'The Price is Right' and 'Let's Make a Deal' Up in Viewers and Key Women Demos

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via press release:

CBS’S DAYTIME GAME SHOWS POST BIG WEEK-TO-WEEK GAINS

“The Price is Right” and “Let’s Make a Deal” Up in Viewers and Key Women Demos

CBS’s two daytime game shows—THE PRICE IS RIGHT and LET’S MAKE A DEAL—both notched big week-to-week increases in viewers and key women demographics, according to Nielsen live plus same day ratings for the week ending Jan. 20.

Viewers W25-54 W18-49

 

THE PRICE IS RIGHT 1 (we1/20) 4.65m 1.3/08 0.9/06

THE PRICE IS RIGHT 1 (we1/13) 4.29m 1.1/07 0.8/05

+8% +18% +13%

 

THE PRICE IS RIGHT 2 (we1/20) 5.56m 1.5/09 1/0/07

THE PRICE IS RIGHT 2 (we1/13) 5.24m 1.3/08 1.0/06

+6% +15% nc

 

LET’S MAKE A DEAL 1 (we1/20) 2.74m 0.9/05 0.7/05

LET’S MAKE A DEAL 1 (we1/13) 2.63m 0.8/05 0.7/05

+4% +13% nc

 

LET’S MAKE A DEAL 2 (we 1/20) 3.29m 1.0/06 0.8/05

LET’S MAKE A DEAL 2 (we 1/13) 2.95m 0.9/06 0.7/05

+12% +11% +14%

 

Compared to last season, THE PRICE IS RIGHT 1 is up +9% in women 25-54 while THE PRICE IS RIGHT 2 is up +8% in women 25-54. LET’S MAKE A DEAL 1 is posting year-to-year increases of +9% in both viewers and women 25-54 while LET’S MAKE A DEAL 2 is up +9% in viewers, +13% in women 25-54 and +17% in women 18-49.

 

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