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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Viewership Gains; 'Private Practice' Earns Biggest Percentage Increase in Week 16

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January 28th, 2013

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the sixteenth week of the 2012-2013 season (January 7-13), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding  4.632 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-01/09 ABC 4.7 7.0 2.3 49%
2 Big Bang Theory, THE-01/10 CBS 6.4 8.3 1.9 30%
3 GREY'S ANATOMY-01/10 ABC 3.2 4.8 1.6 50%
4 New Girl-01/08 FOX 2.0 3.5 1.5 75%
5 Elementary-01/10 CBS 2.4 3.8 1.4 58%
6 Once Upon A Time-01/13 ABC 2.8 4.1 1.3 46%
7 NCIS-01/08 CBS 3.5 4.7 1.2 34%
8 Nashville-01/09 ABC 2.1 3.3 1.2 57%
9 REVENGE-01/13 ABC 2.0 3.1 1.1 55%
10 Castle-01/07 ABC 1.9 3.0 1.1 58%
11 Private Practice-01/08 ABC 1.1 2.2 1.1 100%
12 OFFICE-01/10 NBC 2.2 3.3 1.1 50%
13 SCANDAL-01/10 ABC 2.8 3.8 1.0 36%
14 Person Of Interest-01/10 CBS 3.3 4.3 1.0 30%
15 PARENTHOOD-01/08 NBC 1.9 2.9 1.0 53%
16 NCIS: LOS ANGELES-01/08 CBS 3.0 3.9 0.9 30%
17 Chicago Fire-01/09 NBC 2.2 3.1 0.9 41%
18 Family Guy-01/13 FOX 3.2 4.1 0.9 28%
19 Two and a Half Men-01/10 CBS 4.2 5.0 0.8 19%
20 Mentalist, THE-01/13 CBS 2.1 2.9 0.8 38%
21 Law And Order:SVU-01/09 NBC 2.1 2.9 0.8 38%
22 MIDDLE, THE-01/09 ABC 2.4 3.1 0.7 29%
23 BACHELOR, THE-01/07 ABC 2.3 3.0 0.7 30%
24 Fringe-01/11 FOX 0.8 1.5 0.7 88%
25 Suburgatory-01/09 ABC 2.6 3.3 0.7 27%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Private Practice-01/08 ABC 1.1 2.2 1.1 100%
2 Fringe-01/11 FOX 0.8 1.5 0.7 88%
3 New Girl-01/08 FOX 2.0 3.5 1.5 75%
4 Elementary-01/10 CBS 2.4 3.8 1.4 58%
5 Castle-01/07 ABC 1.9 3.0 1.1 58%
6 Nashville-01/09 ABC 2.1 3.3 1.2 57%
7 REVENGE-01/13 ABC 2.0 3.1 1.1 55%
8 DON'T Trust The B-APT 23-01/08 ABC 1.1 1.7 0.6 55%
9 PARENTHOOD-01/08 NBC 1.9 2.9 1.0 53%
10 GREY'S ANATOMY-01/10 ABC 3.2 4.8 1.6 50%
11 OFFICE-01/10 NBC 2.2 3.3 1.1 50%
12 Modern Family-01/09 ABC 4.7 7.0 2.3 49%
13 Once Upon A Time-01/13 ABC 2.8 4.1 1.3 46%
14 Happy Endings-01/08 ABC 1.4 2.0 0.6 43%
15 Chicago Fire-01/09 NBC 2.2 3.1 0.9 41%
16 Last Man Standing-01/11 ABC 1.5 2.1 0.6 40%
17 MINDY PROJECT-01/08 FOX 1.5 2.1 0.6 40%
18 30 ROCK-01/10 NBC 1.5 2.1 0.6 40%
19 NEW NORMAL-01/08 NBC 1.3 1.8 0.5 38%
20 Mentalist, THE-01/13 CBS 2.1 2.9 0.8 38%
21 Law And Order:SVU-01/09 NBC 2.1 2.9 0.8 38%
22 SCANDAL-01/10 ABC 2.8 3.8 1.0 36%
23 WHITNEY-01/09 NBC 1.4 1.9 0.5 36%
24 NCIS-01/08 CBS 3.5 4.7 1.2 34%
25 Last Resort-01/10 ABC 1.2 1.6 0.4 33%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-01/09 ABC 12044 16676 4632 38%
2 Elementary-01/10 CBS 11483 15463 3980 35%
3 Castle-01/07 ABC 8663 12542 3879 45%
4 Big Bang Theory, THE-01/10 CBS 20003 23815 3812 19%
5 NCIS-01/08 CBS 21110 24900 3790 18%
6 GREY'S ANATOMY-01/10 ABC 9337 12797 3460 37%
7 Person Of Interest-01/10 CBS 15668 19042 3374 22%
8 Mentalist, THE-01/13 CBS 10604 13591 2987 28%
9 Nashville-01/09 ABC 5921 8827 2906 49%
10 Chicago Fire-01/09 NBC 8037 10900 2863 36%
11 Once Upon A Time-01/13 ABC 8241 11065 2824 34%
12 Blue Bloods-01/11 CBS 11223 13997 2774 25%
13 NCIS: LOS ANGELES-01/08 CBS 17901 20632 2731 15%
14 REVENGE-01/13 ABC 6167 8879 2712 44%
15 SCANDAL-01/10 ABC 8370 10881 2511 30%
16 Private Practice-01/08 ABC 4007 6482 2475 62%
17 New Girl-01/08 FOX 3777 6242 2465 65%
18 Law And Order:SVU-01/09 NBC 8423 10731 2308 27%
19 VEGAS-01/08 CBS 10923 13200 2277 21%
20 PARENTHOOD-01/08 NBC 5297 7561 2264 43%
21 Good Wife, THE-01/13 CBS 10036 12138 2102 21%
22 Two and a Half Men-01/10 CBS 14403 16444 2041 14%
23 OFFICE-01/10 NBC 4540 6338 1798 40%
24 CSI: NY-01/11 CBS 10712 12435 1723 16%
25 MIDDLE, THE-01/09 ABC 8391 10077 1686 20%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • coonio

    nice jump for Castle

  • Joseph

    Happy for revenge

  • Shepherd

    I know DVR views don’t matter, assuming that nobody watches the commercials they record, but I find it interesting to see how popular some of these shows actually are with the 18-49s.

