CW: '90210' Ratings Are Terrible, How Can It Be A "Toss Up" For Cancellation Or Renewal?

Categories: Cancel/Renew CW Shows,Cancel/Renew Index

Written By

January 29th, 2013

Click this link for the latest CW renewal / cancellation information:

Our Renew / Cancel Index predicts the network's decision on renewal or cancellation for scripted broadcast primetime shows by the end of the 2012-13 season in May, 2013. (includes results from December 31, 2012- January 27, 2013):

Program Status Renew/ Cancel Index
Emily Owens, M.D. canceled 0.51
90210 :| :| :| 0.58
Gossip Girl* final season complete 0.61
Nikita (F) :) :) :) :) 0.65
The Carrie Diaries :| :| :| 0.80
Hart Of Dixie :| :| :| 0.87
Beauty And The Beast :| :| :| 1.02
Supernatural :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: 1.31
Arrow :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: 1.60
Vampire Diaries :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: 1.96

Fans of 90210 better hope that the CW's Mark Pedowitz is still handing out short final seasons for old shows, because that's the only way 90210 survives into next season. Its ratings are dreadful, even for the CW. Since reading Mr. Pedowitz's mind is the only way to know for sure, I'm keeping it as a "toss up".

Desperate fans may cite Pedowitz's public statements as cause for hoping for one thing, or another, but after doing this for more than five years, I'm 100% certain that trying to assign probabilities based on TV executive public statements is folly.

Better to Follow The Bear, Than Be Chased By Him. This season you can follow the Cancellation Bear on Twitter via @TheCancelBear. The Cancellation Bear will retweet all the Renew/Cancel Index post titles and links as well as engage in a little more back and forth banter than we do on our standard @TVbytheNumbers Twitter feed.

From now through the end of the broadcast season in May, the Renew/Cancel Index values will only be calculated using new episodes airing during 2013. However, until new episodes of a show air in 2013, I will keep the "old"  Fall predictions in the table.

Want to know what the CW Renew/Cancel Index table looked like at the end of the Fall season? Click here.


  • :oops: - certain to be cancelled by May, 2013
  • :cry: :cry:- more likely to be cancelled than renewed by May, 2013
  • :| :| :| - toss up between renewal or cancellation by May, 2013
  • :) :) :) :) - more likely to be renewed than cancelled by May, 2013
  • :mrgreen: :mrgreen: :mrgreen: :mrgreen: :mrgreen: - certain to be renewed by May, 2012

The Renew/Cancel Index is the ratio of a scripted show's new episode adults 18-49 ratings relative to the new episode ratings of the other scripted shows on its own network. It's calculated by dividing a show's new episode Live+Same Day adults 18-49 average rating by the Live+Same Day new episode average of all the new scripted show episodes on the show's own network. The network's average ratings in the calculation are not time weighted (ex. hour long shows are not weighted twice what 30 minute shows are).

(F) -Fridays: Shows airing on Fridays were renewed with significantly lower than average Indexes.

How would the Renew / Cancel Index Have Done Predicting Last Season's Scripted Show Fates? Check out how the Renew / Cancel Index predicted renewals and cancellations from the 2010-11 broadcast television season.

  • iMember

    After this week’s rating of 9O21O, there really is no reason for CW to keep it around not even for a final season. Just give the writers early notice so they can wrap things up.

    The pilots they are looking at this season all seem to have some really great premises, and if anything is to show from last season, they might pick up quite a few shows for the fall.

  • little_big_man

    Bill, you should revise your weekly copy/paste sentence about Nikita being the lowest rated show…suddenly it’s not valid anymore… ;)

  • Dave S.

    90210 is doing awful. I have never watched the show but am all for fans getting a proper ending. It seems they should be able to wrap up whatever is going on by the end of this season. I don’t know what happened with TCD but it seems it missed the mark somehow. I think Nikita, BATB and HOD will get renewed unless things change in the spring.

  • Dave

    CW will be doing themselves a favor by getting rid of 90210. The show was a very good teen drama during Seasons 1-3 but these shows go downhill when the kids go to college. The only teen drama that survived the deadly college transition was the old 90210. A final season wouldn’t surprise me, but I think it’d be wise to just kill it this season.

