The Weather Channel Roars into March Like a Lion, Greenlighting Three New Series: 'Forecasting The End', 'Loaded' & 'Lava Chasers'

Categories: Network TV Press Releases

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January 28th, 2013

via press release:

The Weather Channel Roars into March Like a Lion, Greenlighting Three New Series

Network Has Announced Nine New Series for 2013 with More to Come

ATLANTA (Jan. 28, 2013) – The Weather Channel announced today it will premiere four series this March, including new series, “Forecasting the End,” “Loaded” and “Lava Chasers,” along with the previously announced “Prospectors.”

“These series really show how weather provides so many diverse storytelling opportunities,” said Michael Dingley, senior vice president, content and development, The Weather Channel. “Weather is truly the greatest show on Earth, and it’s a pivotal character in each of these series.”

The three new series include:

Forecasting the End (Premieres Thursday, March 21 at 9:00 p.m. ET)

From Nostradamus and the ancient Mayans to modern-day scientists, the theoretical "apocalypse” has been the source of endless speculation and countless predictions, with anything from super-volcanoes to mega-tsunamis, rogue planets or a massive methane eruption leading to the so-called "end of life as we know it." In “Forecasting the End,” some of the world's leading scientists, along with elaborate computer graphics, illustrate the different "what if?" theories of if and how catastrophic weather or natural disasters could possibly cause the end of days or transform our lives forever. Produced by Ping Pong Productions (“Finding Bigfoot,” “Destination Truth”), “Forecasting the End” will feature 6x 30–minute episodes.

Loaded (Premieres Monday, March 25 at 9:00 p.m. ET)

“Loaded” follows the cutthroat, high stakes world of trucking, and the road warriors who put it all on the line to make a profit. From battling each other to get the work, to battling weather and other road hazards to make sure they deliver on time and under budget, they are constantly under the gun. Breakdowns, accidents – anything can get in their way, and braving the elements causes constant hurdles. Facing rain, snow, extreme heat or other weather conditions can not only make them late for delivery, but cause them to lose money on their contract – even having to pay out the value of the cargo. “Loaded” will follow these truckers to see who emerges with the most money at the end of each episode. Produced by Cineflix (“American Pickers,” “Property Virgins”), “Loaded” will feature 6x 30-minute episodes.

Lava Chasers (Premieres Tuesday, March 26 at 8:00 p.m. ET)

Lava flows through the Hawaiian Islands as if it's their lifeblood, shaping the landscape, ecology and economy. In fact, Hawaii wouldn't exist without volcanoes. But they are also part of its potential downfall, with the ability to destroy the paradise they created. “Lava Chasers” follows the adventurers, residents and scientists who go out looking for the rivers of 2000°F molten rock, to help understand these volcanoes and keep others out of harms way. Produced by Electric Sky (“Nature’s Greatest Journey - the Wildebeest Migration,” “Secret Life of the Rainforest”), “Lava Chasers” will feature 4x 30-minute episodes.

The three new series joins a rapidly growing slate of original series for The Weather Channel, including “Coast Guard Alaska,” “Coast Guard Florida,” “Deadliest Space Weather,” “Hawaii Air Rescue,” “Hurricane Hunters,” “Ice Pilots,” “Iceberg Hunters,” “Iron Men,” “Lifeguard!,” “Plane Xtreme,” “Pyros,” and “Turbine Cowboys,” as well as upcoming series “Reef Wranglers” (February 12), “Hacking the Planet” (February 28), “Prospectors” (March 5), “Breaking Ice” (April 2013), “Reel Rivals” (May 2013), and “Tipping Points” (October 2013).

About The Weather Company

The Weather Company (TWC, formerly The Weather Channel Companies), provides the world’s best weather. Through The Weather Channel, weather.com, Weather Underground, Intellicast.com and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

 
  • Oliver

    “Roars into March like a lion”?

  • Shepherd

    So what they are saying is that like every other specialized cable channel, they plan on abandoning their roots and stop showing weather in the next couple of years? nice.

  • romo

    Can someone somehow squeeze in a “Remember when mtv played music” comment.

    ps:
    even though they still really do.

  • http://tvbythenumbers.com Bill Gorman

    ““Roars into March like a lion”?”

    The old adage referring to March weather “Coming in like a lion, and going out like a lamb” (or vice/versa). Perhaps local to the US (as well as to folks of a certain, ahem, vintage).

    “So what they are saying is that like every other specialized cable channel, they plan on abandoning their roots and stop showing weather in the next couple of years? nice.”

    More like “like every other specialized cable channel, they plan on trying to make more money, rather than staying in their initial low rated niche”, which for them, similar to MTV, has been completely improved upon by the Internet.

  • kyle

    Seriously what is up with everybody wanting to know how the world ends???

  • Shepherd

    lol. I have no problem with a network trying to make more money, although I suppose i do take some issue with their trying to capitalize on name recognition by not changing their name when going through a complete make-over, and not calling a spade a spade. I admit my sarcasm was poorly worded and unclear. It should have been aimed more at the lack of surprise over their following the trend of every other cable channel. What’s so wrong with calling themselve Real Weather or something to that effect? they could even slap a big RW on the screen; abbreviated names are what appeal the the kids these days right?

  • Shepherd

    ps

    I don’t think you need to be that old to know the ‘in like a lion out like a lamb’ saying. Or maybe I’m just that old.

  • http://tvbythenumbers.com Bill Gorman

    ” Or maybe I’m just that old.”

    I think using the phrase “the kids these days” answered that question.

  • Tyson

    My dad makes the same complaint about the Weather Channel. He often wants to find a forecast at 9:18 p.m. and sees a reality show instead.

    I tell him that while people might watch TWC for five minutes in the morning to see the day’s weather and perhaps five minutes at night for the following day’s forecast, TWC wants people to watch for more than five or ten minutes a day. Hence, the long-form programs.

    When major weather events occur, people watch TWC. When there’s no Sandy or Katrina, ratings flag.

  • Dimitrios

    I like the way Weather Channel has been changing. Their series always has something to do with weather. So they should keep their name. Weather forecasts are on every ten minutes. If not I use the app or go online. What’s the problem?

  • Nick

    Forecasting the End looks cool. People should know that Mother Nature will end the world when she chooses, not when some bat-crazy ancient civilization forgets to update their calendar.
    I’ll check it out.

    I, personally, like The Weather Channel’s brand of reality. “Twist of Fate” is one of the best true-story realities out there. I just hope it’s exclusion from the bottom paragraph doesn’t mean cancellation.

  • THE OLD MAN

    I know the next-door neighbor of Bill Kneele (probably butchered his last name), a former meteorologist for TWC who told my friend that since NBC took over TWC they are more interested in “entertainment” and seeking the golden demo.

    Thus the changes & thus Al Roker in the morning & reality fare all day & night.

    @ Dimitrios

    There’s still a large segment of the population who do not go on-line & aren’t holding onto a smart phone 24/7

  • http://tvbythenumbers.com Bill Gorman

    “I know the next-door neighbor of Bill Kneele (probably butchered his last name), a former meteorologist for TWC who told my friend that since NBC took over TWC they are more interested in “entertainment” and seeking the golden demo.”

    One of my old (in more ways than one) classmates now runs the Weather Channel. I haven’t talked to him much about it, except to kid him, but he’s a very experienced CEO, and I’m sure he was brought in to make money, narrow previous niche notwithstanding.

  • THE OLD MAN

    It’s all/always about the money! Capitalism ROCKS!

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