ABC’s ‘Scandal’ Dominates at 10pm with its 2nd Highest Rating Ever

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via press release:

More Than Doubling its Adult 18-49 Lead-in at 9pm, “Grey’s Anatomy” Surges to

Outdeliver Fox’s “Idol”-Led “Glee” by 33% and NBC’s 1-Hour “The Office” by 40%

 

Delivering its Best-Ever Lead-in Retention, ABC’s “Scandal” Dominates its Drama Competition and Builds Over its Last Original to its 2nd-Highest Adult 18-49 Rating

 

 

“Grey’s Anatomy” (9:00-10:00 p.m.)

More than doubling its Adult 18-49 lead-in (+155% over a repeat “Shark Tank”) at 9:00 p.m., ABC’s “Grey’s Anatomy” (2.8/7) earned second place in its hour, beating Fox’s “Idol”-driven “Glee” by 33% (2.1/6) and NBC’s 1-hour “The Office” by 40% (2.0/5).  The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).  “Grey’s” was the only show in the hour to gain young adult audience from start to finish.

 

  • Opposite greater competition, “Grey’s” held strong retention of its week-ago telecast in viewers (98%) and young adults (93%).

 

“Scandal” (10:00-11:00 p.m.)

Delivering its best lead-in retention ever out of an original “Grey’s” (92%/96%), ABC’s “Scandal” won the 10 o’clock hour in Adults 18-49 (2.7/8) by 22% over CBS’ “Elementary” (biggest margin ever – 2.2/6) and tripled NBC’s series debut of “Do No Harm” (+200% – 0.9/3).   “Scandal” was the No. 1 series in its slot for its 6th consecutive broadcast with young adults.

 

  • Gaining over its last original in Adults 18-49 (+4%), “Scandal” marked its 2nd-highest rating ever. In fact over the course of its last 5 originals, “Scandal” has delivered the series’ Top 5 highest-rated telecasts In addition, the ABC drama hit new series highs with key Women (W18-34/W18-49).

 

  • The ABC sophomore drama was up over an original “Private Practice” on the year-ago night by 23% in viewers (8.1 million vs. 6.6 million) and by 17% in young adults (2.7/8 vs. 2.3/6).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/31/13.

 

 

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