mun2 Starts 2013 With Double Digit Growth Among Key Demos

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Network Remains Fastest Growing Hispanic Entertainment Cable Network Across all Key Demos in January out-performing Galavision, Discovery en Espanol, MTV Tr3s and Beats Hispanic Broadcaster Mundo Fox with Adults 18-34, 18-49
UNIVERSAL CITY, CA – January 30, 2013 – mun2, the fastest growing Hispanic entertainment cable network in 2012, continues its unprecedented growth with double digit increases in Monday-Sunday prime time in January, up +38% (95,000) in total viewers, +49% (58,000) adults 18-49, and +28% (32,000) adults 18-34, according to Nielsen. The cable network continued its fastest growing lead across Hispanic cable networks, once again out-growing Galavision, Discovery en Español and MTV Tr3s.

mun2 also beat Hispanic broadcast network Mundo Fox, out-delivering the broadcaster by +190% more adults 18-34, +71% more adults 18-49, and +48% more total viewers, during Monday -Sunday prime time.

With 25 consecutive months of year-over-year growth among 18-49, mun2’s phenomenal success is fueled by its original programming mix that was driven in January by its leading reality series Fugitivos de la Ley: Los Angeles, La Teniente, Futbol Estelar Leon as well as the beloved series I Love Jenni.

mun2 was also the fastest-growing among entertainment cable networks during You’re On Weekends, which grew +33% in total viewers (73,000), +17% in adults 18-49 (34,000), and +16% in adults 18-34 (22,000).


Fugitivos de la Ley: Los Angeles (Sunday, 8 p.m. ET)

This one-hour, recreation reality series focused on the cases of five Los Angeles based bounty hunters, continues to engage and command viewers. The series grew its time period +37% (157,000) in total viewers, +40% (95,000) adults 18-49 and +26% (48,000) adults 18-34, to become the leading original series of 2013 to date and the #1 most-watched program on Sunday 8 p.m. among Hispanic cable networks with total viewers . The series had the highest premiere for its time slot on January 10, with 133,000 total viewers, 99,000 adults 18-49 and 56,000 adults 18-34.

La Teniente (Sunday, 10 p.m.)

The new show, which also premiered this January, brought its highest delivery on 1/27/13 with 80,000 total viewers, and 56,000 adults 18-49. The show brought +19% more adults 18-34 vs. prior month’s time period average. La Teniente made mun2 the #1 network among adults 18-34 (44,000) during Sunday night, beating all Hispanic cable networks, including Galavision, Discovery en Español, Fox Deportes, ESPN Deportes, Tr3s, GOL TV, and Discovery Familia.

Futbol Estelar Leon (Leon vs Toluca, 1/18/2013 9:30 p.m.)

The Friday, January 18 Futbol Estelar Leon (Leon vs. Toluca) match delivered +168% (142,000) adults 18-49 and +95% (72,000) adults 18-34 for the time period compared to the prior four-week average. The game out-performed Spanish language broadcast networks UniMas, Azteca America, MundoFox and Estrella TV with adults 18-34, and it tied for the most-watched program in prime time in Hispanic cable among Hispanic adults 18-34. mun2 airs the game via Deportes Telemundo.

The award-winning digital platform for mun2 – – had +382% growth in video streams year-over-year, with Jenni Rivera content driving 68% of the total video streams for January as well as the overall traffic to the site, including unique visitors. saw an increase of +41% in unique visitors, year-over-year.


Source: NHI, L+SD IMP, January 2013 (12/31/2012-01/27/2013) vs January 2012 (12/31/2012-01/27/2013) strict time period, and January 2013 vs December 2012 (11/26/2012-12/30/2012), PAV. You’re on Weekends (Saturday – Sunday 12p-7p). Brightcove, Omniture


blog comments powered by Disqus