ABC Claims TV’s No. 1 Scripted Program in Adults 18-49 for the 2nd Week in a Row and is the Only Major Net to Grow Year to Year

Categories: Press Releases

Written By

January 29th, 2013

via press release:

ABC Claims TV’s No. 1 Scripted Program in Adults 18-49 for the

2nd Week in a Row and is the Only Major Net to Grow Year to Year

 

Building to Season Highs, “The Bachelor” Beats “The Biggest Loser” in Adults 18-49

 

ABC’s “Castle” Delivers its Highest Adult 18-49 Number Since October

 

Building Throughout its Debut, “The Taste” Opens at No. 1 in Adults 18-49

 

ABC’s Series Finale of “Private Practice” Surges Week to Week by

29% in Viewers and by 25% in Adults 18-49 to Close Out at 15-Week Highs

 

ABC’s “The Middle” Builds to its Best Numbers Since Mid-November

 

The Neighbors” is Up to Finish as the No. 1 Scripted Show in its Time Slot

 

ABC’s “Modern Family” Stands as Wednesday’s No. 1 Scripted TV Show

 

ABC’s “Suburgatory” Gains 6% Week to Week Among Adults 18-34

 

More than Doubling its Lead-in, ABC’s “Grey’s” Beats Fox’s “Idol”-led “Glee

In the 9 O’clock Hour to Finish as Thursday’s No. 1 Drama in Adults 18-49

 

Posting its Best-Ever Repeat Results, ABC’s “Scandal” Wins the 10pm Hour

Among Adults 18-49 and Greatly Improves its Time Period Year to Year

 

Up Week to Week, ABC’s “20/20” Wins Friday at 10pm Among Adults 25-54

 

ABC’s “America’s Funniest Home Videos” Hits a 2-Year Repeat High in Adults 18-49

 

 

Week No. 18

During the week of January 21, 2013, ABC aired 4 of the week’s Top 20 TV programs in Adults 18-49, and for the 2nd week in a row delivered the No. 1 scripted program with “Modern Family:”  “Modern Family” – No. 3, “Grey’s Anatomy” – No. 12, while “The Bachelor” and “The Middle” tied at No. 17.

 

  • ABC was the only major network up year to year, building over the same week last year by 6% in Adults 18-49 (1.7/5 vs. 1.6/4 on w/o 1/23/12).

 

Monday

With “The Bachelor” and “Castle” on the rise, ABC delivered its top rated Monday among Adults 18-49 (2.3/6) with regular programming since November 19, 2012. ABC ranked No. 1 on the night with Adults 18-34, Women 18-34 (2nd week in a row) and Women 18-49.


 

The Bachelor” (8:00-10:01 p.m.)

Building for the 2nd straight week in Adults 18-49 (+4%), ABC’s “The Bachelor” beat NBC’s “The Biggest Loser 14” in head-to-head competition from 8:00 – 10:00 p.m. (2.5/6 vs. 2.4/6).  The ABC unscripted series continued to lead its time slot among its core audience of Women 18-34 and stood as Monday’s No. 1 series for the 3rd straight week.  “The Bachelor” hit season highs across all key Adult demos (AD18-34/AD18-49/AD25-54).  In fact, the show delivered 16-month highs for ABC in the 2-hour time period in Adults 18-34 (2.6/7) and Women 18-34 (3.9/10) – since 9/19/11.

 

 “Castle” (10:01-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Castle” more than doubled the audience of NBC’s “Deception” (+144% - 8.8 million vs. 3.6 million) and led by increasing margins with key Adults: AD18-49 (+54% - 2.0/5 vs. 1.3/3) and AD25-54 (+73% - 2.6/6 vs. 1.5/4).   Gaining 5% week to week in Adults 18-49 (2.0/5 vs. 1.9/5), “Castle” equaled its highest rating since October – since 10/29/12.  In addition, the ABC drama earned the series’ best Adult 18-34 rating in nearly 1 year – since 2/27/12.

 

Tuesday

Featuring the debut of “The Taste” and the series finale of “Private Practice,” ABC ranked No. 1 on Tuesday in Adults 18-49 (1.9/5), leading by double digits over Fox (+12% - 1.7/4), NBC (+19% - 1.6/4), and CBS (+27% - 1.5/4).

 

The Taste” (8:00-10:00 p.m.)

ABC’s “The Taste” opened at No. 1 from 8:00-10:00 p.m. among Adults 18-49 (2.1/5), beating original comedy programming on Fox by 24% (1.7/4) and NBC by 40% (1.5/4).  The new show gained young adult audience throughout its premiere, building by 16% from its first half-hour to its final half-hour (1.9/5 to 2.2/6).  “The Taste” earned ABC’s strongest non-sports Adult 18-49 rating in the 2-hour slot since November (since 11/27/12) and matched the “Dancing” premiere in September (2.1/6 on 9/25/12).

 

  • Among Adults 18-49, “The Taste” is ABC’s top in-season unscripted debut in nearly 2 years and the 2nd-highest on any net since “The X-Factor” opened in September 2011 – since 3/6/11 and 9/22/11, respectively.

 

Private Practice” (10:00-11:00 p.m.)

Spiking week to week in Total Viewers (+29% - 5.3 million vs. 4.1 million) and Adults 18-49 (+25% - 1.5/4 vs. 1.2/3), ABC’s “Private Practice” closed out with the show’s highest numbers in 15 weeks – since 10/9/12.

 

Wednesday

ABC ranked No. 2 on Wednesday night in Adults 18-49 (2.4/7-tie) to a 2-hour “Idol”-driven Fox. ABC’s “Modern Family” was once again Wednesday’s No. 1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).

