Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Viewership Gains; 'Private Practice' Earns Biggest Percentage Increase in Week 16

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the sixteenth week of the 2012-2013 season (January 7-13), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding  4.632 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-01/09 ABC 4.7 7.0 2.3 49%
2 BIG BANG THEORY, THE-01/10 CBS 6.4 8.3 1.9 30%
3 GREY’S ANATOMY-01/10 ABC 3.2 4.8 1.6 50%
4 NEW GIRL-01/08 FOX 2.0 3.5 1.5 75%
5 ELEMENTARY-01/10 CBS 2.4 3.8 1.4 58%
6 ONCE UPON A TIME-01/13 ABC 2.8 4.1 1.3 46%
7 NCIS-01/08 CBS 3.5 4.7 1.2 34%
8 NASHVILLE-01/09 ABC 2.1 3.3 1.2 57%
9 REVENGE-01/13 ABC 2.0 3.1 1.1 55%
10 CASTLE-01/07 ABC 1.9 3.0 1.1 58%
11 PRIVATE PRACTICE-01/08 ABC 1.1 2.2 1.1 100%
12 OFFICE-01/10 NBC 2.2 3.3 1.1 50%
13 SCANDAL-01/10 ABC 2.8 3.8 1.0 36%
14 PERSON OF INTEREST-01/10 CBS 3.3 4.3 1.0 30%
15 PARENTHOOD-01/08 NBC 1.9 2.9 1.0 53%
16 NCIS: LOS ANGELES-01/08 CBS 3.0 3.9 0.9 30%
17 CHICAGO FIRE-01/09 NBC 2.2 3.1 0.9 41%
18 FAMILY GUY-01/13 FOX 3.2 4.1 0.9 28%
19 TWO AND A HALF MEN-01/10 CBS 4.2 5.0 0.8 19%
20 MENTALIST, THE-01/13 CBS 2.1 2.9 0.8 38%
21 LAW AND ORDER:SVU-01/09 NBC 2.1 2.9 0.8 38%
22 MIDDLE, THE-01/09 ABC 2.4 3.1 0.7 29%
23 BACHELOR, THE-01/07 ABC 2.3 3.0 0.7 30%
24 FRINGE-01/11 FOX 0.8 1.5 0.7 88%
25 SUBURGATORY-01/09 ABC 2.6 3.3 0.7 27%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 PRIVATE PRACTICE-01/08 ABC 1.1 2.2 1.1 100%
2 FRINGE-01/11 FOX 0.8 1.5 0.7 88%
3 NEW GIRL-01/08 FOX 2.0 3.5 1.5 75%
4 ELEMENTARY-01/10 CBS 2.4 3.8 1.4 58%
5 CASTLE-01/07 ABC 1.9 3.0 1.1 58%
6 NASHVILLE-01/09 ABC 2.1 3.3 1.2 57%
7 REVENGE-01/13 ABC 2.0 3.1 1.1 55%
8 DON’T TRUST THE B-APT 23-01/08 ABC 1.1 1.7 0.6 55%
9 PARENTHOOD-01/08 NBC 1.9 2.9 1.0 53%
10 GREY’S ANATOMY-01/10 ABC 3.2 4.8 1.6 50%
11 OFFICE-01/10 NBC 2.2 3.3 1.1 50%
12 MODERN FAMILY-01/09 ABC 4.7 7.0 2.3 49%
13 ONCE UPON A TIME-01/13 ABC 2.8 4.1 1.3 46%
14 HAPPY ENDINGS-01/08 ABC 1.4 2.0 0.6 43%
15 CHICAGO FIRE-01/09 NBC 2.2 3.1 0.9 41%
16 LAST MAN STANDING-01/11 ABC 1.5 2.1 0.6 40%
17 MINDY PROJECT-01/08 FOX 1.5 2.1 0.6 40%
18 30 ROCK-01/10 NBC 1.5 2.1 0.6 40%
19 NEW NORMAL-01/08 NBC 1.3 1.8 0.5 38%
20 MENTALIST, THE-01/13 CBS 2.1 2.9 0.8 38%
21 LAW AND ORDER:SVU-01/09 NBC 2.1 2.9 0.8 38%
22 SCANDAL-01/10 ABC 2.8 3.8 1.0 36%
23 WHITNEY-01/09 NBC 1.4 1.9 0.5 36%
24 NCIS-01/08 CBS 3.5 4.7 1.2 34%
25 LAST RESORT-01/10 ABC 1.2 1.6 0.4 33%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-01/09 ABC 12044 16676 4632 38%
2 ELEMENTARY-01/10 CBS 11483 15463 3980 35%
3 CASTLE-01/07 ABC 8663 12542 3879 45%
4 BIG BANG THEORY, THE-01/10 CBS 20003 23815 3812 19%
5 NCIS-01/08 CBS 21110 24900 3790 18%
6 GREY’S ANATOMY-01/10 ABC 9337 12797 3460 37%
7 PERSON OF INTEREST-01/10 CBS 15668 19042 3374 22%
8 MENTALIST, THE-01/13 CBS 10604 13591 2987 28%
9 NASHVILLE-01/09 ABC 5921 8827 2906 49%
10 CHICAGO FIRE-01/09 NBC 8037 10900 2863 36%
11 ONCE UPON A TIME-01/13 ABC 8241 11065 2824 34%
12 BLUE BLOODS-01/11 CBS 11223 13997 2774 25%
13 NCIS: LOS ANGELES-01/08 CBS 17901 20632 2731 15%
14 REVENGE-01/13 ABC 6167 8879 2712 44%
15 SCANDAL-01/10 ABC 8370 10881 2511 30%
16 PRIVATE PRACTICE-01/08 ABC 4007 6482 2475 62%
17 NEW GIRL-01/08 FOX 3777 6242 2465 65%
18 LAW AND ORDER:SVU-01/09 NBC 8423 10731 2308 27%
19 VEGAS-01/08 CBS 10923 13200 2277 21%
20 PARENTHOOD-01/08 NBC 5297 7561 2264 43%
21 GOOD WIFE, THE-01/13 CBS 10036 12138 2102 21%
22 TWO AND A HALF MEN-01/10 CBS 14403 16444 2041 14%
23 OFFICE-01/10 NBC 4540 6338 1798 40%
24 CSI: NY-01/11 CBS 10712 12435 1723 16%
25 MIDDLE, THE-01/09 ABC 8391 10077 1686 20%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

blog comments powered by Disqus