Season Debut Of “RuPaul’s Drag Race” Scores As The Highest-Rated Premiere In Logo’s Network History

via press release:

Fifth Season Premiere Posts a .8 in the Adult 18-49 Demo – a 33% Increase Over the Previous Network Record for a Season Premiere
“Drag Race” Franchise Delivered Over 1.3 Million Total Viewers on Premiere Night
“Untucked: RuPaul’s Drag Race” Clocks In As the Series’ Highest-Rated Premiere Yet
Social Media Wins Include a 136% Increase in Social Activity Compared to Fourth Season Premiere
NEW YORK, NY, January 29, 2013 – Monday night’s 9PM season five premiere of “RuPaul’s Drag Race” worked the ratings runway, averaging a .8 rating in the P18-49 demo.  This number represents a 33% increase over Logo’s previous top-rated season premiere (fourth season premiere of “RuPaul’s Drag Race”) and clocks in as the highest-rated season premiere in Logo history.  Additionally, the 90-minute, “Rupersized” premiere tallied 565,000 total viewers tuning in to meet the new cast of 14 drag queen hopefuls who will fight it out to be crowned “America’s Next Drag Superstar.”  The fifth season premiere night of “RuPaul’s Drag Race” and companion series “Untucked: RuPaul’s Drag Race” delivered over 1.3 million viewers.
Fan favorite companion series “Untucked: RuPaul’s Drag Race” at 10:30PM sped across the finish line with its most-watched premiere ever averaging 291,000 total viewers and a .5 rating P18-49.
“RuPaul’s Drag Race” and “Untucked: RuPaul’s Drag Race” proved hot on social media platforms for premiere night, showing a 136% increase in social activity versus the fourth season premiere – this includes  tweets, Facebook posts and Get Glue check-ins.  Combined social media pushes on Twitter, Facebook and Tumblr helped catapult the premiere to an 8th place ranking on in all of televsion.
RuPaul, the world’s most famous drag queen, has pushed the boundaries of popular culture on an international level and continues to make history with “RuPaul’s Drag Race,” the first reality television show featuring drag queens.  RuPaul is back for a fifth season alongside judges Michelle Visage and Santino Rice, to decide who will “shante! stay!” or “sashay away” with a new batch of the nation’s hottest, most glamorous drag queens.  Wigs will fly and drama will run high as the contestants bring their over-the-top attitudes to the drag battle royale that is “RuPaul’s Drag Race.”
In the end, only one contestant will have what it takes to win the coveted title of “America’s Next Drag Superstar,” and a prize package that includes a sickening supply of Colorevolution cosmetics, a one-of-a-kind trip courtesy of, a headlining spot on Logo’s Drag Race Tour, featuring ABSOLUT® Vodka, cocktails perfected and a cash prize of $100,000.
“RuPaul’s Drag Race” is produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, and RuPaul Charles serving as Executive Producers.  Mandy Salangsang and Steven Corfe serve as Co-Executive Producers.  Brent Zacky and Pamela Post serve as Executive Producers for Logo.
For more information on “RuPaul’s Drag Race” and sneak preview clips, go to  For up-to-date “RuPaul’s Drag Race” news and exclusives, join the “RuPaul’s Drag Race” Facebook page or follow the series on Twitter at @RuPaulsDragRace and #DragRace.  Follow along with the live gifs from the show on Tumblr and see photos on the show’s Instagram page.
* All on-air ratings data based on Live + SD Nielsen ratings.
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