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ABC Family's 'Switched at Birth' Spikes to 1-Year Highs in Target Women and Season Highs in Total Viewers

Categories: Network TV Press Releases

Written By

January 29th, 2013

via press release:

Switched At Birth” Spikes to 1-Year Highs in Women 18-34  and Women 18-49, and Season-2 Highs in Total Viewers, Adults 18-34, Adults 18-49 and Millennials; Monday’s #1 Scripted Telecast in Women 18-34, Women 18-49 and Females 12-34

Switched At Birth” (8:00 – 9:00 p.m.)

 

Against all-original programming on broadcast, Switched At Birth” soared by double digits week to week in key demos, hitting 1-year highs in Women 18-34 (552,000/1.6 rating) and Women 18-49 (832,000/1.3 rating), and Season 2 highs in Total Viewers (1.8 million), Adults 18-34 (664,000/1.0 rating), Adults 18-49 (1.0 million/0.8 rating), Viewers 12-34 (987,000/1.1 rating) and Females 12-34 (863,000/1.9 rating).

 

Switched At Birth stood as Monday’s #1 scripted cable TV telecast in Women 18-34, Women 18-49 and Females 12-34, and was the #1 scripted cable TV at 8 o’clock in Adults 18-34, Adults 18-49 and Viewers 12-34.

 

  • Week to week, “Switched at Birth” surged by 21% in Adults 18-34 (664,000 vs. 551,000), by 23% in Women 18-34 (552,000 vs. 447,000), by 11% in Adults 18-49 (1.0 million vs. 897,000), by 14% in Women 18-49 (832,000 vs. 729,000) and by 11% in Females 12-34 (863,000 vs. 780,000).

           

Source: NTI, 1/28/13, U.S. ratings, Live + Same Day.

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(10) Comments - Add Yours!

  1. Dillan

    I wonder why they didn’t include Bunheads in the press release like they do every week? Maybe ratings were awful last night..

  2. Jenny

    It is never a good sign when they completely leave out another show… Buneheads.

  3. Mi

    Bunheads is getting cancelled..

  4. Brandy

    Happy for S@B

  5. Nicole

    Still no ratings for bunheads??

  6. Michael

    ABC Family best show! Hopefully, it will continue to be successful.

  7. Meg

    I love this show so much!! I now want to be a sign language interpreter!

  8. Jennifer

    Love Switched At Birth <3

  9. lunch lady

    Love SAB I am hearing impaired and this show is so real to life. In some of their shows, it like they watched my life. Amazing

  10. Jen

    my 40 yr old husband watches Switched at Birth. Too funny

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