'CBS This Morning' Delivers Double Digit Year-to-Year Percentage Gains in Households, Viewers, and Adults 35-54 for Week Ending January 25

Categories: Morning News TV Ratings,Press Releases

Written By

January 31st, 2013

via press release:

"CBS THIS MORNING" DELIVERS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN HOUSEHOLDS (+22%), VIEWERS (+20%) AND ADULTS 35-54 (+20%) FOR THE WEEK ENDING JAN. 25

“CBS THIS MORNING” POSTS ITS BEST DELIVERY IN HOUSEHOLDS AND VIEWERS SINCE THE WEEK ENDING NOV. 9, 2012

            CBS THIS MORNING delivered double-digit year-to-year percentage gains in households (+22%), viewers (+20%) and adults 35-54 (+20%), according to Nielsen live plus same day ratings for the week ending Jan. 25. The CBS broadcast posted its best delivery in households and viewers since the week ending Nov. 9, 2012.

 

CBS THIS MORNING

 

Week Ending Jan. 25, 2013                Week Ending Jan. 27, 2012                % Change

 

Households

2.2/08                                                  1.8/07                                                  +22%

 

Viewers

2.87m                                                  2.39m                                                  +20%

 

Adults 35-54

1.2/07                                                  1.0 /07                                                 +20%

 
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