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TV Ratings Saturday: 'UFC on FOX' Beats Up the 'U.S. Figure Skating Championships', '48 Hours' Down

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January 27th, 2013

Scoreboard FOX ABC CBS NBC
Adults 18-49: rating/Share 1.8/6 0.8/2 0.7/2 0.5/2
Total Viewers (million) 3.766 2.591 4.704 3.403

Due to the nature of live programming the ratings for FOX (UFC) and NBC (Figure Skating) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX was number one last night with adults 18-49, while CBS won with total viewers.

On FOX, UFC: Johnson vs. Dodson scored a 1.8 adults 18-49 rating up 13% from a1.6 from the Henderson vs. Diaz fight on December 9.

On NBC, the U.S. Figure Skating Championships earned a 0.5 adults 18-49 rating down 17% from an 0.6 for last year's competition on January 28, 2012. The telecast aired live in the Eastern Timezone but was tape delayed on the west coast.

On CBS, 48 Hours garnered a 0.7 at 9PM. A second episode earned a 1.0 at 10PM  down 23% from last week's 1.3 adults 18-49 rating.

Broadcast primetime ratings for Saturday, January 26, 2013

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX UFC: Johnson vs. Dodson (810PM)- Live 1.8/6 3.77
ABC The Taste (8-10PM) - R 0.7/2 2.13
CBS NCIS: Los Angeles- R 0.5/2 3.98
NBC U.S. Figure Skating Championships (8-11PM) - Live 0.5/2 3.40
9:00 CBS 48 Hours 0.7/2 4.85
10:00 CBS 48 Hours 1.0/3 5.28
ABC 20/20 0.9/3 3.51

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Alex

    UFC put on a really entertaining card.

  • ahmad kuhail

    It was an empty schedule yesterday

    thanks anyway

  • John A

    I hate seeing 48 Hours so low. Really entertaining show.

  • MDM

    Wow, I was very wrong about the UFC show. I still thought it was a nothing show but they definitely got a lot of eyeballs last night.

  • LLL

    alex
    +1

  • JR35

    Do the UFC ratings usually get adjusted down? A 1.8 is decent for less than 4m overall viewers.

  • MDM

    @JR35

    Very young demo, I doubt they’ll be adjusted down, though I wouldn’t be terribly shocked either.

  • TheFollowing

    Fox led Wed-Sat ratings game. Congrats.

  • Mark

    UFC will be adjusted up. The main fight went until 10:15, and these ratings are only for the 8-10 portion.

  • DW

    who knew that 18-49 year old’s were into homo eroticism called the UFC. :)

  • Petoria

    Nothing too marvellous over the weekend. I’m surprised he UFC couldn’t get more with virtually no competition. Also worth taking into account their timeslot ran into the start time for the news. I never thought it would turn out the UFC was on par with figure skating.

    Sucks 48 hours has fallen to 4 million. It’s a good show.

  • detroit_fan

    Way to make yourself look like an immature fool DW. Hope you grow up someday

  • curtis

    Wouldn’t be surprised if the majority of the UFC viewers were Females and the Majority of the Figure Skating Viewers were Males.

  • Joseph

    I thought that the figure skating viewership would have been a little higher, considering that the next Winter Olympics are a little more than a year away and that the next World Championships (in March) will be the last “Worlds” prior to the Olympics.

    On the other hand, had there been no “UFC On Fox” telecast, the skating ratings probably would have been better.

    And in many major markets, the ratings leader last night (January 16th) was probably a local telecast of a game involving a hometown NHL or NBA team.

  • 728huey

    The UFC skews really young, but I think the ratings aren’t quite as high as they could be because there is still a bit of a stigma to MMA.

    Back when MMA/ultimate fighting was first introduced in the 1990′s it was a total free-for-all affair, and huge 250 pound guys could fight against 130 pound guys and beat the living crap out of them, and most of the time that’s what exactly happened, which lead nearly all of the states to ban MMA for a while. It was the current owners of the UFC which bought the bankrupt company and instituted serious rules like weight classes, timed rounds, safety features, and tapout clauses so fighters would not end up getting killed in the octagon. So while it still retains some of its early free-for-all features, it’s as highly regulated as boxing.

  • detroit_fan

    728huey- you are off on quite a bit of the things you said. zuffa did not develop the unified rules, that was done by the new jersey state athletic commission and adopted by the nevada commission. weight classes, rules, & timed rounds were all in place YEARS before zuffa bough it. as for the “tapout” clause, that was in place from the very first event. not only is mma as highly regulated as boxing like you mentioned, it is actually statistically far safer.

  • brian

    To bad UFC didn’t do this deal with FOX 4 years ago when it was hot. Now, they can’t even get a million PPV buys or 5 million viewers.

  • Winning C.

    9:30p – FOX – UFC on Fox
    Viewers: 4.21 million (#2), A18-49: 2.1/ 6 (#1)

    UFC on FOX skews so young and there was some great growth to the 9pm hour. I think the UFC experiment on FOX should be considered a success.

    Figure Skating is on par with the other non-Olympic years, it should be way up next year with the Olympics back on NBC next year.

    I’m really interested to see if ABC actually goes ahead with the idea of moving 20/20 to Saturdays full-time next season.

  • kerry

    One nice thing about UFC fights being broadcast on the FOX network is they’re FREE, at least in my neck of the woods.. Thats 60 bucks I get to keep in my pocket . Thank you fox network.

  • Rishi

    Mark I actually think the ratings will be adjusted down due to the nature of live event coverage.

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