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Live+7 DVR Ratings: 'Modern Family' Again Leads Adults 18-49 Ratings & Viewership Gains; 'Private Practice' Earns Biggest Percentage Increase in Week 17

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February 4th, 2013

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the seventeenth week of the 2012-2013 season (January 14-20), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Private Practice topped the % adults 18-49 ratings increase from DVR viewing, adding 92% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding  4.511 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-01/16 ABC 4.3 6.4 2.1 49%
GREY'S ANATOMY-01/17 ABC 3.0 4.6 1.6 53%
New Girl-01/15 FOX 1.9 3.3 1.4 74%
Once Upon A Time-01/20 ABC 2.4 3.7 1.3 54%
Criminal Minds-01/16 CBS 2.9 4.2 1.3 45%
2 Broke Girls-01/14 CBS 4.1 5.3 1.2 29%
CSI-01/16 CBS 2.3 3.5 1.2 52%
SCANDAL-01/17 ABC 2.6 3.7 1.1 42%
Nashville-01/16 ABC 2.2 3.3 1.1 50%
Castle-01/14 ABC 1.9 3.0 1.1 58%
Private Practice-01/15 ABC 1.2 2.3 1.1 92%
How I Met Your Mother-01/14 CBS 3.9 5.0 1.1 28%
OFFICE-01/17 NBC 2.1 3.2 1.1 52%
REVENGE-01/20 ABC 1.7 2.7 1.0 59%
NCIS-01/15 CBS 3.9 4.9 1.0 26%
Hawaii Five-0-01/14 CBS 2.4 3.4 1.0 42%
American Idol-THURSDAY-01/17 FOX 5.6 6.6 1.0 18%
MIKE & MOLLY-01/14 CBS 3.5 4.4 0.9 26%
American Idol-WEDNESDAY-01/16 FOX 6.0 6.9 0.9 15%
BONES-01/14 FOX 2.1 3.0 0.9 43%
PARENTHOOD-01/15 NBC 1.9 2.8 0.9 47%
MIDDLE, THE-01/16 ABC 2.3 3.0 0.7 30%
Last Man Standing-01/18 ABC 1.3 2.0 0.7 54%
NCIS: LOS ANGELES-01/15 CBS 2.7 3.4 0.7 26%
PARKS AND RECREATION-01/17 NBC 1.9 2.6 0.7 37%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Private Practice-01/15 ABC 1.2 2.3 1.1 92%
New Girl-01/15 FOX 1.9 3.3 1.4 74%
REVENGE-01/20 ABC 1.7 2.7 1.0 59%
Castle-01/14 ABC 1.9 3.0 1.1 58%
Once Upon A Time-01/20 ABC 2.4 3.7 1.3 54%
Last Man Standing-01/18 ABC 1.3 2.0 0.7 54%
30 ROCK-01/17 NBC 1.3 2.0 0.7 54%
GREY'S ANATOMY-01/17 ABC 3.0 4.6 1.6 53%
OFFICE-01/17 NBC 2.1 3.2 1.1 52%
CSI-01/16 CBS 2.3 3.5 1.2 52%
1600 Penn-01/17 NBC 1.2 1.8 0.6 50%
Fringe-01/18 FOX 1.0 1.5 0.5 50%
Hart Of Dixie-01/15 CW 0.6 0.9 0.3 50%
Nashville-01/16 ABC 2.2 3.3 1.1 50%
Nikita-01/18 CW 0.4 0.6 0.2 50%
Modern Family-01/16 ABC 4.3 6.4 2.1 49%
PARENTHOOD-01/15 NBC 1.9 2.8 0.9 47%
Arrow-01/16 CW 1.1 1.6 0.5 45%
Criminal Minds-01/16 CBS 2.9 4.2 1.3 45%
Supernatural-01/16 CW 0.9 1.3 0.4 44%
BONES-01/14 FOX 2.1 3.0 0.9 43%
Vampire Diaries-01/17 CW 1.4 2.0 0.6 43%
SCANDAL-01/17 ABC 2.6 3.7 1.1 42%
Hawaii Five-0-01/14 CBS 2.4 3.4 1.0 42%
Malibu Country-01/18 ABC 1.2 1.7 0.5 42%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-01/16 ABC 11001 15512 4511 41%
Castle-01/14 ABC 9144 12945 3801 42%
Hawaii Five-0-01/14 CBS 9592 13191 3599 38%
CSI-01/16 CBS 11140 14501 3361 30%
Criminal Minds-01/16 CBS 12642 15958 3316 26%
GREY'S ANATOMY-01/17 ABC 8796 12043 3247 37%
NCIS-01/15 CBS 22861 26078 3217 14%
Once Upon A Time-01/20 ABC 7682 10715 3033 39%
Blue Bloods-01/18 CBS 11645 14573 2928 25%
NCIS: LOS ANGELES-01/15 CBS 17635 20476 2841 16%
REVENGE-01/20 ABC 5748 8385 2637 46%
Nashville-01/16 ABC 6539 9172 2633 40%
American Idol-THURSDAY-01/17 FOX 16277 18794 2517 15%
SCANDAL-01/17 ABC 7930 10417 2487 31%
Private Practice-01/15 ABC 4104 6587 2483 61%
American Idol-WEDNESDAY-01/16 FOX 17931 20328 2397 13%
2 Broke Girls-01/14 CBS 12447 14776 2329 19%
BONES-01/14 FOX 8039 10350 2311 29%
VEGAS-01/15 CBS 11269 13571 2302 20%
PARENTHOOD-01/15 NBC 4963 7202 2239 45%
New Girl-01/15 FOX 3646 5861 2215 61%
MIKE & MOLLY-01/14 CBS 11457 13644 2187 19%
CSI: NY-01/18 CBS 10676 12748 2072 19%
OFFICE-01/17 NBC 4148 6026 1878 45%
How I Met Your Mother-01/14 CBS 10506 12369 1863 18%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Sarah

