'Let's Make a Deal' Delivers Largest Audience Ever

Categories: Network TV Press Releases

Written By

January 31st, 2013

via press release:

WHAT'S BEHIND DOOR NUMBER ONE: "LET’S MAKE A DEAL'S" LARGEST AUDIENCE EVER

 

"Let's Make a Deal 2" Also Posts its Best-Ever Women 18-49 Rating and Matches its Best Women 25-54 Rating

 

            LET'S MAKE A DEAL 1 and LET'S MAKE A DEAL 2 both delivered their largest audiences ever, according to Nielsen live plus same day ratings for the week ending Jan. 25.

 

LET'S MAKE A DEAL 1 averaged an all-time high 2.91 million viewers and a 1.0/06 in women 25-54, its best performance in that demographic in a year (week ending Jan. 27, 2012).

 

LET'S MAKE A DEAL 2 averaged a series-high 3.37 million viewers, best-ever 0.8/06 in women 18-49 and matched its all-time high in women 25-54 (1.1/07).

 

The one-hour show, hosted by Wayne Brady, is broadcast weekdays (check local listings) on the CBS Television Network.

 
  • Kevin

    LMAD rules. TPIR drools.

  • DenverDean

    I never imagined this would do well. CBS Daytime line-up is as solid as ever. Sad to say, but they made right call by dropping ATWT/GL for TT and LMAD – diversified line-up and made it cheaper. Still wish ATWT had been saved as 30 minute show, though.

  • JONNYSBRO

    Cancelling GL/ATWT was the right thing for CBS. Ratings are doing well. The Talk/LMD are dirt cheap to produce so CBS wins here. As well on ABC the Chew releasing its series high ratings ever.

  • Michael

    Wayne Brady should be hosting the price is right….They should switch shows and see what happens.

  • Browner

    Good for LMAD, good to see the game shows doing well. I would rather see more of them get produced than these over-saturated talk shows.

    I have to admit back in 2009 and 2010, CBS made the right decision to cut back on their soaps although P&G wanted to get rid of them anyways so it wasn’t all CBS on that decision. I do think that if ATWT was saved as a 30-minute soap that would’ve been better.

    The Talk is doing solid but not doing as well as the soaps did or LMAD.

    The soaps themselves are seeing a revival period this year so at the time when GL/ATWT were cancelled the genre was really struggling and dying but they caught wind in mid-2011 after ABC cancelled All My Children and One Life to Live when B&B and OLTL saw a surge in their ratings. I think CBS doesn’t need to add any but NBC and ABC should think about adding a soap or two to their lineups.

  • Joseph

    I have good news and bad news as regards “Let’s Make A Deal”:

    The Good News:

    Host Wayne Brady has constantly improved in his time as host and has become a worthy successor to original emcee Monty Hall as “America’s Top Trader and TV’s Big Dealer”.

    “Deal” is perhaps the most difficult game show to host. And Wayne Brady does it very well.

    The Bad News:

    The producers have screwed-up the format of “The Big Deal” at the end of the show so only one player gets to participate. I wish they would go back to the old format where two contestants could trade what they won for a chance at “The Big Deal”.

  • Mike S

    Yes, the Big Deal was so much more dramatic with two players. It isn’t nearly as interesting now.

  • Uktvfan

    Having one Big Deal contestant instead of two saves money, which I’m sure is why it was done.

  • Kevin

    I hope Wayne Brady should host The Price is Right and Drew Carey to host Let’s Make A Deal. Drew’s hosting duties on TPIR is really giving people headaches and the contestants are like brain dead zombies like the TV series The Walking Dead on AMC.

  • Nifty

    I don’t want to sound stupid, but what’s the difference between LMAD 1 and 2? Does it air twice a day now or something?

  • Steve

    It’s an old trick used to charge more for advertising. If you split an hour show into two half hour segments, and the second half does a higher number than the first, you can charge a higher rate in the second half instead of a flat-rate to air anywhere in the hour.

    That’s why WWE RAW counts as three shows even though it’s one three hour program.

  • On

    That’s good that Let’s Make a Deal got its highest ratings in Jan. It took 4 seasons for this to happen. Congratulations to Wayne and co.

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