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TV Ratings Saturday: 'UFC on FOX' Beats Up the 'U.S. Figure Skating Championships', '48 Hours' Down

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January 27th, 2013

Scoreboard FOX ABC CBS NBC
Adults 18-49: rating/Share 1.8/6 0.8/2 0.7/2 0.5/2
Total Viewers (million) 3.766 2.591 4.704 3.403

Due to the nature of live programming the ratings for FOX (UFC) and NBC (Figure Skating) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX was number one last night with adults 18-49, while CBS won with total viewers.

On FOX, UFC: Johnson vs. Dodson scored a 1.8 adults 18-49 rating up 13% from a1.6 from the Henderson vs. Diaz fight on December 9.

On NBC, the U.S. Figure Skating Championships earned a 0.5 adults 18-49 rating down 17% from an 0.6 for last year's competition on January 28, 2012. The telecast aired live in the Eastern Timezone but was tape delayed on the west coast.

On CBS, 48 Hours garnered a 0.7 at 9PM. A second episode earned a 1.0 at 10PM  down 23% from last week's 1.3 adults 18-49 rating.

Broadcast primetime ratings for Saturday, January 26, 2013

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX UFC: Johnson vs. Dodson (810PM)- Live 1.8/6 3.77
ABC The Taste (8-10PM) - R 0.7/2 2.13
CBS NCIS: Los Angeles- R 0.5/2 3.98
NBC U.S. Figure Skating Championships (8-11PM) - Live 0.5/2 3.40
9:00 CBS 48 Hours 0.7/2 4.85
10:00 CBS 48 Hours 1.0/3 5.28
ABC 20/20 0.9/3 3.51

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ultima

    @Winning C
    I’m really interested to see if ABC actually goes ahead with the idea of moving 20/20 to Saturdays full-time next season.

    Is there anyone at ABC actually saying they’re considering that?

  • jp

    48 HOURS is becoming a pretty good tv. good numbers. as well as good numbers for UFC ON FOX.

  • Ultima

    @Rishi
    Mark I actually think the ratings will be adjusted down due to the nature of live event coverage.

    Because the non-UFC programming airing locally on FOX on the west coast did better than the UFC event?

    Also, the portion that ran past 10pm likely had above average ratings.

  • Ultima

    @Rishi

    For reference, the December UFC on FOX event…

    Overnights – 1.6 rating, 3.4 million viewers

    Finals – 2.1 rating, 4.4 million viewers

  • groove365

    @Joseph

    I can’t see that much crossover between skating and UFC to affect either ones ratings.
    I would think they have completely separate audiences.

  • Daw Johnson

    @Mark – No. I’ve been disappointed by the small upward adjustments for recent shows, but there is absolutely no reason to assume a DOWNWARD adjustment here. This aired live on the west coast, but the fast nationals are based on timeslot and therefore are calculated based on the filler programming that aired from 8-10 Pacific time. Do you really think that did better than the UFC show did in real-time?

    Plus, the overrun surely did above the 8-10PM average, which would also cause an upward adjustment.

    We’re likely looking at a 2.0 demo here.

  • jr

    UFC does much better than baseball for Fox.

  • Artie

    48 Hours is so good. I live for this show on Saturday nights and get pissed when it’s a rerun.

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