Discovery Channel Dominates as #1 Television Network in Friday Prime Time for Men

Categories: Network TV Press Releases

Written By

January 28th, 2013

via press release:

DISCOVERY CHANNEL DOMINATES AS #1 TELEVISON NETWORK IN FRIDAY PRIME TIME FOR MEN

Discovery Channel was the #1 network in ALL OF TELEVISION among Men 25-54 and Men 18-49 ratings and delivery on Friday, January 25 and beat all broadcast and cable networks in these key demos.

Discovery Channel's Gold Rush earned a 3.12 HH/2.60 P25-54 rating and delivered 4.55 million viewers P2+ making it the #1 ad-supported cable program among HH, P2+, P18+, P/M/W25-54, P/M/W18-49 and M18-34 delivery, no exclusions. It was also the #1 program in ALL OF TELEVISION in numerous key demos on Friday night that included P/M 25-54, M18-49 and M18-34 delivery and #1 among P/18-49 delivery, English-language nets.??

BERING SEA GOLD earned 1.98 HH/1.72 P25-54 rating and delivered 2.91 million total viewers P2+ and was the #2 program in ALL OF TELEVISION on Friday night behind only Gold Rush among both Men 25-54 and Men 18-49 delivery (among English-language nets). It was also #2 in ad supported cable among P2+, P18+ P/M 25-54 and P/M18-49 delivery on Friday night, second only to Gold Rush.

All-new episodes of Gold Rush and BERING SEA GOLD will premiere this Friday night, February 1.

* Source: Source: Nielsen. Live+SD. 1/25/13. Prime.

 

 
  • THE OLD MAN

    This never gets old!

  • SMK7

    Those numbers are pretty sad considering there are over 350 million Americans.
    For the sake argument lets say 50 % men, and 35% of those 18-58, your left with 30 % not interested, and only 5% of the total pool watching. It’s not really surprising, considering bering sea gold is not really “all that”,gold rush is terrible, and add supported tv is heinous considering what the average satellite bill is.

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