Season Debut Of “RuPaul’s Drag Race” Scores As The Highest-Rated Premiere In Logo’s Network History

Categories: Network TV Press Releases

Written By

January 29th, 2013

via press release:

LOGO’S SEASON DEBUT OF “RUPAUL’S Drag Race” ON MONDAY NIGHT
SCORES AS THE HIGHEST-RATED PREMIERE IN NETWORK HISTORY
Fifth Season Premiere Posts a .8 in the Adult 18-49 Demo – a 33% Increase Over the Previous Network Record for a Season Premiere
 
Drag Race” Franchise Delivered Over 1.3 Million Total Viewers on Premiere Night
 
“Untucked: RuPaul’s Drag Race” Clocks In As the Series’ Highest-Rated Premiere Yet
 
Social Media Wins Include a 136% Increase in Social Activity Compared to Fourth Season Premiere
NEW YORK, NY, January 29, 2013 – Monday night’s 9PM season five premiere of “RuPaul’s Drag Race” worked the ratings runway, averaging a .8 rating in the P18-49 demo.  This number represents a 33% increase over Logo’s previous top-rated season premiere (fourth season premiere of “RuPaul’s Drag Race”) and clocks in as the highest-rated season premiere in Logo history.  Additionally, the 90-minute, “Rupersized” premiere tallied 565,000 total viewers tuning in to meet the new cast of 14 drag queen hopefuls who will fight it out to be crowned “America’s Next Drag Superstar.”  The fifth season premiere night of “RuPaul’s Drag Race” and companion series “Untucked: RuPaul’s Drag Race” delivered over 1.3 million viewers.
Fan favorite companion series “Untucked: RuPaul’s Drag Race” at 10:30PM sped across the finish line with its most-watched premiere ever averaging 291,000 total viewers and a .5 rating P18-49.
“RuPaul’s Drag Race” and “Untucked: RuPaul’s Drag Race” proved hot on social media platforms for premiere night, showing a 136% increase in social activity versus the fourth season premiere – this includes  tweets, Facebook posts and Get Glue check-ins.  Combined social media pushes on Twitter, Facebook and Tumblr helped catapult the premiere to an 8th place ranking on Trendrr.tv in all of televsion.
RuPaul, the world’s most famous drag queen, has pushed the boundaries of popular culture on an international level and continues to make history with “RuPaul’s Drag Race,” the first reality television show featuring drag queens.  RuPaul is back for a fifth season alongside judges Michelle Visage and Santino Rice, to decide who will “shante! stay!” or “sashay away” with a new batch of the nation’s hottest, most glamorous drag queens.  Wigs will fly and drama will run high as the contestants bring their over-the-top attitudes to the drag battle royale that is “RuPaul’s Drag Race.”
In the end, only one contestant will have what it takes to win the coveted title of “America's Next Drag Superstar,” and a prize package that includes a sickening supply of Colorevolution cosmetics, a one-of-a-kind trip courtesy of AlandChuck.travel, a headlining spot on Logo's Drag Race Tour, featuring ABSOLUT® Vodka, cocktails perfected and a cash prize of $100,000.
“RuPaul’s Drag Race” is produced by World of Wonder Productions with Fenton Bailey, Randy Barbato, Tom Campbell, and RuPaul Charles serving as Executive Producers.  Mandy Salangsang and Steven Corfe serve as Co-Executive Producers.  Brent Zacky and Pamela Post serve as Executive Producers for Logo.
For more information on “RuPaul’s Drag Race” and sneak preview clips, go to LogoTV.com.  For up-to-date “RuPaul’s Drag Race” news and exclusives, join the “RuPaul’s Drag Race” Facebook page or follow the series on Twitter at @RuPaulsDragRace and #DragRace.  Follow along with the live gifs from the show on Tumblr and see photos on the show’s Instagram page.
* All on-air ratings data based on Live + SD Nielsen ratings.
 
  • Observer

    I love this show! It’s the only Reality show I watch.

  • DJnATL

    RuPaul tied Dallas in the Demo. .8 for both. Wow!

  • Magnum

    0.8 and 565.000 total viewers? Is that even possible?

  • Alex Z

    My favorite show. The first episode was awesome. This is going to be a great season.

  • chris23

    What a crock of bull. And i thought ABC did a horrible job spinning their numbers this takes the cake… Just Pathetic

  • SDF

    WOW!!!!!!!! DRAG RACE IS KICKING ASS!! ITS ABOUT TIME!

  • r0ckmypants

    @chris23 – It got a 0.8 in the demo… where’s the “spinning” there?

  • JR35

    I think the question is that a demo rating is equivalent to a certain number of viewers- 565K total viewers sounds kinda low for a 0.8 demo rating.

    The combined math doesn’t add up, either- it says 1.3 million viewers for both the 90-minute show and the Untucked- it’s 1.3 if you add the two demo ratings, not the total viewers for both.

    Anyhow- did Logo not release ratings info for the All-Stars edition?

    This season, VH1 is back to airing it the night after Logo’s initial airing.

  • Meanie

    Okay 565,000 for Rupaul Drag Race & 200,000+ viewers for untucked doesn’t not add up to 1.3million. That’s not even 1million viewers. There is no way it delivered a 0.8 demo, unless they mean 0.8 as in 8,000 & not 800,000 Unless they add the premiere of Rupaul Drag & Untucked & Repeats episodes of both shows.

    This was a major spin -_____-

  • Rob

    The reason for the discrepancy is because Drag Race’s O.8 P18-49 rating is based on Logo’s universe – which is only 51 million TV households, less than half of the US. If the rating was adjusted to reflect total US coverage it would be 0.4

  • Josiah

    The 1.3 Million viewers includes the second airings that night. So if you include the first airings of drag race + untucked it is 856K Viewers. Then if you add the viewers of the second showing then you are at 1.3 Million. That is why they call it the “Premiere Night Total”

  • Jessie

    This is the only reality show I watch. It’s an awesome and hilarious show.

  • David

    Thanks for the clarification Rob!

    I sometimes wonder how this show would do on a broadcast network? I mean, the people who watch it now would still watch it, but it would get more viewers. I mean, this show would be a HIT for the CW. Lol. Or even NBC at the rate it’s at.

  • JR35

    VH1 only aired the first episode, but not the last couple. Guess there was a problem again?

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