via press release:
TODAY NO 1 FOR 3 STRAIGHT WEEKS
'TODAY' IS THE NO. 1 MORNING SHOW FOR THREE STRAIGHT WEEKS IN KEY DEMO A25-54
TODAY Posts Three-Week Win For First Time Since August 2012
TODAY Posts Week-to-Week Total Viewer Gains and Best Delivery Since November 12, 2012
TODAY Is Up in Total Viewers and Key Demos V. Season-To-Date Average
NEW YORK - January 25, 2013 - NBC's TODAY is the number-one morning show for the third straight week in the key demo A25-54. The win marks TODAY’s first three-week winning streak since August 2012. TODAY also grew +4% (+190,000) week-to-week, and posted its best viewer delivery since the week of November 12, 2012. Versus its season-to-date average, TODAY was up in total viewers and all key demos.
TODAY Highlights, Week of January 14:
- TODAY beat GMA by +54,000 Adults 25-54 (000) viewers; TODAY wins three straight weeks in (000) for first time since weeks of August 6, 13 & 20, 2012).
- TODAY posted its highest demo rating (1.7) since the week of November 19, 2012 o
- TODAY has placed first in the key demo rating 9 of the last 12 weeks (includes 8 ties)
- TODAY grew +4% (+190,000) week-to-week, while posting its best viewer delivery since the week of November 12, 2012
- TODAY was up versus its season-to-date average in total viewers (+4%, or +186,000) and:
- +7% in rating Women 18-49
- +9% in Adults 18-49
- +10% in rating Women 25-54
- +6% in rating Adults 25-54
TODAY II (9 a.m hour) and TODAY III (10 a.m. hour) Highlights:
TODAY II – WEEKLY INSIGHTS:
- TODAY II Averaged 3.251 million total viewers
- Topped CBS This Morning in total viewers (+18%, or +505,000) and in key demo ratings:
- +43% in rating Women 18-49
- +17% in rating Adults 18-49
- +40% in rating Women 25-54
- +11% in rating Adults 25-54
- Was up week-to-week in total viewers (+5,000 viewers) and:
- +8% in rating Women 25-54
- Versus its season-to-date average, TODAY II was up +8% in rating Women 25-54
TODAY III – WEEKLY INSIGHTS:
- TODAY III Averaged 2.144 million total viewers
- Rebroadcasts of TODAY III averaged an additional 614,000 total viewers
- Gained +3% (+55,000) week-to-week
- Outperformed CBS This Morning by +14% in rating Women 18-49
- Tied in rating Women 25-54
- Versus season-to-date levels, TODAY III was up +1% (+14,000) in total viewers and:
- +14% in rating Women 18-49
WHAT??? Evrything I read GMA was beating Today Show…Unreal
It’s all PR spin. It changes week to week. In number of viewers, GMA has beaten Today every single week this season. But among a certain demo, sometimes Today and GMA tie in rating so NBC considers that a win. A tie for #1 in rating is a win. This particular week though, Today did beat GMA in the 25-54 demo for viewers, but they tied in rating. Spin, spin, spin.
I remember the articles that were like, “Today has won for 650 consecutive weeks” or whatever it was. When did their streak end?
TODAY’s Total Viewer win streak, which lasted well over a decade, ended around April 2012, which many believe led to Ann Curry’s ouster two months later.
The Today Show bores me, it has for years now. I only tune in sometimes to see Kathy Lee and Hoda. Otherwise I’m watching GMA.
Real spin going on here – GMA’s total viewer count was 600,000 more than Today last weeks. The “demo” count has been a back and forth battle between GMA and Today for the last few weeks. GMA is winning the season. I don’t watch breakfast tv, but was really surprised when I turned on GMA a couple of days ago thru interest. It was like watching Entertainment Tonight but in the morning – where did the all the breakfast news go from these shows? I’ll tell you – CBS This Morning – that’s where the content is these days, hence less viewers. We’re really getting dumber at a more rapid rate.
Today Show is a lot better produced than GMA. I find GMA boring most of the time.
I was a staunch ‘Today’ fan until the Fall season of 2012 – never gave GMA a chance until they let Ann Curry go. I switched to GMA and felt somewhat ‘refreshed’ by the younger and more upbeat performance by the cast, I stayed with GMA and is happy with it. Unless ‘Today’ has an interview that I really want to see, I’m happy with GMA for now. I do like Matt Lauer but maybe it’s time for NBC to find another slot in another program for him. My personal ratings of the three? (1)GMA, (2)CBS This Morning, (3)NBC Today.