CBS's Coverage of 'Super Bowl XLVII' Scores Highest Rating in History in Metered Markets

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February 4th, 2013

via press release:

CBS SPORTS’ COVERAGE OF Super Bowl XLVII SCORES HIGHEST RATING IN HISTORY

Baltimore’s Win Over San Francisco Earns Overnight Rating/Share of 48.1/71 in Metered Markets

 

CBS Sports’ coverage of Super Bowl XLVII featuring the BALTIMORE RAVENS’ 34-31 win over the SAN FRANCISCO 49ers on Sunday, Feb. 3 (6:30-8:45 PM and 9:15-10:45 PM, ET), earned an average overnight household rating/share of 48.1/71, the highest-rated Super Bowl in the metered markets in history (2/6/11; 47.9/71; FOX; Green Bay-Pittsburgh).

 

This year’s 48.1/71 is up +1% from last year’s 47.8/71 (N.Y. Giants-New England) in the metered markets. Rating excludes from 8:45-9:15 PM, ET during power outage.

 

The Super Bowl XLVII rating/share peaked at 52.9/75 from 10:30-10:45 PM, ET. Following is a breakdown of the ratings by half-hours.

 

(All times ET)

 

6:30-7:00 – 42.6/67 8:00-8:30 – 48.2/71 9:15-9:30 – 47.9/68

7:00-7:30 – 46.3/71 8:30-8:45 – 48.3/71 9:30-10:00 – 49.6/70

7:30-8:00 – 47.9/72 8:45-9:15 – 46.5/68 10:00-10:30 – 51.3/73

10:30-10:45 – 52.9/75

 

Top 10 Rated in the Metered Markets

 

 

1. Baltimore 59.6/83

2. New Orleans 57.1/77

3. Washington, DC 56.9/80

4. Norfolk 55.8/76

5. Dayton 54.6/72

6. Columbus, OH 54.3/73

7. Indianapolis 54.2/76

8. Richmond-Petersburg 53.7/74

9. Milwaukee 53.4/73

10. Jacksonville 53.3/70

 

 
  • birdaz

    SF is more cosmopolitian and thus people have a wider range of interests than football. Looking at the Top 10 markets, they are mostly middle-size markets in the midwest/central eastern coast which are generally huge football markets and lack the sophistication of larger cities.

  • Michael

    @birdaz,

    You seem to be suggesting that the 49ers should move to another market? I know that there are a lot of cities that would love to take them off of your hands.

  • johnny

    correct me if i am wrong, but doesn’t the whole bay area grt included in the local market rating? (sf-sj-oak). could help explain why it didn’t crack the top 10 if the rest of the bay is included

  • Overdamoon

    Why is San Fran not in the Top 10 list? Was it because the west coast numbers aren’t tallied yet?

    Our 49ers played an awful first half. Part of me died a little but we’ll be back next year.

  • kbmv

    The Bay area is horrible when it comes to supporting teams. Only reason the 9ers get any support at all is because they are really good right now. Look at Oakland. No support. California is not good for sports other than maybe the Lakers.

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