NBC Highlights for the Week of January 21-27

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January 29th, 2013

via press release:

NBC RESULTS FOR THE PRIMETIME WEEK OF JAN. 21-27
MONDAY’S ‘Biggest Loser’ MATCHES THE SHOW’S HIGHEST 18-49 rating SINCE DECEMBER 2011

ON TUESDAY, ‘PARENTHOOD’ BEATS THE SLOT’S ABC AND CBS DRAMA COMPETITION IN 18-49 FOR A SEVENTH STRAIGHT TELECAST

‘BETTY WHITE’S Off Their Rockers’ MATCHES ITS SECOND-BEST 8:30 RATING TO DATE IN 18-49

‘30 ROCK’ AND ‘PARKS AND RECREATION’ GENERATE SEASON HIGHS IN TOTAL VIEWERS

NBC SPORTS’ COVERAGE OF THE ‘NFL PRO BOWL’ WINS SUNDAY AMONG ABC, CBS, NBC AND FOX IN ALL KEY MEASURES

UNIVERSAL CITY, Calif. – January 29, 2013 – NBC has delivered a 1.7 rating, 5 share in adults 18-49 and 5.4 million viewers overall for the primetime ratings week of January 21-27, according to “live plus same day” viewing data from Nielsen Media Research.

For the week, NBC Sports' coverage of Sunday’s "2013 NFL Pro Bowl" ranked #4 among primetime programs on ABC, CBS, NBC and Fox in adults 18-49 and was the #1 show among those networks in men 18-34, 18-49 and 25-54.

Season to date, NBC ranks #1 in adults 18-49 with a 16 percent increase over its year-ago rating (with a 2.9 vs. a 2.5). NBC is also up by 13 percent in total viewers (8.3 million vs. 7.3 million) and by double-digit percentages in all other key categories. It’s NBC’s highest 18-49 rating at this point in the season in five years (since the 2007-08 season).

Primetime averages for the week of January 21-27 in adults 18-49 are: Fox, 2.7/7; CBS, 1.8/5; ABC, 1.7/5; NBC, 1.7/5; and CW, 0.7/2. In overall total viewers, the weekly averages were: CBS, 8.9 million; Fox, 7.1 million; ABC, 5.7 million; NBC, 5.4 million; and CW, 1.7 million.

Season to date averages through eight weeks are: NBC, 2.9/8; CBS, 2.8/8; Fox, 2.5/7; ABC, 2.3/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 11.7 million; NBC, 8.3 million; ABC, 7.8 million; Fox, 6.8 million; and CW, 1.8 million.

NBC highlights for the week of January 21-27

Monday: "The Biggest Loser" (2.4 rating, 6 share in adults 18-49, 6.1 million viewers overall) equaled its highest 18-49 rating for a regularly scheduled episode since the "Biggest Loser 12" finale on Tuesday, Dec. 13, 2011 (2.7 from 9-11).

Tuesday: At 8 p.m. ET, “Betty White’s Off Their Rockers” (1.6/5 in 18-49, 5.6 million viewers overall) scored the show's highest 18-49 rating for an 8-8:30 telecast since April 25, 2012, and then at 8:30, a second “Off Their Rockers” (1.8/5 in 18-49, 5.9 million viewers overall) tied for the show's second-highest 8:30 rating ever.

At 10 p.m. ET, “Parenthood” (1.7/5 in 18-49, 4.8 million in total viewers) ranked #1 in the hour over the drama competition on ABC and CBS in adults 18-49 and other key demographics, making this the seventh straight "Parenthood" to out-rate the ABC and CBS drama competition in the slot in 18-49.

Thursday: “30 Rock” (1.4/4 in 18-49, 3.8 million viewers overall) matched its second-highest rating of the season and generated the show’s biggest overall audience since March 15, 2012.

At 8:30 p.m. ET, “Parks and Recreation” (1.7/5 in 18-49, 3,9 million viewers overall) built on its 18-49 lead-in by 21 percent and hit a season high in total viewers. In its first two weeks in the 8:30 half-hour, “Parks and Recreation” has delivered NBC’s two highest 18-49 ratings with comedy programming in the slot since March 15, 2012.

At 9:31 p.m. ET, "1600 Penn" (1.3/3 in 18-49, 3.3 million viewers overall) grew versus the prior week by 8 percent in both 18-49 rating (to a 1.3 from a 1.2) and total viewers (3.3 million vs. 3.0 million).

Friday: At 8 p.m., an encore telecast of "Betty White's Off Their Rockers" (1.0/3 in 18-49, 4.2 million viewers overall) captured NBC's highest 18-49 rating in the time period since December 7. Then at 8:30, a second "Off Their Rockers" rebroadcast (1.0/3 in 18-49, 3.7 million viewers) equaled NBC's highest 18-49 rating in the time period since that same date.

Sunday: NBC Sports' coverage of the "2013 NFL Pro Bowl" (4.0/10 in 18-49, 12.2 million viewers overall) won the night among ABC, CBS, NBC and Fox in all key ratings categories. This year’s coverage finished within 7 percent of last year’s telecast in 18-49 (4.0 vs. 4.3) and within 3 percent in total viewers (12.2 million vs. 12.5 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 2.7/7, 3.4 million

CBS 1.8/5, 2.2 million

ABC 1.7/5, 2.1 million

NBC 1.7/5, 2.1 million

CW 0.7/2, 0.8 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

Fox 3.0/7, 3.5 million

CBS 2.5/6, 3.0 million

ABC 2.1/5, 2.5 million

NBC 2.0/5, 2.4 million

CW 0.7/2, 0.8 million

Each rating point equals 1.19 million viewers

TOTAL VIEWERS

CBS 3.1/8, 8.9 million

Fox 2.5/6, 7.1 million

ABC 2.0/5, 5.7 million

NBC 1.9/5, 5.4 million

CW 0.6/1, 1.7 million

Each rating point equals 2.89 million viewers

2012-13 SEASON AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.9/8, 3.6 million

CBS 2.8/8, 3.6 million

Fox 2.5/7, 3.1 million

ABC 2.3/6, 2.9 million

CW 0.7/2, 0.9 million

 

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 3.7/9, 4.4 million

NBC 3.4/8, 4.0 million

ABC 2.8/7, 3.3 million

Fox 2.8/7, 3.3 million

CW 0.8/2, 0.9 million

Each rating point equals 1.19 million viewers
TOTAL VIEWERS

CBS 4.0/10, 11.7 million

NBC 2.9/7, 8.3 million

ABC 2.7/7, 7.8 million.

Fox 2.4/6, 6.8 million

CW 0.6/2, 1.8 million

Each rating point equals 2.89 million viewers

 
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