 

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” grew week to week in Total Viewers (+4% - 8.5 million vs. 8.2 million) and Adults 18-49 (+9% - 2.5/7 vs. 2.3/7) to 10-week highs on both measures (since 11/14/12), and ranked as the No. 1 scripted show in its half-hour.

 

The Neighbors” (8:30-9:00 p.m.)

At 8:30 p.m., “The Neighbors” built over the prior week in viewers (+5% - 6.4 million vs. 6.1 million) and young adults (+11% - 2.0/5 vs. 1.8/5) and was the top-rated scripted show in its slot among Adults 18-49.  The new ABC comedy posted its 2nd highest Adult 18-49 number since November 7, 2012.

 

Modern Family” (9:00-9:31 p.m.)

Spiking over its lead-in at 9:00 p.m. (+110%), ABC’s “Modern Family” led its nearest scripted competition in the half-hour by 35% in Adults 18-49 (4.2/11 vs. 3.1/8 for CBS’ “Criminal Minds”). “Modern Family” was up week to week with Adults 18-34 (+6%).

 

Suburgatory” (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Suburgatory” held 100% of its overall audience week to week (6.1 million) and was up with Adults 18-34 (+6%).

 

Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Nashville” took second to CBS’ “CSI” in Total Viewers (5.5 million) and Adults 18-49 (1.9/5), while winning in the hour with Women 18-34 for its 3rd straight telecast.

 

  • Season to date, “Nashville” is one of the Top 5 biggest percentage gainers in TV playback and the top new show (tied w/”Revolution”), jumping by 63% in Adults 18-49 (+1.2 rating points - from a 1.9 L+SD rating to a 3.1 L+7 rating).   The ABC freshman drama also adds on 2.8 million viewers to its preliminary L+SD tally in the L+7 finals (6.2 million to 9.0 million).

 

Thursday

With a mix of original and repeat programming, ABC ranked No. 2 on Thursday in Adults 18-49 (2.0/5-tie) to an “Idol”-led Fox, outperforming NBC’s all-original lineup on the night by 54% (1.3/4).

 

Grey’s Anatomy” (9:00-10:02 p.m.)

More than doubling its Adult 18-49 lead-in (+150%) at 9:00 p.m. and building week to week, ABC’s “Grey’s Anatomy” won its hour to finish as Thursday’s No. 1 drama.  During the 9 o’clock hour, “Grey’s” (3.0/8) moved past Fox’s “Idol”-driven “Glee” by 15% (2.6/7) and beat NBC’s original comedies by 88% (“The Office”/”1600 Penn” = 1.6/4).

 

  • Grey’s” was up week to week in Total Viewers (+2% - 9.0 million vs. 8.8 million) and held 100% in Adults 18-49 (3.0/8).  In addition, the ABC drama gained among Women 18-34 (+5%) to deliver its highest rating since October 4, 2012.

 

Scandal” (10:02-11:00 p.m.)

A repeat of ABC’s “Scandal” won the 10 o’clock hour among Adults 18-49 (1.7/5), besting CBS’ “Elementary” replay by 13% (1.5/4) and NBC’s first-run “Rock Center with Brian Williams” by 113% (0.8/2).  “Scandal” was the No. 1 series in its slot for its 6th consecutive broadcast with young adults.

 

  • In Total Viewers (5.6 million) and Adults 18-49 (1.7/5), “Scandal” marked its highest ever repeat numbers, topping its previous encore highs by 56% and 89%, respectively (3.6 million and 0.9/3 on 01/03/13).

 

  • Continuing to improve its time period year to year, the “Scandal” replay more than doubled the year-ago “Private Practice” repeat (2.8 million and 0.8/2 on 1/26/12) in viewers (+100%) and young adults (+113%).

 

Friday

Shark Tank” (9:00-10:01 p.m.)

At 9:00 p.m., ABC’s repeat “Shark Tank” topped each of its network rivals in Adults 18-49 (1.4/4), beating NBC with an original “Dateline” by 17% (1.2/3), Fox’s replay “The Following” by 27% (1.1/3) and CBS’ encore “CSI: NY” by 40% (1.0/3).

 

20/20” (10:01-11:00 p.m.)

ABC’s “20/20” beat the second hour of NBC’s “Dateline” head to head by 6% in the key Adult 25-54 news demo (1.8/5 vs. 1.7/4) to rank No. 1 in the 10 o’clock hour. The ABC newsmagazine (1.4/4) also outdelivered its NBC (1.2/4) and CBS competition (“Blue Bloods” = 1.0/3) in Adults 18-49.

 

  • 20/20” was up week to week in Total Viewers (+5%), Adults 18-49 (+17%) and Adults 25-54 (+13%).

 

Sunday

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

From 7:00-8:00 p.m., ABC’s replay “America’s Funniest Home Videos” ranked as the No. 2 program in Adults 18-49 (1.8/5), beating CBS’ original “60 Minutes” by 6% (1.7/5) and Fox’s comedies (“Bob’s Burgers”/“The Cleveland Show”) by 80% (1.0/3). “AFHV” hit a season high in the young adult demo, while scoring its best repeat number in over 2 years – since 12/12/10.

 

 

WEEK NO. 18:   ADULTS 18-49            TOTAL VIEWERS

No.1   FOX 2.7      No.1 CBS     8,930,000

No.2   CBS 1.8      No.2 FOX     7,120,000

No.3   ABC 1.7      No.3 ABC     5,700,000

No.4   NBC 1.7      No.4 NBC     5,400,000

No.5   CW  0.7      No.5 CW      1,680,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 01/21/13.

 
© 2014 Tribune Digital Ventures