    What about the 2nd Bones?

  • ZmaX

    Did I miss the Live+7 DVR Ratings for week 16? I don’t remember seeing it :/

  • http://tvbythenumbers.com Robert Seidman
  • http://tvbythenumbers.com Robert Seidman

    @Sarah, my guess is we didn’t see it from our regular source because it was marked “special”.

  • Beth

    @Bill or Robert

    Do you have the numbers for the second Bones that aired that week?

  • Sarah

    @Robert

    Oh, okay. Thanks. :)

  • Raykov

    I expected much bigger numbers for Once Upon a Time and Revenge…

  • Win

    ahhh..HoD…I like what I see…

  • Oliver

    No Go On or New Normal. Not only is nobody watching them, nobody is DVRing them either.

  • eridapo

    Whenever people say that X day at 10PM is the toughest, I always look at Monday and the DVR results for those shows.

    Castle and H50 are always near the top of these lists, and when Revolution was airing all 3 shows consistently gained over 3+ million viewers and a 1+ in the demo. In fact all of them almost always placed in the top 10 for the most dvr shows for the week…

  • Nerdbot

    I agree with Raykov. Those are still good numbers, but I thought they’d be much higher considering the circumstances :(

  • Barr

    @Oliver “No Go On or New Normal. Not only is nobody watching them, nobody is DVRing them either”

    Do you know this is Top 25, right? Every week Go On and TNN have DVR numbers, they’re just not published here. Some times they are, when they make the Top 25. But that doesn’t mean anything at all.

  • Jane

    The CW lies that Mondays are their most DVR’ed night but last season, we rarely saw Gossip Girl or 90210 growing by 0.5/0.6 in 7 days. But I guess PR-wise it makes sense to tout their % growth since 100% sounds amazing even if it only amounts to a 0.3 rating.

  • ZmaX

    Not amazing for Revenge, I was hoping that it would stay in the 3s, but it is nice to see the Post Airdate Increase is pretty solid.

    It got a 1.1 increase for weeks 15 & 16 and a 1.0 increase for week 17.

    Hopefully we’ll see a substantial improvement in the Live numbers next Sunday.

  • Bri

    Good numbers for Criminal Minds, their highest in viewers for this season but not in the 18-49.

  • Judy912

    Thrilled that ