ABC's 'Happy Endings' Catches NBC's 'Go On' and Beats 'The New Normal'

Categories: Network TV Press Releases

Written By

January 30th, 2013

via press release:

ABC’s “The Taste” Ties Fox’s “Raising Hope” in Adults 18-49 and Leads in Viewers

 

At 9pm, ABC’s “Happy Endings” Catches NBC’s “Go On” in Adults 18-49

For the First Time and at 9:30pm Defeats “The New Normal” by 18%

 

Gaining Broad Prime Exposure, a Special 10pm Encore of “Jimmy Kimmel Live,” Featuring Matt Damon, Improves its Time Slot by 20% Year to Year in Adults 18-49

 

The Taste” (8:00-9:00 p.m.)

Shifting back to a 1-hour format (from last week’s 2-hour debut) against an original of CBS’ “NCIS” in the 8 o’clock hour, ABC’s “The Taste” tied Fox’s first-run installments of “Raising Hope” in Adults 18-49 (1.6/4) and drew 33% more overall viewers (4.8 million vs. 3.6 million).  In addition, the new ABC cooking competition finished No. 2 in the hour with Adults 25-54.

 

Happy Endings” (9:00-9:30 p.m.)

At 9:00 p.m., ABC’s “Happy Endings” caught NBC’s “Go On” for the first time in Adults 18-49 (1.2/3).  The ABC comedy held the distinct edge in Adults 18-34, leading the NBC comedy by 50% (1.2/4 vs. 0.8/3).

 

Happy Endings” (9:30-10:00 p.m.)

Gaining 8% at 9:30 p.m., a second episode of “Happy Endings” beat NBC’s “The New Normal” by 18% in Adults 18-49 (1.3/3 vs. 1.1/3).  In addition, the ABC comedy earned its 2nd-highest Adult 18-34 rating this season.

 

“Jimmy Kimmel Live” (10:00-11:00 p.m.)

Gaining broad primetime exposure during the 10 o’clock hour, a special encore of ABC’s “Jimmy Kimmel Live,” featuring Matt Damon hijacking Kimmel’s late-night show, improved the time period year to year by 20% in Adults 18-49 (1.2/3 vs. 1.0/3 on 1/31/12).  The repeat “JKL” broadcast ranked No. 1 among Men 18-34 (0.9/3-tie) versus its original competition on CBS (“Vegas” – 0.9/3) and NBC (“Dateline” – 0.4/2).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 01/29/13.

 

 
  • Shane154

    Man I love Happy Endings so much, I’m even willing to swallow this propaganda and be happy for Happy Endings!

  • Frank

    GO, HAPPY ENDINGS!

    Season 4, please.

  • Jon Haven

    Why does ABC want to break my heart with this spin? </3

  • joel

    That’s hilarious that they’re bragging like HE actually made gains that brought them to Go On and New Normal’s level. More like HE stayed where it was while Go On and New Normal fell down to their level.

  • Fred

    Happy that HE finally caught up with the some other sitcoms.
    Sad that HE only managed to compete with the sinking Go On and New Normal.

    Happy Endings is sometimes the funniest sitcom on ABC. This season has been more consistent than the past seasons. When this show is really funny, I laugh harder than anything.

    Still, The Middle holds the crown as the most consistently funny show on ABC.

  • Justin

    Happy Endings is the BEST comedy on TV today. I feel bad even asking for TBS to save Happy Endings because they already saved the second BEST comedy on TV Cougar Town ( ya I said it ), but PLEASE TBS, SAVE MY HAPPY ENDINGS.

  • Mark

    NBC is plain stupid. Last year they had won Tuesdays with The Voice, Go On and The New Normal, but they made a big mess this year premiering the new episodes without The Voice. Now they’re in big trouble.

  • Justin

    I agree with Fred about The Middle, but the shows are on such different level’s, you can’t compare them.

  • Juan

    Happy endings is one of the best comedies and last nights 2 episodes were increadible, and wow it skews very young compared to NBC comedies. I really hope it gets renewed

  • Scott

    “Building 8% at 9:30…”

    This stat shows Happy Endings is what people want to watch. Happy Endings should be rewarded with renewal for always having new neighbors all season long and still getting a foot hold.

  • PurpleDrasi

    Happy Endings finally caught up to a sitcome that has hit bottom and received it’s lowest ratings ever…..um, yay?

    I am a huge fan of HE but even I can’t buy this PR crap. Love the idea of TBS saving it and pairing with Cougar Town. Ron Mexico would approve!

  • Oliver

    The biggest problem is that it faces New Girl. They’re practically the same damn show.

    Hopefully one of TBS, FX, Comedy Central, E! or USA saves it.

  • TimsDale4ever

    The show is simply hilarious and the actors are really talented!

  • T

    Are ABC trying to persuade us it doing well or themselves?
    I hope they believe their own marketing.
    Funniest show on tv needs another season

  • Dan

    I guess raising from 1.2 to 1.3 for Happy Endings while New Normal dips to 1.1 from Go Ons 1.2 is something to celebrate.

  • Fred

    @Justin,

    I’m also a HUGE fan of Cougar Town. I realize The Middle is a family sitcom and can’t be compared to Happy Endings or Cougar Town. However when it comes to LPM (laughs per mminute) The Middle takes the crown for me.

    My sitcom rankings:

    1. The Middle
    2. Happy Endings
    3. Cougar Town
    4. Modern Family
    5. 30 Rock

    I also enjoy the super hit The Big Bang Theory . But I don’t watch it consistently for some reason. The Charlie Sheen eps of Two and Half Men would have cracked the top 5 if he was still in it. The newer eps are just OK.

  • Rob R

    Oliver is right. Happy Endings is competing with the one show on TV that it is most similar to: “New Girl”. As most of you know, Damon Wayans was even in the pilot for “New Girl” as the original African-American roommate.

  • Sweetd

    I think ABC is smart enough to realize they made a mistake w/ Tuesdays this season, but too stubborn to admit it.

    That being said. They realize that HE would do better than TN after TM next ear, and will hopefully put HE somewhere where it can attract eyeballs. ABC stands to profit from syndication. And HE has a strong male audience which ABC knows.

  • Nbc take happy endings

    I love happy endings it’s the best sitcom on TV, I laugh so hard at all the crazy gang stories, and I loved the prank episode… too funny. I get the shows humor, and I’m telling you the ABC viewers are missing out. I watch Big bang but every few weeks its seems the same thing the eat out, and have girl problem, or Sheldon problems and that has 10 million viewers?? I hope ABC keeps it, if not please NBC you’er going to end two sitcoms this season, and it is sooo much better than any other show they have “guys with children” Whitney” (it has its moments but, forgettable), and “up all night” (love the actors in it). Even on Fox New girl is a bet boring (because of Jess) she is too qorky, but I do like the guys they are funny, and Mindy project is a chick flick every episode hated it. My point is there are not many original sitcoms so please keep it. (too bad everyone is busy with reality tv)

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