The Program After The 'Super Bowl': How Will 'Elementary' Do? (Poll+Ratings History)

Categories: Broadcast TV,TV Ratings Reference

Written By

January 30th, 2013

Update: our polled readers were too optimistic, though in their defense, it would've been hard to predict the late start time in advance. Elementary averaged 20.8 million viewers.

The timeslot immediately following the Super Bowl has in recent years been used to either premiere a new show, give a sampling boost to an existing relatively new show, or just reap the bonus advertising revenue from an already well performing veteran.

This year, CBS has slated Elementary to follow the big game, its only freshman scripted show that seems likely to survive the season.

Last year, NBC went with The Voice after the Super Bowl, and it averaged a very nice 37.61 million viewers.

What do you think the viewership of Elementary following the Super Bowl will be and why?

If you'd like to guess the viewership for the Super Bowl itself, click here.


-
The "Program After The Super Bowl" Ratings History

Super Bowl Year Network Program HH rating HH Share Avg. Homes (million) Avg. Viewers (million)
XLVI 2012 NBC The Voice 18.4 31 37.611
XLV 2011 FOX Glee 13.6 25 15.777 26.796
XLIV 2010 CBS Undercover Boss 19.1 32 21.91 38.654
XLIII 2009 NBC The Office 11.6 21 13.338 22.905
XLII 2008 FOX House 15.7 27 17.719 29.045
XLI 2007 CBS Criminal Minds 15.1 26 16.770 26.314
XL 2006 ABC Grey's Anatomy 21.0 34 23.106 37.881
XXXIX 2005 FOX Simpsons 13.0 22 14.228 23.074
XXXVIII 2004 CBS Survivor All-Star 17.9 32 19.415 33.535
XXXVII 2003 ABC Alias 10.6 20 11.283 17.362
XXXVI 2002 FOX Malcolm In The Middle 11.5 21 12.117 21.445
XXXV 2001 CBS Survivor II 24.5 39 25.076 45.369
XXXIV 2000 ABC The Practice 15.3 27 15.420 23.847
XXXIII 1999 FOX Family Guy -Preview 12.6 21 12.560 22.005
XXXII 1998 NBC Third Rock from the Sun 19.7 34 19.260 33.662
XXXI 1997 FOX X-Files 17.2 29 16.730 29.098
XXX 1996 NBC Friends 29.6 46 28.400 52.925
XXIX 1995 ABC Extreme Special 14.2 25 13.350 22.594
XXVIII 1994 NBC John Laroquette Show 12.3 22 11.590 17.708
XXVII 1993 NBC Homicide Special 18.0 31 16.760 28.121
XXVI 1992 CBS 60 Minutes 16.8 30 15.470 24.821
XXV 1991 ABC Davis Rules 15.5 25 14.430 26.695
XXIV 1990 CBS Grand Slam 18.6 30 17.130 30.765
XXIII 1989 NBC Sun Nite Movie 20.9 36 18.890
XXII 1988 ABC Wonder Years 17.9 31 15.860 28.976
XXI 1987 CBS Hard Copy Special 19.8 33 17.310
XX 1986 NBC NBC Sunday Night Movie 16.5 25 14.170 39.729
XIX 1985 ABC Macgrouder and Loud 22.8 38 19.360
XVIII 1984 CBS Airwolf Special(s) 21.6 36 18.100 27.874
XVII 1983 NBC A-Team Special 26.3 39 21.910 21.910
XVI 1982 CBS 60 Minutes 26.2 36 21.350
XV 1981 NBC Chips 16.3 26 12.680
XIV 1980 CBS 60 Minutes 33.0 50 25.179 40.746
XIII 1979 NBC Brothers and Sisters 21.0 32 15.650 31.722
XII 1978 CBS All In the Family 30.4 47 22.160 35.472
XI 1977 NBC Disney's "Kit Carson" 25.8 37 18.370 42.816
X 1976 CBS Phoenix Open Golf 16.5 31 11.480 22.363
IX 1975 NBC NBC Sunday Night News 16.7 28 11.440 15.924
VIII 1974 CBS Perry Mason** 12.7 20 8.410 15.058
VII 1973 NBC Disney's "The Mystery 28.4 44 18.400
VI 1972 CBS 60 Minutes 20.3 36 12.610
V 1971 NBC Bing CrosbyPro-Am Golf Champshps 19.2 36 11.540
IV 1970 CBS Lassie 21.5 34 12.580
III 1969 NBC G.E. College Bowl 11.7 21 6.670
II 1968 CBS Lassie 26.3 41.2 14.730
I 1967 CBS Lassie 15.6 25.3 8.560
I 1967 NBC Disney's "The Mosby Raiders" Part II 21.7 33.7 11.910

