'Dateline' Grows From Half-Hour to Half-Hour by 25% in 18-49

Categories: Network TV Press Releases

Written By

January 30th, 2013

via press release:

*	At 8 p.m. ET, "Betty White's Off Their Rockers" (1.4/4 in 18-49,
5.2 million viewers overall) ranked #2 among ABC, CBS, NBC and Fox in
total viewers.

*	At 8:30 p.m. ET, a second telecast of "Betty White's Off Their
Rockers" (1.5/4 in 18-49, 5.3 million viewers overall) built on its
lead-in by 7 percent in 18-49 rating and 2 percent in total viewers.
In the half-hour, "Off Their Rockers" ranked #2 among ABC, CBS, NBC
and Fox in total viewers.   

*	For the 8-9 p.m. ET hour, "Off Their Rockers" finished within
0.1 of a point in adults 18-49 of ABC's week-two telecast of "The
Taste" (1.5 vs. 1.6) and moved ahead of the new ABC series in total
viewers (5.3 million vs. 4.8 million).

*	At 9 p.m. ET "Go On" averaged a 1.2/3 in 18-49 and 3.9 million
viewers overall.  At 9:30, "The New Normal" (1.1/3 in 18-49, 3.1
million viewers overall) retained 92 percent of its 18-49 lead-in from
"Go On."

*	From 10-11 p.m. ET, "Dateline NBC" (1.3/4 in 18-49, 5.0 million
in total viewers) ranked #2 in the hour over the drama competition on
ABC and CBS in adults 18-49, adults 25-54, total viewers and most
other key categories.

*	From its first half-hour to its second, "Dateline NBC" grew in
every key category, including gains of 25 percent in 18-49 (to a 1.5
from a 1.2) and 17 percent in both adults 25-54 (2.1 vs. 1.8) and
total viewers (5.4 million vs. 4.6 million).
 
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