night show premieres tonight @ MTV: “Nikki & Sara Live” with Sara Schaefer & Nikki Glaser. Head writer for this show is the talented Brian McCann, former Conan writer for 17 years.

  • GARebelman

    Akward moment when Kimmel leads in to Kimmel. I wonder how that repeat of his show of last Thursday will do? Bare in ind it doesn’t have the benefit of any lead in. Those two comedies are among some of hte lowest in prime time at times worse than NBC

  • Brad

    When you go to your stock holders or whoever and say “we advertise in late night television with…” who would you like to say? Letterman with his scandals? Leno who pushed Conan out? Or Kimmel who’s been centered with buzz? When the ratings are close I’d pick Kimmel. You want to sound good and you want your pick to be the least controversial amongst your board, holders, etc.

    I think Letterman made more money than Leno in advertisement because to say you advertised with Letterman then Leno sounded better. That Letterman is the funnier guy amongst business men and want to be apart of it.

    The better logic would be what audience is of what class. Does Letterman appeal to a wealthier class then Leno’s? I’d say so has Leno’s humor is directed to those of a simply mind and taste in humor. In my sample size I hear Leno talked about in Walmart while I hear Letterman talked about in coffee shops. I’d rather sell my luxury car on Letterman’s show then Leno’s which is exactly what I see when I compare commercials. Higher priced items are sold on Letterman’s program, not Leno’s.

  • anonymous

    @Brad
    Not true.

    “In 2011, companies spent $425.8 million to advertise during Leno, Letterman or Kimmel, according to the most recent yearly data from Kantar Media. Leno’s show led the pack, grabbing $160.8 million. Letterman brought in $157.4 million, while Kimmel earned $107.7 million. “The Colbert Report,” which runs for 30 minutes starting at 11:30 p.m., collected $41 million.”

    http://www.reuters.com/article/2013/01/08/disney-abc-kimmel-idUSL1E9C3ET620130108

  • Brad

    That’s from last year’s data and it seems obvious they are in Leno’s favor. However, Letterman does get the best bang from his ratings. He has lower ratings then Leno but only makes $3 million less? Wow! Maybe because Mercedes Benz pays a pretty penny for his audience of a wealthier class, exactly what I just stated.

    Kimmel will earn more money in the coming years then he is currently. No doubt about it. Going from 0.6 to 0.8 average, one that is close to Leno’s, it would seem like he’d easily make $150 million in the near future.

  • GARebelman

    Tues Jan 29th

    Leno 56 meter half hours: 3.3/8 2.1/6
    Letterman 56 meter half hours: 3.1/8 2.3/7

  • Douglas in TN

    Brad, I enjoy reading your posts and how you analyze.

  • mary

    GARebelman, did you find Kimmel’s numbers?

  • GARebelman

    Only number I have for him is a 2.1/6 which is different from the average on the press release so I assume that is the half hour number.

  • mary

    Found this on thefutoncritic.com:

    ************
    In late-night metered market ratings (via NBC’s press release):
    * In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 2.7/7; and ABC’s “Jimmy Kimmel Live,” 2.0/5.

    * In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.5/3; and “Jimmy Kimmel Live,” 0.7/4.
    ************

    At the top, “Fast national numbers for Tuesday, January 29, 2013.” What are fast national numbers?

  • Neal

    Mary, Jay’s still da man! The King of late night!

  • Brad

    Thanks Douglas in TN. I appreciate it.

    anonymous, I don’t mean to come off belittling you if it appears that way. Thanks for bringing facts into the equation.

  • Douglas in TN

    Isn’t Mario/ Neal the broken record King! of the net?

  • Gary Middleton

    Vintage Anonymous. Excellent data. Debunks a myth, at least in near-present day, that Dave’s show generates more revenue than Jay’s. But to Brad’s point, Dave nearly tied Jay in revenue despite slightly lower ratings and substantially more dark days, so they must be billing at least a little higher.

  • Aaron

    Douglas, I believe you meant to say “da broken record” :D

  • Neal

    To counter that stupid IFC top 10 Harris interactive just released the top TV personalities in the nation and Leno is #4! Stewart and Letterman are the only other late night hosts on the list at #3 and #9 respectively.

    Interesting that Kimmel, Ferguson, Fallon, and Conan don’t even crack the top 10 of what the public actually likes and watches! Ellen Degeneres is #1 btw.

    http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/mid/1508/articleId/1142/ctl/ReadCustom%20Default/Default.aspx

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