Disney Channel Sweeps January Across Target Kids; Disney Junior Block Delivers Top 4 Cable TV Series in Kids 2-5 led by 'Sofia the First'
via press release:
Following its best competitive year ever, Disney Channel stood as January’s #1 TV network in Total Day across all major kid demos, Kids 2-11, Kids 6-11 and Tweens 9-14 and was the #1 cable TV network in Total Viewers, posting January highs. Notably. January marked Disney Channel’s 21st consecutive month as TV’s #1 network in Kids 6-11 and 33rd in Tweens, and its 19th month in a row towering over Nickelodeon by double-digits. In fact, the network levied its largest monthly competitive advantage ever in Tweens 9-14 (+76%) and 2nd-largest in Kids 6-11 (+43%). In Prime, Disney Channel extended its streak as TV’s #1 network to 96 consecutive months in Kids 6-11 and to 91 months in Tweens 9-14.
Austin & Ally stood as the #1 series across all TV in Kids 2-11, Kids 6-11 and Tweens 9-14. The January 4 airing of Disney’s Tangled was the month’s #1 scripted cable TV telecast in Total Viewers, with the network home of 3 of the Top 4 overall.
Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, spiked to January highs in key demos, powered bynewcomer Sofia the First, the month’s #1 cable TV series in Kids 2-5 and Girls 2-5, and the #1 preschool cable TV series in Total Viewers and Women 18-49. In fact, the series’January 11 became the #1 preschool series debut in cable TV history in Girls 2-5, Adults 18-49 and Women 18-49 based on a full week of viewing, and the #1 launch in over 12 years in Kids 2-5. In addition, with Sofia the First and Doc McStuffins, Disney Channel owns the Top 2 preschool series launches ever in Total Viewers, Adults 18-49 and Women 18-49.
Overall, the block secured the month’s Top 4 cable TV series in Kids 2-5 and the Top 4 preschool cable TV series in Total Viewers and Women 18-49 with Sofia the First, Jake and the Never Land Pirates, Doc McStuffins and Mickey Mouse Clubhouse, while Mickey Mouse Clubhouse and Jake and the Never Land Pirates were the Top 2 cable TV series in Boys 2-5.