-
2006-12 numbers are Live+Same Day, all others are Live Viewing.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
-
For comparison, here are the historical Super Bowl ratings themselves.

 
  • K

    Elementary- I’d say 36 million

  • PurpleDrasi

    Elementary was a smart choice for CBS. They are in a much different position than the other networks. They already have many successful shows and are not desperate to get that one big hit.

    Their business model has always been to sheppard as many shows into syndication as they can. That is the end game for them. So they chose the one new show on their schedule that still has a chance and try to give it a boost. Makes perfect sense to me.

  • Kenny

    I think they should’ve done Person of Interest. Turn it into a bonafide hit so they can then in the future launch new shows behind it. Currently its a minor hit that does nothing for the show after it.

  • Fred

    Interesting chart. So Freinds from 1996 was champion with over 50K follwed by Disney Kit Carson with over 40K in 1977.

    Betting Elementary will be lucky to crack 30mil.

  • carl

    How do they choose the newtwork that will air the Super Bowl?

  • Fred

    While CBS doesn’t NEED another hit drama or sitcom like the other networks. It wouldn’t hurt them to introduce a new show.
    I guess their goal is to capatialize the only new modest hit they have this season.

  • PurpleDrasi

    @Carl – They rotate the Super Bowl among the networks that show NFL games. In this case NBC, FOX, and CBS. ABC no longer shows football and thus they are out of the running.

  • Carmen

    Very hard to gauge exactly.

    By the numbers, I would guess that 25-30 million would represent the TV’s turned to the station.

    By ‘turned to the station’, I mean TV’s that are left on after the game.

    But the real question is, how many people are actually watching the follow on show and / or how many people are simply partying up a storm while no one is actually watching 1) the show and more significantly 2) the regular commercials being shown.

    A huge percent of the total viewers I imagine.

  • Carmen

    Well, not actually TV’s, but viewers around those TV’s

  • Kissan

    If I was CBS, I would’ve put TBBT and 2BG. That would be great because TBBT will be huge after the Super Bowl, and I heard 2BG always grows out of TBBT repeats on Monday. So why not do a new episode of TBBT and then an all new episode of 2BG? I think it will be huge. But I can also see people watching TBBT but not watching 2BG as it will probably too girly for the Super Bowl. I can see them doing POI as well.

    Does anybody know who’s gonna have the Super Bowl next year? If it’s FOX, they’ll probably put The Following after the Super Bowl.

  • carl

    Thank you, PurpleDrasi =)

  • carl

    @Kissan

    Yes, FOX will air next Super Bowl.

  • F.

    Can someone tell me why were Alias’ numbers that low?

  • ToXiX

    I would absolutely love to see a 2.2/6 for Elementary after the Super Bowl.

  • http://tvbythenumbers.com Bill Gorman

    “Can someone tell me why were Alias’ numbers that low?”

    The often repeated reason, that I cannot verify, is that the post game show was particularly long that year.

  • Brian

    27.9. I think it does slightly worse than House which are fairly similar shows. But definitely an uptick from Glee.

  • JJF

    Probably around 22-24 mil. POI would’ve done better. :P

  • Luke

    “Can someone tell me why were Alias’ numbers that low?”

    ALIAS was a very plot based program, I don’t think anyone who attempted to watch halfway through the season would have any idea what was going on.

  • Noel

    Elementary is an excellent show and deserves the slot. TBBT does not fit at all with football, POI is too late to get new fans when the show is so far ahead, most people would be confused with what the heck is going on. Elementary is still new, there is still time to adapt to the new characters.

  • KJ Styles

    25 million at best

© 2014 Tribune Digital Ventures