Live+7 DVR Ratings: ‘Modern Family’ Again Leads Adults 18-49 Ratings & Viewership Gains; ‘Private Practice’ Earns Biggest Percentage Increase in Week 17

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the seventeenth week of the 2012-2013 season (January 14-20), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 92% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding  4.511 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-01/16 ABC 4.3 6.4 2.1 49%
GREY’S ANATOMY-01/17 ABC 3.0 4.6 1.6 53%
NEW GIRL-01/15 FOX 1.9 3.3 1.4 74%
ONCE UPON A TIME-01/20 ABC 2.4 3.7 1.3 54%
CRIMINAL MINDS-01/16 CBS 2.9 4.2 1.3 45%
2 BROKE GIRLS-01/14 CBS 4.1 5.3 1.2 29%
CSI-01/16 CBS 2.3 3.5 1.2 52%
SCANDAL-01/17 ABC 2.6 3.7 1.1 42%
NASHVILLE-01/16 ABC 2.2 3.3 1.1 50%
CASTLE-01/14 ABC 1.9 3.0 1.1 58%
PRIVATE PRACTICE-01/15 ABC 1.2 2.3 1.1 92%
HOW I MET YOUR MOTHER-01/14 CBS 3.9 5.0 1.1 28%
OFFICE-01/17 NBC 2.1 3.2 1.1 52%
REVENGE-01/20 ABC 1.7 2.7 1.0 59%
NCIS-01/15 CBS 3.9 4.9 1.0 26%
HAWAII FIVE-0-01/14 CBS 2.4 3.4 1.0 42%
AMERICAN IDOL-THURSDAY-01/17 FOX 5.6 6.6 1.0 18%
MIKE & MOLLY-01/14 CBS 3.5 4.4 0.9 26%
AMERICAN IDOL-WEDNESDAY-01/16 FOX 6.0 6.9 0.9 15%
BONES-01/14 FOX 2.1 3.0 0.9 43%
PARENTHOOD-01/15 NBC 1.9 2.8 0.9 47%
MIDDLE, THE-01/16 ABC 2.3 3.0 0.7 30%
LAST MAN STANDING-01/18 ABC 1.3 2.0 0.7 54%
NCIS: LOS ANGELES-01/15 CBS 2.7 3.4 0.7 26%
PARKS AND RECREATION-01/17 NBC 1.9 2.6 0.7 37%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
PRIVATE PRACTICE-01/15 ABC 1.2 2.3 1.1 92%
NEW GIRL-01/15 FOX 1.9 3.3 1.4 74%
REVENGE-01/20 ABC 1.7 2.7 1.0 59%
CASTLE-01/14 ABC 1.9 3.0 1.1 58%
ONCE UPON A TIME-01/20 ABC 2.4 3.7 1.3 54%
LAST MAN STANDING-01/18 ABC 1.3 2.0 0.7 54%
30 ROCK-01/17 NBC 1.3 2.0 0.7 54%
GREY’S ANATOMY-01/17 ABC 3.0 4.6 1.6 53%
OFFICE-01/17 NBC 2.1 3.2 1.1 52%
CSI-01/16 CBS 2.3 3.5 1.2 52%
1600 PENN-01/17 NBC 1.2 1.8 0.6 50%
FRINGE-01/18 FOX 1.0 1.5 0.5 50%
HART OF DIXIE-01/15 CW 0.6 0.9 0.3 50%
NASHVILLE-01/16 ABC 2.2 3.3 1.1 50%
NIKITA-01/18 CW 0.4 0.6 0.2 50%
MODERN FAMILY-01/16 ABC 4.3 6.4 2.1 49%
PARENTHOOD-01/15 NBC 1.9 2.8 0.9 47%
ARROW-01/16 CW 1.1 1.6 0.5 45%
CRIMINAL MINDS-01/16 CBS 2.9 4.2 1.3 45%
SUPERNATURAL-01/16 CW 0.9 1.3 0.4 44%
BONES-01/14 FOX 2.1 3.0 0.9 43%
VAMPIRE DIARIES-01/17 CW 1.4 2.0 0.6 43%
SCANDAL-01/17 ABC 2.6 3.7 1.1 42%
HAWAII FIVE-0-01/14 CBS 2.4 3.4 1.0 42%
MALIBU COUNTRY-01/18 ABC 1.2 1.7 0.5 42%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-01/16 ABC 11001 15512 4511 41%
CASTLE-01/14 ABC 9144 12945 3801 42%
HAWAII FIVE-0-01/14 CBS 9592 13191 3599 38%
CSI-01/16 CBS 11140 14501 3361 30%
CRIMINAL MINDS-01/16 CBS 12642 15958 3316 26%
GREY’S ANATOMY-01/17 ABC 8796 12043 3247 37%
NCIS-01/15 CBS 22861 26078 3217 14%
ONCE UPON A TIME-01/20 ABC 7682 10715 3033 39%
BLUE BLOODS-01/18 CBS 11645 14573 2928 25%
NCIS: LOS ANGELES-01/15 CBS 17635 20476 2841 16%
REVENGE-01/20 ABC 5748 8385 2637 46%
NASHVILLE-01/16 ABC 6539 9172 2633 40%
AMERICAN IDOL-THURSDAY-01/17 FOX 16277 18794 2517 15%
SCANDAL-01/17 ABC 7930 10417 2487 31%
PRIVATE PRACTICE-01/15 ABC 4104 6587 2483 61%
AMERICAN IDOL-WEDNESDAY-01/16 FOX 17931 20328 2397 13%
2 BROKE GIRLS-01/14 CBS 12447 14776 2329 19%
BONES-01/14 FOX 8039 10350 2311 29%
VEGAS-01/15 CBS 11269 13571 2302 20%
PARENTHOOD-01/15 NBC 4963 7202 2239 45%
NEW GIRL-01/15 FOX 3646 5861 2215 61%
MIKE & MOLLY-01/14 CBS 11457 13644 2187 19%
CSI: NY-01/18 CBS 10676 12748 2072 19%
OFFICE-01/17 NBC 4148 6026 1878 45%
HOW I MET YOUR MOTHER-01/14 CBS 10506 12369 1863 18%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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