ABC's 'Scandal' Dominates at 10pm with its 2nd Highest Rating Ever

Categories: Network TV Press Releases

Written By

February 1st, 2013

via press release:

More Than Doubling its Adult 18-49 Lead-in at 9pm, “Grey’s Anatomy” Surges to

Outdeliver Fox’s “Idol”-Led “Glee” by 33% and NBC’s 1-Hour “The Office” by 40%

 

Delivering its Best-Ever Lead-in Retention, ABC’s “Scandal” Dominates its Drama Competition and Builds Over its Last Original to its 2nd-Highest Adult 18-49 rating

 

 

Grey’s Anatomy” (9:00-10:00 p.m.)

More than doubling its Adult 18-49 lead-in (+155% over a repeat “Shark Tank”) at 9:00 p.m., ABC’s “Grey’s Anatomy(2.8/7) earned second place in its hour, beating Fox’s “Idol”-driven “Glee” by 33% (2.1/6) and NBC’s 1-hour “The Office” by 40% (2.0/5).  The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).  “Grey’s” was the only show in the hour to gain young adult audience from start to finish.

 

  • Opposite greater competition, “Grey’s” held strong retention of its week-ago telecast in viewers (98%) and young adults (93%).

 

Scandal” (10:00-11:00 p.m.)

Delivering its best lead-in retention ever out of an original “Grey’s” (92%/96%), ABC’s “Scandal” won the 10 o’clock hour in Adults 18-49 (2.7/8) by 22% over CBS’ “Elementary(biggest margin ever - 2.2/6) and tripled NBC’s series debut of “Do No Harm(+200% - 0.9/3).   “Scandal” was the No. 1 series in its slot for its 6th consecutive broadcast with young adults.

 

  • Gaining over its last original in Adults 18-49 (+4%), Scandal” marked its 2nd-highest rating ever. In fact over the course of its last 5 originals, “Scandal” has delivered the series’ Top 5 highest-rated telecasts In addition, the ABC drama hit new series highs with key Women (W18-34/W18-49).

 

  • The ABC sophomore drama was up over an original “Private Practice” on the year-ago night by 23% in viewers (8.1 million vs. 6.6 million) and by 17% in young adults (2.7/8 vs. 2.3/6).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/31/13.

 

 

 
  • Scandalfan

    Scandal is the best drama on TV right now really love the show just can’t get enough of it. Go Scandal!

  • Bookworm

    ABC has to be excited about Scandal and the numbers they are producing! These are great ratings for a 10pm show in general, on all networks, but for ABC? This is clearly way higher than their average demo and definitely something they need to keep around.

    Scandal is turning into a beast at 10pm. Elementary and Do No Harm stand no chance right about now. Elementary might see the Superbowl help them but once that wears off, I don’t see it topping Scandal for a while.

  • Glover

    Scandal is the surprise of the season.

  • Emily

    Woo hoo SCANDAL! It’s so good that it makes me sad. I have SCANDAL anxiety and I’m blaming Shonda Rhimes for this. I was once a productive person in society, but now I ache for the next episodes! 10:59 pm Thursday nights is when it starts. Thank goodness for hulu and some of the aftershow recaps or else I would be able to make it through to the next week. TV typically bores me, but this?!?! I luv it. I haven’t been this stuck on a show since… I don’t know when! Best drama on TV, by far!

  • Cher

    Scandal is sooooo addictive!!! I can hardly wait for Thursdays to get here. Scandal is very popular amongst young adults. I got my 20 year old watching it and then she got her friend to watch, then she got her friend…and so on!!! That’s how most people start watching – by word of mouth. But once you watch it, you’re hooked!!

  • Oneeye

    Awesome show!

  • LoveLee

    I am so happy that my favorite show is getting the love it deserves. I was hooked from episode 1 and got about 10 of my family members and about 10 coworkers onboard.

  • Mona-Lisa

    Love it, hands down my favorite show on air right now. Scandal is such an addictive rollercoaster ride that I can’t wait to take thursday nights. I always want to see whats gonna happen next with the white house, pope and associates and Olitz most of all. I’m always dying to get more information on the show but at the same time try to stay spoiler free lol. I turn all my clients into Scandal fans. I also LOVE Fitz/Tony Goldwyn, I’m shocked by how much I identify with his character on the show, wasn’t expecting that. I’m so proud of Judy Smith for inspiring the show, Shonda Rhimes for Creating it and Kerry Washington for bringing it to life in such a masterful manner.

  • Michael

    Scandal is so awesome!!! If you don’t watch it, it is hard to truly appreciate its magnitude. The ratings just don’t do it justice. It is an experience!

  • Max

    I LOVE REVENGE!

  • Em

    Hahaha Max!

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