
Update: our polled readers were too optimistic, though in their defense, it would've been hard to predict the late start time in advance. Elementary averaged 20.8 million viewers.
The timeslot immediately following the Super Bowl has in recent years been used to either premiere a new show, give a sampling boost to an existing relatively new show, or just reap the bonus advertising revenue from an already well performing veteran.
This year, CBS has slated Elementary to follow the big game, its only freshman scripted show that seems likely to survive the season.
Last year, NBC went with The Voice after the Super Bowl, and it averaged a very nice 37.61 million viewers.
What do you think the viewership of Elementary following the Super Bowl will be and why?
If you'd like to guess the viewership for the Super Bowl itself, click here.
-
The "Program After The Super Bowl" Ratings History
| Super Bowl | Year | Network | Program | HH rating | HH Share | Avg. Homes (million) | Avg. Viewers (million) |
| XLVI | 2012 | NBC | The Voice | 18.4 | 31 | 37.611 | |
| XLV | 2011 | FOX | Glee | 13.6 | 25 | 15.777 | 26.796 |
| XLIV | 2010 | CBS | Undercover Boss | 19.1 | 32 | 21.91 | 38.654 |
| XLIII | 2009 | NBC | The Office | 11.6 | 21 | 13.338 | 22.905 |
| XLII | 2008 | FOX | House | 15.7 | 27 | 17.719 | 29.045 |
| XLI | 2007 | CBS | Criminal Minds | 15.1 | 26 | 16.770 | 26.314 |
| XL | 2006 | ABC | Grey's Anatomy | 21.0 | 34 | 23.106 | 37.881 |
| XXXIX | 2005 | FOX | Simpsons | 13.0 | 22 | 14.228 | 23.074 |
| XXXVIII | 2004 | CBS | Survivor All-Star | 17.9 | 32 | 19.415 | 33.535 |
| XXXVII | 2003 | ABC | Alias | 10.6 | 20 | 11.283 | 17.362 |
| XXXVI | 2002 | FOX | Malcolm In The Middle | 11.5 | 21 | 12.117 | 21.445 |
| XXXV | 2001 | CBS | Survivor II | 24.5 | 39 | 25.076 | 45.369 |
| XXXIV | 2000 | ABC | The Practice | 15.3 | 27 | 15.420 | 23.847 |
| XXXIII | 1999 | FOX | Family Guy -Preview | 12.6 | 21 | 12.560 | 22.005 |
| XXXII | 1998 | NBC | Third Rock from the Sun | 19.7 | 34 | 19.260 | 33.662 |
| XXXI | 1997 | FOX | X-Files | 17.2 | 29 | 16.730 | 29.098 |
| XXX | 1996 | NBC | Friends | 29.6 | 46 | 28.400 | 52.925 |
| XXIX | 1995 | ABC | Extreme Special | 14.2 | 25 | 13.350 | 22.594 |
| XXVIII | 1994 | NBC | John Laroquette Show | 12.3 | 22 | 11.590 | 17.708 |
| XXVII | 1993 | NBC | Homicide Special | 18.0 | 31 | 16.760 | 28.121 |
| XXVI | 1992 | CBS | 60 Minutes | 16.8 | 30 | 15.470 | 24.821 |
| XXV | 1991 | ABC | Davis Rules | 15.5 | 25 | 14.430 | 26.695 |
| XXIV | 1990 | CBS | Grand Slam | 18.6 | 30 | 17.130 | 30.765 |
| XXIII | 1989 | NBC | Sun Nite Movie | 20.9 | 36 | 18.890 | |
| XXII | 1988 | ABC | Wonder Years | 17.9 | 31 | 15.860 | 28.976 |
| XXI | 1987 | CBS | Hard Copy Special | 19.8 | 33 | 17.310 | |
| XX | 1986 | NBC | NBC Sunday Night Movie | 16.5 | 25 | 14.170 | 39.729 |
| XIX | 1985 | ABC | Macgrouder and Loud | 22.8 | 38 | 19.360 | |
| XVIII | 1984 | CBS | Airwolf Special(s) | 21.6 | 36 | 18.100 | 27.874 |
| XVII | 1983 | NBC | A-Team Special | 26.3 | 39 | 21.910 | 21.910 |
| XVI | 1982 | CBS | 60 Minutes | 26.2 | 36 | 21.350 | |
| XV | 1981 | NBC | Chips | 16.3 | 26 | 12.680 | |
| XIV | 1980 | CBS | 60 Minutes | 33.0 | 50 | 25.179 | 40.746 |
| XIII | 1979 | NBC | Brothers and Sisters | 21.0 | 32 | 15.650 | 31.722 |
| XII | 1978 | CBS | All In the Family | 30.4 | 47 | 22.160 | 35.472 |
| XI | 1977 | NBC | Disney's "Kit Carson" | 25.8 | 37 | 18.370 | 42.816 |
| X | 1976 | CBS | Phoenix Open Golf | 16.5 | 31 | 11.480 | 22.363 |
| IX | 1975 | NBC | NBC Sunday Night News | 16.7 | 28 | 11.440 | 15.924 |
| VIII | 1974 | CBS | Perry Mason** | 12.7 | 20 | 8.410 | 15.058 |
| VII | 1973 | NBC | Disney's "The Mystery | 28.4 | 44 | 18.400 | |
| VI | 1972 | CBS | 60 Minutes | 20.3 | 36 | 12.610 | |
| V | 1971 | NBC | Bing CrosbyPro-Am Golf Champshps | 19.2 | 36 | 11.540 | |
| IV | 1970 | CBS | Lassie | 21.5 | 34 | 12.580 | |
| III | 1969 | NBC | G.E. College Bowl | 11.7 | 21 | 6.670 | |
| II | 1968 | CBS | Lassie | 26.3 | 41.2 | 14.730 | |
| I | 1967 | CBS | Lassie | 15.6 | 25.3 | 8.560 | |
| I | 1967 | NBC | Disney's "The Mosby Raiders" Part II | 21.7 | 33.7 | 11.910 |
-
2006-12 numbers are Live+Same Day, all others are Live Viewing.
Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
-
For comparison, here are the historical Super Bowl ratings themselves.










Why do people keep saying it should of been TBBT it’d of been a waste of a slot TBBT doesn’t need a superbowl boost.
People keep saying TBBT because it would be the program best-suited to challenging “Friends” for a recent viewership high.
If Fox had it, The Following would have been a good choice.
25-29 million
Why ABC doesn’t air the SuperBowl anymore??
I think it depends as to whether or not the game is a blow out and decided in the first quarter (as some Super Bowl have been), or if it’s a close, evenly matched game until the end. I hope it’s the later and that San Francisco and Baltimore are two top notch teams and it’s competitive until the final seconds. It’s boring when one team dominates the other early on, which can cause viewers to change the channel to something else.
Less than Voice, more than 30m
I had to stop and laugh at the mention of Terra Nova being fresh programming.
I like Elementary, even if it’s on the wrong network and doesn’t seem to know what it’s supposed to be. However, I can’t see this connecting with a Super Bowl audience. I think it will be under 20 million.
I’m surprised they didn’t decide to air H50 instead. I think the football audience would prefer that show.
But the “Super Bowl audience” is pretty wide by nature. It doesn’t matter what they show, it’ll get a huge number (comparitively).
Elementary, Scandal, and The Following have been the biggest surprises for me this season, so I’m glad E got the spot.
Seems like an incredibly bad choice to follow the Super Bowl. The show skews old and has no buzz. Seems like a total waste of the post Super Bowl time slot. This is the best CBS has to offer?
Just over 30 million. People seem to be so negative…
I would have thought NCIS would be a nice choice. Its audience has been generally growing for a few years now and an episode after the Super Bowl could be huge. The time-slot is however ideal for showcasing a newer show the broadcaster is looking to showcase. Elementary isn’t a bad choice but Person Of Interest also could have worked.
In Canada the post-game episode is the series premiere of Motive, a crime drama with a premise not too unlike ABC’s The Evidence from a few years back. Elementary is on a different network and they will likely have filler with an abrupt cut in the middle of some episode so as to simultaneously broadcast the new episode of Elementary.
SpottedRatings already crunched the numbers to prove that – with the exception of Grey’s Anatomy – every scripted show to get the SB slot saw an immediate and permanent decline in their regular ratings rather than a boost. I highly doubt Elementary is going to break that trend.
The Super Bowl boost only applies to reality shows. In the entire history of the networks trying everything after the SB – every genre, established hits, pilots, cartoons – the only thing that has EVER worked in the slot has been reality shows. An interesting question would be why that is.
Still think Elementary was a poor choice.
@BigBrotherFan
You mean a flop that did better than The Office, The Simpsons, Alias, Malcolm in the Middle, The Practice, Family Guy…etc go back to your bridge.
it’s irrelevant. What matters are its long term regular ratings and they might see a week or two rise and then back to low to mid two’s.
people just keep their TVs on…
TBBT can be a good choice but the show doesnt need the boost so im thinking it should be survivor (S25 instead airing last year or this upcoming 26th), since it already showed success before and it can give the show a boost for a rebirth since survivor is getting old, it will benefit the show as it can hold into its audience
Elementary was the best choice for CBS. They always choose the shows they own or at least co-own (Criminal Minds). They want to make Elementary a bigger hit and get it to syndication. So it was logical to choose their new drama to air after SB.
While TBBT, 2BG and POI get better ratings they arent CBS production and they wont get any money from syndication for any of those shows.
@Alex
How so? Elementary has a fine cast led by Lucy Liu and Johnny Lee Miller. It is a great show, much better than H50.