ABC Family's 'Switched at Birth' Spikes to 1-Year Highs in Target Women and Season Highs in Total Viewers



via press release:

“Switched at Birth” Spikes to 1-Year Highs in Women 18-34  and Women 18-49, and Season-2 Highs in Total Viewers, Adults 18-34, Adults 18-49 and Millennials; Monday’s #1 Scripted Telecast in Women 18-34, Women 18-49 and Females 12-34

“Switched at Birth” (8:00 – 9:00 p.m.)

 

Against all-original programming on broadcast, “Switched at Birth” soared by double digits week to week in key demos, hitting 1-year highs in Women 18-34 (552,000/1.6 rating) and Women 18-49 (832,000/1.3 rating), and Season 2 highs in Total Viewers (1.8 million), Adults 18-34 (664,000/1.0 rating), Adults 18-49 (1.0 million/0.8 rating), Viewers 12-34 (987,000/1.1 rating) and Females 12-34 (863,000/1.9 rating).

 

“Switched at Birth” stood as Monday’s #1 scripted cable TV telecast in Women 18-34, Women 18-49 and Females 12-34, and was the #1 scripted cable TV at 8 o’clock in Adults 18-34, Adults 18-49 and Viewers 12-34.

 

  • Week to week, “Switched at Birth” surged by 21% in Adults 18-34 (664,000 vs. 551,000), by 23% in Women 18-34 (552,000 vs. 447,000), by 11% in Adults 18-49 (1.0 million vs. 897,000), by 14% in Women 18-49 (832,000 vs. 729,000) and by 11% in Females 12-34 (863,000 vs. 780,000).

           

Source: NTI, 1/28/13, U.S. ratings, Live + Same Day.

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