'Pretty Little Liars' is Tuesday’s #1 TV Telecast for the 4th Straight Week in Females 12-34, and Cable TV’s #1 Telecast Among Target 18-34s

Categories: Network TV Press Releases

Written By

January 30th, 2013

via press release:

Pretty Little Liars” is Tuesday’s #1 TV Telecast for the 4th Straight Week in Females 12-34, and Cable TV’s #1 Telecast Among Target 18-34s, Women

18-49 and Viewers 12-34; Is Tuesday’s ‘Most Social’ Program Across All TV

 

“The Lying Game” Ranks as Cable TV’s #1 Scripted Telecast at

9 O’Clock in Women 18-34, Viewers 12-34 and Females 12-34

 

Pretty Little Liars” (8:00 – 9:00 p.m.)

Gaining key viewers for the 2nd consecutive week, Pretty Little Liars ranked as Tuesday’s #1 TV telecast for the 4th straight week in Females 12-34 (1.83 million/4.0 rating) and Female Teens (791,000/6.7 rating), and was the #1 cable TV telecast in Adults 18-34 (1.22 million/1.8 rating), Women 18-34 (1.03 million/3.0 rating), Women 18-49 (1.28 million/2.0 rating) and Viewers 12-34 (2.06 million/2.2 rating).

 

Pretty Little Liars” was Tuesday’s #1 ‘most social program’ across all of TV according to SocialGuide, with 623,439 tweets (25.1 share) and 266,649 uniques (22.7share).

 

  • At 8 o’clock, “Pretty Little Liars” was easily TV’s #1 telecast in Women 18-34, Viewers 12-34 and Females 12-34, cable TV’s #1 telecast in Adults 18-34, Adults 18-49 and Women 18-49, and was the #1 scripted cable TV telecast in Total Viewers (2.85 million).

 

  • Season to date, “Pretty Little Liars” is pacing for its best season on record in Adults 18-34 (1.24 million/1.8 rating), Women 18-34 (1.05 million/3.1 rating), Adults 18-49 (1.57 million/1.2 rating) and Women 18-49 (1.31 million/2.0 rating).

 

“The Lying Game” (9:00 – 10:00 p.m.)

Posting its 2nd straight week of increases across all demos, “The Lying Game” qualified as cable TV’s #1 scripted telecast at 9 o’clock in Women 18-34 (506,000/1.5 rating), Viewers 12-34 (903,000/1.0   rating) and Females 12-34 (831,000/1.8 rating), and stood as the #1 original scripted cable TV telecast in Women 18-49 (660,000/1.0 rating).

 

For the 2nd week in a row, “The Lying Game” ranked as Tuesday’s #2 scripted cable TV telecast in Women 18-34 and Females 12-34, behind only “Pretty Little Liars.”

 

  • “The Lying Game” generated week-to-week growth across key demos, including by 6% in Total Viewers (1.36 million vs. 1.28 million) and by 7% in Women 18-49 (660,000 vs. 619,000)
 
  • Dillan

    Looks like TLG hit a 0.6. Good that it went up in total viewers too.

    It should get the season 2 backorder.

  • Dave

    TLG will survive due to Bunheads certain cancellation.

  • Nicole

    Hell ya for both shows!

  • s0303

    0.6 doesn’t sound very good following a 1.2 to me…hope it doesn’t get cancelled…

  • Meghan

    I’ve always thought that expecting people to watch a show just because it airs after another show is kind of unrealistic.

    Well, TLG got a press mention, unlike Bunheads, so………..

  • Nicole

    Is it really a 0.6? how do they get that when it posted 1.0 and over in each demo?

  • John A

    I wish TLG could at least hit a regular 0.7-0.8. 0.6 is just poor with that lead in.

  • rob60990

    “Is it really a 0.6? how do they get that when it posted 1.0 and over in each demo?”

    Male demos are much much smaller.

  • Dillan

    If ABCFamily decided on shows renewals and cancellations on how much it loses from its lead in, TLG wouldn’t have got a second season.

    As long as it beats Bunheads and doesn’t fall below a 0.5, a season 2 backorder will happen.

  • Chris

    Things are looking up for The Lying Game!!!!

    Is Pretty Little Liars down or up from last episode? I hope PLL gets picked up for a 4th Season, I love the so much.

  • kougie757

    Chris, PLL is already renewed for a fourth season.

  • Tee

    I am almost forty and can’t miss one episode of PLL. Is that cause to be concerned?

  • Martin

    The lying game already has season 2b renewal, they renewed it sure 20 episodes last year, not ten.

  • Richard Steven Hack

    Heh, I’m in my sixties and I watch PLL religiously. Those girls are hot! Even their mothers are hot! :-) My two favorites are Troian and Shay, Troian because she’s the “smart one” with the most attitude, and Shay is the “angsty one” who’s gay. The show remains compelling even though the plots have become incredibly complex and we’re still no closer to who is REALLY behind the “A team”.

  • j

    Well, all the liars’ actresses are in their twenties so it’s not that weird.

    Except the dead girl Alison, who is currently still years away from being legal. She was barely a teenager when the show started, which makes it gross given all the grown men her character is said to have been with.

  • ChuckieChk

    I love the fact how new layers are always added to the storylines on Pretty Little Liars that make you go, “hmmm, I didn’t see that coming”. I’m an adult male who hooked on the show because of a younger cousin and i can NOT miss an episode!

  • Jenny

    @Martin

    Where the heck are you reading that? The Lying Game got renewed for 10 episodes(2A).If it does well enough they’ll order a back 10.

  • Kyle. S

    I think this review sums up PLL pretty well.

    “…it doesn’t make a single iota of sense—but man, can the ride be fun.”

    http://www.avclub.com/articles/pretty-little-liarsthe-lady-killer,84323/

  • Nicole

    With how The Lying Game has been performing it will get the other half of the season. The show is so good.. way better then Ringer was. And Alexandra Chando is great.. shes going to do bigger things soon.

  • david

    Both shows were really good on Tuesday night. They both had good twists in them.

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