OWN: Oprah Winfrey Network Scores 12 Consecutive Months of Year-Over-Year Ratings Gains

Categories: Network TV Press Releases

Written By

January 30th, 2013

via press release:



 OWN’s Flagship Series “Oprah’s Next Chapter” Posts Double-digit Ratings Growth Versus Year Ago Across Key Demos


Los Angeles – OWN: Oprah Winfrey Network has scored 12 consecutive months of year-over-year ratings gains across key demos in primetime and total day led by the network’s flagship series “Oprah’s Next Chapter” featuring Oprah Winfrey’s in-depth interviews with news-making celebrities.


For the month of January 2013, “Oprah’s Next Chapter” has posted solid double-digit ratings growth across the key demos vs. January 2012 (up +34% W25-54; +72% total viewers).  Over 28 million viewers around the world watched Oprah’s exclusive interview with Lance Armstrong (Jan. 17 and 18). January also featured interviews with David Letterman (Jan. 6), Drew Barrymore (Jan. 20) and LL Cool J (Jan. 27).  The series is averaging .73 W25-54 and 833,000 total viewers.


OWN has posted ratings gains in January across key demos in primetime and total day versus one year ago (primetime up +8% W25-54 and +15% in total viewers; total day up +7% W25-54 and +14% in total viewers).


Other network highlights include, the return of “Our America with Lisa Ling” (Tuesday, Jan. 22 at 9 p.m.) which posted its highest season premiere ever (.47 W25-54 and 587,000 total viewers), posting double-digit growth over its summer season June 10 - Aug. 21, 2012 (+34% W25-54, +53% P2+).


The season finale of “Six Little McGhees” (January 5 at 9pm) posted significant triple-digit growth across key demos versus year ago numbers (+475% W25-54,+280% P2+).  The premiere season averaged a .47 W25-54 and 589,000 total viewers.


OWN January 2013 

·      Prime growth versus year ago: +8% W25-54, +15% total viewers

·      Total Day growth versus year ago: +7% W25-54, +14% total viewers

·      12th consecutive month of Prime and Total Day W25-54 growth versus year ago numbers

·      #1 most-watched month in prime in OWN history (374,000 P2+)

  • #35 among ad-supported cable networks in Prime W25-54


Source: The Nielsen Company

OWN ratings are coverage ratings.

  • TV Gord

    Every cable channel struggles to survive in its first few years, and it seems to me OWN has been judged by a separate set of rules from the start.

    I am glad to see Oprah’s channel is seeing growth. I know a lot of people hate her, but she has helped multitudes of people over the years, and why would we root for the failure of someone who does that?

    We’re not THAT petty and vindictive. Are we? ;-)

  • Ile

    I love Oprah so much and I’m so glad OWN’s ratings keep going up. I agree some people want her to fail because they’re jealous she’s the most beloved billionaire ever and was given a whole network, but she earned it through hard work and endless talent.

  • Katmandu

    Way to go Oprah.

  • K

    Good job Oprah

  • William

    The only shows doing good are those that she appears in & a few like sweetie pies.

  • Andy

    Nice job Oprah. Year to year growth for 12 straight months is impressive anyway you slice it.

  • Chris Parker

    TV Gord, well stated !

  • terz

    I’m so happy for Oprah!

  • USAmerica1st

    Good show, Oprah! Looks like her former audience has re-connected over at OWN.

  • Me

    Fox Noise is falling and Oprah is raising!!
    How sweetly poetic

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