CBS's Coverage of 'Super Bowl XLVII' Scores Highest Rating in History in Metered Markets

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Written By

February 4th, 2013

via press release:

CBS SPORTS’ COVERAGE OF Super Bowl XLVII SCORES HIGHEST RATING IN HISTORY

Baltimore’s Win Over San Francisco Earns Overnight Rating/Share of 48.1/71 in Metered Markets

 

CBS Sports’ coverage of Super Bowl XLVII featuring the BALTIMORE RAVENS’ 34-31 win over the SAN FRANCISCO 49ers on Sunday, Feb. 3 (6:30-8:45 PM and 9:15-10:45 PM, ET), earned an average overnight household rating/share of 48.1/71, the highest-rated Super Bowl in the metered markets in history (2/6/11; 47.9/71; FOX; Green Bay-Pittsburgh).

 

This year’s 48.1/71 is up +1% from last year’s 47.8/71 (N.Y. Giants-New England) in the metered markets. Rating excludes from 8:45-9:15 PM, ET during power outage.

 

The Super Bowl XLVII rating/share peaked at 52.9/75 from 10:30-10:45 PM, ET. Following is a breakdown of the ratings by half-hours.

 

(All times ET)

 

6:30-7:00 – 42.6/67 8:00-8:30 – 48.2/71 9:15-9:30 – 47.9/68

7:00-7:30 – 46.3/71 8:30-8:45 – 48.3/71 9:30-10:00 – 49.6/70

7:30-8:00 – 47.9/72 8:45-9:15 – 46.5/68 10:00-10:30 – 51.3/73

10:30-10:45 – 52.9/75

 

Top 10 Rated in the Metered Markets

 

 

1. Baltimore 59.6/83

2. New Orleans 57.1/77

3. Washington, DC 56.9/80

4. Norfolk 55.8/76

5. Dayton 54.6/72

6. Columbus, OH 54.3/73

7. Indianapolis 54.2/76

8. Richmond-Petersburg 53.7/74

9. Milwaukee 53.4/73

10. Jacksonville 53.3/70

 

 
  • battye

    Why should the power outage portion be excluded? That gives a false impression of the actual rating surely.

  • JR35

    Why are there select 15-minute-interval numbers, because of the outage? may as well have put them all like that- final numbers probably will, I imagine.

  • Max Vrany

    @battye, because it’s PR. They’ll say anything that’s the truth. If last night’s Super Bowl was the highest rated ever if you exclude the outage, they won’t hesitate to exclude it.

  • Liz

    Do you have ratings for other programs during the blackout? (i.e. the Puppy Bowl on Animal Planet)

  • a p garcia

    The game was super,but I can’t say that about the commercials. It seems like the quality went down from previous years. Elementary came on tooo late for me even to attempt to watch it.b If I were incharge at of the time the super bowl starts, I would choose an earlier time.

  • jen

    How pathetic is it that SF couldn’t crack the top 10 markets?

  • John K.

    @jen Why is that pathetic? Because a community doesn’t watch football, they are pathetic? Get off your high horse.

  • psychic

    Holy ratings.

  • Niobe

    Many San Franciscan football fans went out to watch the game in bars, or at friends’ houses out of the city, where there’s room to actually have a party and a yard to grill in. How pathetic is it that all those people sat at home watching the game in other cities?

  • Jay

    @Niobe

    It’s pathetic to watch the game at your own home?

  • tjw

    “Rating excludes from 8:45-9:15 PM, ET during power outage.”

    Well that’s awfully convenient. 8:45-9:15 wasn’t even that bad, ratings wise. It just wouldn’t have been a “record” if they had included them.

  • Edward

    Now that the ACTUAL Overnight ratings are out, this game came nowhere close to being the most watched.

    Hmmm, will CBS issue a retraction, lol?

  • JR35

    Whee are those ratings, Edward?

  • romo

    It looks like if blackout counted it wouldve tied record of 47.9.

  • DW

    LOOK AT THAT RATING!!!!!THIS SHOULD BE ON 52 WEEKS A YEAR!!!!. WHATS AMC THINKING?. THEY NEED TO RENEW THIS RIGHT NOW. sorry , i’m just getting ready for reading next weeks walking dead comments. :)

  • Stefan

    CBS – Super Bowl XVLII
    7:00 – Viewers: 108.55 million, A18-49: 38.5/77
    7:30 – Viewers: 110.50 million, A18-49: 39.4/76
    8:00 – Viewers: 100.27 million, A18-49: 36.4/71
    8:30 – Viewers: 95.43 million, A18-49: 35.4/67
    9:00 – Viewers: 93.28 million, A18-49: 34.5/65
    9:30 – Viewers: 93.22 million, A18-49: 35.2/66
    10:00 – Viewers: 89.25 million, A18-49: 34.0/66
    10:30 – Viewers: 77.03 million, A18-49: 29.7/62

  • Daw Johnson

    @Edward….the “actual overnight” ratings to which you’re referring are the fast nationals.

    As you know (from reading this site if nothing else), those are timeslot ratings that do not account for the live broadcast on the west coast. They include what aired from 7-11PM Pacific time, which was largely not the game.

  • Daw Johnson

    Once again, Fast Nationals = irrelevant for a live broadcast like this one.

  • Michael

    @Niobe

    Did the SF fans really stay out at the bars while their team trailed 28-6? Especially when the game was being delayed for an indefinite amount of time? Fans in other markets might just turn off the game, since they needed to work on Monday morning.

  • s0303

    @niobe…i’d rather watch the game with friends at my house than watch the game with a bunch of strangers at a bar…

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