'Today' is the Number One Morning Show Among Adults 25-54 for Three Straight Weeks



via press release:

TODAY NO 1 FOR 3 STRAIGHT WEEKS
‘TODAY’ IS THE NO. 1 MORNING SHOW FOR THREE STRAIGHT WEEKS IN KEY DEMO A25-54

 

TODAY Posts Three-Week Win For First Time Since August 2012

 

TODAY Posts Week-to-Week Total Viewer Gains and Best Delivery Since November 12, 2012

 

TODAY Is Up in Total Viewers and Key Demos V. Season-To-Date Average

NEW YORK – January 25, 2013 – NBC’s TODAY is the number-one morning show for the third straight week in the key demo A25-54. The win marks TODAY’s first three-week winning streak since August 2012. TODAY also grew +4% (+190,000) week-to-week, and posted its best viewer delivery since the week of November 12, 2012. Versus its season-to-date average, TODAY was up in total viewers and all key demos.

 

TODAY Highlights, Week of January 14:

 

 

  • TODAY beat GMA by +54,000 Adults 25-54 (000) viewers; TODAY wins three straight weeks in (000) for first time since weeks of August 6, 13 & 20, 2012).
  • TODAY posted its highest demo rating (1.7) since the week of November 19, 2012 o
    • TODAY has placed first in the key demo rating 9 of the last 12 weeks (includes 8 ties)
  • TODAY grew +4% (+190,000) week-to-week, while posting its best viewer delivery since the week of November 12, 2012
  • TODAY was up versus its season-to-date average in total viewers (+4%, or +186,000) and:
    • +7% in rating Women 18-49
    • +9% in Adults 18-49
    • +10% in rating Women 25-54
    • +6% in rating Adults 25-54

 

 

TODAY II (9 a.m hour) and TODAY III (10 a.m. hour) Highlights:

 

TODAY II – WEEKLY INSIGHTS:

 

 

  • TODAY II Averaged 3.251 million total viewers
  • Topped CBS This Morning in total viewers (+18%, or +505,000) and in key demo ratings:
    • +43% in rating Women 18-49
    • +17% in rating Adults 18-49
    • +40% in rating Women 25-54
    • +11% in rating Adults 25-54
  • Was up week-to-week in total viewers (+5,000 viewers) and:
    • +8% in rating Women 25-54
  • Versus its season-to-date average, TODAY II was up +8% in rating Women 25-54

 

 

TODAY III – WEEKLY INSIGHTS:

 

 

  • TODAY III Averaged 2.144 million total viewers
    • Rebroadcasts of TODAY III averaged an additional 614,000 total viewers
    • Gained +3% (+55,000) week-to-week
  • Outperformed CBS This Morning by +14% in rating Women 18-49
    • Tied in rating Women 25-54
  • Versus season-to-date levels, TODAY III was up +1% (+14,000) in total viewers and:
    • +14% in rating Women 18-49

 

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