  • marcos

    ABC are on a roll

  • Wright

    Good for Fringe!!!! I’m already missing it.

  • RJ

    An 8.3 for The Big Bang Theory…wow.

  • DenverDean

    The gap between GA and Scandal between L+SD and L+7D is interesting. Only .4 Live but a full point when DVR is included, which means live viewers are sticking around, but not enough have programmed Scandal into DVR yet. Shows Scandal has a great deal of potential out there. Don’t watch it, but it’s exciting to see a show slowly build and get a new audience. Good thing ABC ignored SR requested to make Scandal 13 episodes this season.

  • AiPod

    I’m glad for The New Normal. I guess that 38% increase comes mostly from the people watching the other single-camera comedies on ABC and FOX while TNN is on. As it’s been said by many already, there are too many single-camera comedies airing simultaneously on Tuesday. I best next season Go On and TNN are moving to Thursdays.

  • Devin

    Looking at these numbers, which don’t officially count, but you know they have to consider. I would think Nashville, Revenge, and Scandal all get renewed.

  • MichaelChickless

    CASTLE, ELEMENTARY, Grey’S ANATOMY & NASHVILLE are the only shows in the top 10 of all 3 lists. ABC is the DVR king this week!

  • Kyle

    THE MIDDLE AND CASTLE! WOHOO!

  • gary

    impressive Scandal!!!

  • Judy912

    Great ratings for ‘Castle’. Hope it continues.

  • The 47th

    Well, at least PP went on a good note.

  • Nicole

    Happy to see Parenthood on the list.

  • coolioni

    Huge jump fpr Fringe. Does that mean it had around 6 million in total viewship ?

    That’s pretty god even though it does not matter.

    How about a Fringe movie to finish things off ?

  • GG

    GO revenge. Above 3.0 demo with DVR added in.

    3rd season is already guaranteed anyways.

  • chris23

    I see a lot of trends for ABC shows here is my thoughts on Revenge throughout the season up to date:

    Revenge has taken a lot of heat as of late. Whether its comparisons to Scandal ratings wise (Shout out to Max!), the negative feedback on Season Twos Storytelling, or fans unhappiness with the Initiative and missing the shows former “vibes” from season one, I can’t help but notice Revenge and its downward trend in ratings!

    At first I thought to myself, ABC why are you so stupid? Really stupid? Completely Stupid? Ok you get it I think ABC is/was stupid… No but seriously.. ABC showed huge amounts of stupidity due to the fact they schedule Sunday night Original programming versus award shows and highly rated football championship games.

    However I take a good look at these DVR #s and I now realize I can’t use the excuse that the viewers tuned out due to Golden Globes or Football. At the beginning of Season 2 Revenge Premiered to a 3.2 live rating adding 1.1 in demo totaling a 4.3, and almost hitting 12 million viewers combined with dvr! Impressive I know, right? So Season 2 is on its nice run and we come across the rest of 2012 in October, November and December where Revenge seems to be maintaining a live audience demo of2.4-2.8 range and consistenly adding 1.1-1.4 dvr demo points and in the comfort zone of 11 million viewers with dvr of course.

    January 2013 arrives, hence the golden globes and NFL games, and Series lows are occuring as well as season. First a 2.0 ( in Revenges Defense Once Upon A Time also hit series lows with a 2.4 if not series it was a season low) and then even worse a 1.7!

    With this said Revenge going from a 2.0 to a 3.1 with dvr included and a total of 8.8 million viewers also including dvr is a major dropoff throughout Season 2. If Revenge was truly effected by the golden globes and football then why is the total demo average a 3.1 which is a season low compared to the norm of the 3.8-4.3 it was getting for the first 7 eps. Also Revenge was hitting 11 million viewers plus throughout a lot of the episodes in Season 2 and now it can’t even break 9 million.

    One would think with the horrible numbers against the heavy competition so far in 2013, a lot of viewers apparently have turned off whether it be live or dvr recordings.

    So when people are proud Revenge is hitting a little above 3.0 with dvr included, this is nothing to be proud of. It dropped live viewers and dropped with total audience and demo with dvr included. Revenge was getting anywhere from 1.1-1.4 in dvr with a gain of 3 mil viewers and that was with it hitting mid-high 2’s. Hitting a flat 2, it still gained 1.1 but (and this is a BIG BUT) it did not match the rest of the season. You would think a lower live demo would mean a bigger dvr demo.

    I like Revenge, however I’m only on Season 1 and I consider it one of my fave new shows of the 2011-12 season with Once upon a Time. I’m hoping Season 2 is not as horrible as some are saying. But if these numbers are a reflection on how poorly Revenge is doing writing wise, then this show could potentially be in danger especially if it keeps going lower w/o major competition. I hope for Revenge Sake it can recover back to low or mid 2 live demo and fans will comeback too.

  • Nick

    Does anyone knows about the live + 7 ratings for the pilot episode of Deception ?
    I think I’m the only one on this site who watches that show haha

  • THE OLD MAN

    As the bear feasts on PP & the B

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