'The Americans' Premiere Draws 4.7 Million Total Viewers Wednesday Night

Categories: Network TV Press Releases

Written By

January 31st, 2013


The 10PM premiere had 3.22 million viewers and earned a 1.2 A18-49 rating

via press release:


New FX Drama Series Draws 4.7 Million Total Viewers Wednesday Night

Tops the Premiere of American Horror Story and Sons of Anarchy

January Marks FX’s Highest-Rated Month in Its 18-Year History



LOS ANGELES, JANUARY 31, 2013 – FX’s critically acclaimed new drama series The Americans got off to a strong start Wednesday night, drawing a combined 4.7 million Total Viewers and 2.54 million Adults 18-49 for its first-run episode and encore telecasts.

The series premiere telecast, which ran from 10:00-11:38 PM, delivered 3.22 million Total Viewers and 1.57 million Adults 18-49, which outperformed the premiere of American Horror Story in Total Viewers (3.18 million), and Sons of Anarchy in Adults 18-49 (1.55 million). The first encore telecast of The Americans at 11:38 PM delivered 1.01 million Total Viewers and 643,000 Adults 18-49, and the final encore at 1:14 AM posted 470,000 Total Viewers and 319,000 Adults 18-49. The Americans topped all broadcast networks in the 10 PM time period in delivery of Men 18-34 (407,000).

“We’re very happy with premiere ratings for The Americans and, just as importantly, we’re proud of the widespread critical acclaim the show has received,” said John Landgraf, President and General Manager, FX.  “We have no doubt that when we get the Live+7 time-shifted ratings from last night, The Americans will rank among the best series debuts ever on FX.  We’re grateful to Executive Producers Joe Weisberg, Joel Fields, Graham Yost, and to our outstanding cast led by Keri Russell, Matthew Rhys and Noah Emmerich, as well as the entire team behind this great show.”

The lead-in half hour, the commercial television premiere of Knight and Day, drew a very solid 2.25 million Total Viewers and 1.17 million Adults 18-49, and from there The Americans posted gains of +43% and +35% respectively. Retention across the half hours was strong, despite the 98 minute running time with commercials that had the show ending at 11:38 PM, with the episode holding 93% of its Adults 18-49 audience from its first to last full half hour.

FX is coming off of the highest-rated month in its 18-year history.  In the month of January, FX recorded all-time highs for a single month in delivery of Total Viewers; Adults and Men18-49; Adults and Men 18-34; and Adults and Men 25-54.

FX vaulted +37% over year-ago January 2012 in Adults 18-49; +40% in Adults 18-34; +33% in Adults 25-54; and +28% in Total Viewers. The Season 4 premiere of Justified was the most-watched episode in its history in Adults 25-54 and Total Viewers. The first two episodes of Archer that have aired this season are the series’ two most-watched episodes in its history among Adults 18-49 and Adults 18-34.

For the month of January, among 99 ad-supported cable networks, FX ranked #3 in delivery of Adults 18-34, #4 in Adults 18-49 and #4 in Adults 25-54. It ranked #1 in Adults 18-49 the week of Jan. 14-20.

About FX

FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in nearly 98 million homes. The diverse schedule features a growing roster of critically acclaimed and award-winning hit dramas series Sons of Anarchy, Justified and The Americans; the miniseries American Horror Story: Asylum; and the acclaimed hit comedy series It’s Always Sunny in Philadelphia, The League, Louie, Archer, Wilfred, Legit, BrandX with Russell Brand and Totally Biased with W. Kamau Bell. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FX's other offerings include the acquired hit series Two and a Half Men and How I Met Your Mother, and live sports with UFC and NCAA football.



SOURCE: Nielsen


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  • Dan

    It’s still good for Americans,Lights Out and Terriers barely broke 1 million viewers total viewers and 0.8 in the demo. Americans may be lower then AMS in the demo but its still good for FX, which doesn’t have many dramas.

    Now would be the perfect time for FX to split into two. They have just the right amount of dramas and comedies.

  • Julian

    Loved it. Here’s to more quality programming from FX!

  • mayorofsmpleton

    Let’s hope it doesn’t bleed like DAMAGES however. That started strongly and too few were willing to follow. Still that was a dark legal thriller and this is a bit of a different animal. Homeland for basic cable — and it’s likely it will build a following over time as word of mouth appears to be strong.

  • BagOfTools

    Seems like the type of twaddle that should be on the networks. Not much to it really. I suspect that it’ll go on for a bit getting more pretentious all the time until it hits HOMELAND heights of preposterousness.

  • Mark

    You sound like a fun person to hang out with Tools! Definitely been looking forward to the show, hopefully the ratings hold.

  • BagOfTools


    Thanks. I’m amazing.

  • AMusicalImpulse

    Just saw it on Hulu. Wow. I’m floored. It was amazing.

  • Will


    I have to admit…you sound like an expert when it comes to preposterously pretentious twaddle.

  • PurpleDrasi

    I liked it. They have a few things they need to work on but overall it was good and the two leads are fantastic.

  • BagOfTools


    Oh yes, it’s my specialty. I do nothing better. Mostly I do nothing.

  • I like this show

    The Americans was pretty boring tbh, i will probably give it another week though. The Shield and SOA remain FX’s gold standard for Dramas.

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