ABC's 'Happy Endings' Catches NBC's 'Go On' and Beats 'The New Normal'

via press release:

ABC’s “The Taste” Ties Fox’s “Raising Hope” in Adults 18-49 and Leads in Viewers


At 9pm, ABC’s “Happy Endings” Catches NBC’s “Go On” in Adults 18-49

For the First Time and at 9:30pm Defeats “The New Normal” by 18%


Gaining Broad Prime Exposure, a Special 10pm Encore of “Jimmy Kimmel Live,” Featuring Matt Damon, Improves its Time Slot by 20% Year to Year in Adults 18-49


“The Taste” (8:00-9:00 p.m.)

Shifting back to a 1-hour format (from last week’s 2-hour debut) against an original of CBS’ “NCIS” in the 8 o’clock hour, ABC’s “The Taste” tied Fox’s first-run installments of “Raising Hope” in Adults 18-49 (1.6/4) and drew 33% more overall viewers (4.8 million vs. 3.6 million).  In addition, the new ABC cooking competition finished No. 2 in the hour with Adults 25-54.


“Happy Endings” (9:00-9:30 p.m.)

At 9:00 p.m., ABC’s “Happy Endings” caught NBC’s “Go On” for the first time in Adults 18-49 (1.2/3).  The ABC comedy held the distinct edge in Adults 18-34, leading the NBC comedy by 50% (1.2/4 vs. 0.8/3).


“Happy Endings” (9:30-10:00 p.m.)

Gaining 8% at 9:30 p.m., a second episode of “Happy Endings” beat NBC’s “The New Normal” by 18% in Adults 18-49 (1.3/3 vs. 1.1/3).  In addition, the ABC comedy earned its 2nd-highest Adult 18-34 rating this season.


“Jimmy Kimmel Live” (10:00-11:00 p.m.)

Gaining broad primetime exposure during the 10 o’clock hour, a special encore of ABC’s “Jimmy Kimmel Live,” featuring Matt Damon hijacking Kimmel’s late-night show, improved the time period year to year by 20% in Adults 18-49 (1.2/3 vs. 1.0/3 on 1/31/12).  The repeat “JKL” broadcast ranked No. 1 among Men 18-34 (0.9/3-tie) versus its original competition on CBS (“Vegas” – 0.9/3) and NBC (“Dateline” – 0.4/2).


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 01/29/13.


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