    Hart of Dixie is the little show that could. With CW ordering two family related pilots(Company Town and Blink), I have a feeling Dixie survives and CW pairs one of them with it on Mondays or Tuesdays.

    Beauty will survive IMO but it’s totally Friday bound.

    Nikita will be renewed :D

    Oh and Carrie Bradshaw has gots to GO! ;)

    Cult will most likely bomb but if it survives, I think it’d be wise to save it for a midseason filler again.

  • rob60990

    Potential CW schedule:


    Hart of Dixie


    Vampire Diaries
    The Originals

    Beauty & the Beast

  • halloween

    cancel 90210, TCD, HoD….tossup between cult and beauty and beast.

    Since HoD was renewed because the CW expected 2nd year growth…it may be on its way out

  • Rachel

    It’s a tossup because the president at the CW is an idiot. He really thinks people will give a crap about this show having a final season?

  • Bill Gorman

    “Bill, you should revise your weekly copy/paste sentence about Nikita being the lowest rated show…suddenly it’s not valid anymore… “

    I meant to remove that entirely. Now gone!

  • Tommy

    I used to really enjoy “90210” but this season is just got to ridiculously boring. Personally I hope it’s pity renewal of 10-12 episodes go to “The Carrie Diaries” to try and see if it will grow in a second season, kinda like “Life Unexpected”.

  • hammard

    One issue they may have is what to do on Mondays. They surely can’t keep both Carrie Diaries and 90210 but to get rid of both would mean launching a whole night from scratch, which they might be quite reluctant to do. Yet I can’t see them moving Cult or Supernatural over there, whilst Beauty and The Beast would only survive on Friday to try to eek out a meagre syndicated existence (though as they decided not to do this with TSC I’m doubtful).

  • Dillan

    Does anyone know what episode 90210 is filming now? I think I read somewhere that they’ve nearly finished filming the season meaning they’ll be no time to wrap things up.

  • hello

    90210 and Carrie Diaries are serving an audience that doesn’t exist anymore. They must end them both, the sooner the better. Renew everything else

  • Winston Mize


  • Dave


    They can easily wrap things up during the last two episodes. It’s not like 90210 is Gossip Girl which had multiple story-lines in up in the air.

    The cast deserves better and the show has been a great platform for them; it’s time to move on.

  • Justin

    Shame about 90210. I used to watch it way back when but it has lost its way and it would be better to end this year off with a series finale. There’s enough time until May for all the stories to be wrapped up. A short season won’t make a difference in the end and will only be taking the spot of another show that could use the timeslot.

    I disagree about TCD. Mondays on The CW for the past few years are usually low in ratings regardless and I would rather have them give TCD a shot to rework a second season. It could be paired with The Selection next year for the Monday timeslot – 90210 will only drag a new show down. Still, it’s still up in the air and will most likely get the axe if history shows.

    Hart of Dixie could most likely be renewed and paired with that navel town pilot (Company Town?). Blink doesn’t sound like an interesting enough pilot to work out IMO.

    Hate to admit it but Beauty could be renewed and moved to Fridays to pair with Nikita like Dave said above. However, there are a lot of ‘aliens’ and ‘superpowers’ types of shows that were pilot ordered so it may take the remaining Thursday spot and/or Friday spots for either Fall or midseason order. Nikita will be saved for the syndication purpose.

    Cult is still up in the air and Arrow/Supernatural are doing just fine on Wednesday. As for the remaining pilots, I don’t see Reign or The Hundred being ordered, while Oxygen (maybe name change?) and The Tomorrow People will most likely picked up.

  • David Howell

    90210 not even beating Nikita = canceled.

    New Monday nights out of The Selection and a Hunger Games-esque reality show might work. Frankly, they can hardly do worse.
    As for Cult, I predict that slot goes to reruns by Easter.

    HoD stays because it’s cheap and isn’t falling apart.

  • David Howell

    Although did Selection get retooled for this pilot season? I can’t remember, vaguely recall a mention.

  • Wright

    Time to cancel 90210 and TCD. I can’t wait for Cult to premiere. I’ve been having Matt Davis withdrawals.

  • Dave

    Just like last season, Nikita started at the bottom and made its way ‘almost” to the middle of the pack. I expect the same this season and with who syndication thing, Season 4 is certain :D

  • seyh

    Omg kill 90210 already

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