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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings & Viewership Gains; 'Private Practice' Earns Biggest Percentage Increase in Week 16

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January 28th, 2013

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the sixteenth week of the 2012-2013 season (January 7-13), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding  4.632 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-01/09 ABC 4.7 7.0 2.3 49%
2 Big Bang Theory, THE-01/10 CBS 6.4 8.3 1.9 30%
3 GREY'S ANATOMY-01/10 ABC 3.2 4.8 1.6 50%
4 New Girl-01/08 FOX 2.0 3.5 1.5 75%
5 Elementary-01/10 CBS 2.4 3.8 1.4 58%
6 Once Upon A Time-01/13 ABC 2.8 4.1 1.3 46%
7 NCIS-01/08 CBS 3.5 4.7 1.2 34%
8 Nashville-01/09 ABC 2.1 3.3 1.2 57%
9 REVENGE-01/13 ABC 2.0 3.1 1.1 55%
10 Castle-01/07 ABC 1.9 3.0 1.1 58%
11 Private Practice-01/08 ABC 1.1 2.2 1.1 100%
12 OFFICE-01/10 NBC 2.2 3.3 1.1 50%
13 SCANDAL-01/10 ABC 2.8 3.8 1.0 36%
14 Person Of Interest-01/10 CBS 3.3 4.3 1.0 30%
15 PARENTHOOD-01/08 NBC 1.9 2.9 1.0 53%
16 NCIS: LOS ANGELES-01/08 CBS 3.0 3.9 0.9 30%
17 Chicago Fire-01/09 NBC 2.2 3.1 0.9 41%
18 Family Guy-01/13 FOX 3.2 4.1 0.9 28%
19 Two and a Half Men-01/10 CBS 4.2 5.0 0.8 19%
20 Mentalist, THE-01/13 CBS 2.1 2.9 0.8 38%
21 Law And Order:SVU-01/09 NBC 2.1 2.9 0.8 38%
22 MIDDLE, THE-01/09 ABC 2.4 3.1 0.7 29%
23 BACHELOR, THE-01/07 ABC 2.3 3.0 0.7 30%
24 Fringe-01/11 FOX 0.8 1.5 0.7 88%
25 Suburgatory-01/09 ABC 2.6 3.3 0.7 27%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Private Practice-01/08 ABC 1.1 2.2 1.1 100%
2 Fringe-01/11 FOX 0.8 1.5 0.7 88%
3 New Girl-01/08 FOX 2.0 3.5 1.5 75%
4 Elementary-01/10 CBS 2.4 3.8 1.4 58%
5 Castle-01/07 ABC 1.9 3.0 1.1 58%
6 Nashville-01/09 ABC 2.1 3.3 1.2 57%
7 REVENGE-01/13 ABC 2.0 3.1 1.1 55%
8 DON'T Trust The B-APT 23-01/08 ABC 1.1 1.7 0.6 55%
9 PARENTHOOD-01/08 NBC 1.9 2.9 1.0 53%
10 GREY'S ANATOMY-01/10 ABC 3.2 4.8 1.6 50%
11 OFFICE-01/10 NBC 2.2 3.3 1.1 50%
12 Modern Family-01/09 ABC 4.7 7.0 2.3 49%
13 Once Upon A Time-01/13 ABC 2.8 4.1 1.3 46%
14 Happy Endings-01/08 ABC 1.4 2.0 0.6 43%
15 Chicago Fire-01/09 NBC 2.2 3.1 0.9 41%
16 Last Man Standing-01/11 ABC 1.5 2.1 0.6 40%
17 MINDY PROJECT-01/08 FOX 1.5 2.1 0.6 40%
18 30 ROCK-01/10 NBC 1.5 2.1 0.6 40%
19 NEW NORMAL-01/08 NBC 1.3 1.8 0.5 38%
20 Mentalist, THE-01/13 CBS 2.1 2.9 0.8 38%
21 Law And Order:SVU-01/09 NBC 2.1 2.9 0.8 38%
22 SCANDAL-01/10 ABC 2.8 3.8 1.0 36%
23 WHITNEY-01/09 NBC 1.4 1.9 0.5 36%
24 NCIS-01/08 CBS 3.5 4.7 1.2 34%
25 Last Resort-01/10 ABC 1.2 1.6 0.4 33%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-01/09 ABC 12044 16676 4632 38%
2 Elementary-01/10 CBS 11483 15463 3980 35%
3 Castle-01/07 ABC 8663 12542 3879 45%
4 Big Bang Theory, THE-01/10 CBS 20003 23815 3812 19%
5 NCIS-01/08 CBS 21110 24900 3790 18%
6 GREY'S ANATOMY-01/10 ABC 9337 12797 3460 37%
7 Person Of Interest-01/10 CBS 15668 19042 3374 22%
8 Mentalist, THE-01/13 CBS 10604 13591 2987 28%
9 Nashville-01/09 ABC 5921 8827 2906 49%
10 Chicago Fire-01/09 NBC 8037 10900 2863 36%
11 Once Upon A Time-01/13 ABC 8241 11065 2824 34%
12 Blue Bloods-01/11 CBS 11223 13997 2774 25%
13 NCIS: LOS ANGELES-01/08 CBS 17901 20632 2731 15%
14 REVENGE-01/13 ABC 6167 8879 2712 44%
15 SCANDAL-01/10 ABC 8370 10881 2511 30%
16 Private Practice-01/08 ABC 4007 6482 2475 62%
17 New Girl-01/08 FOX 3777 6242 2465 65%
18 Law And Order:SVU-01/09 NBC 8423 10731 2308 27%
19 VEGAS-01/08 CBS 10923 13200 2277 21%
20 PARENTHOOD-01/08 NBC 5297 7561 2264 43%
21 Good Wife, THE-01/13 CBS 10036 12138 2102 21%
22 Two and a Half Men-01/10 CBS 14403 16444 2041 14%
23 OFFICE-01/10 NBC 4540 6338 1798 40%
24 CSI: NY-01/11 CBS 10712 12435 1723 16%
25 MIDDLE, THE-01/09 ABC 8391 10077 1686 20%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • forg

    Larger than normal The Middle DVR bump! Great!

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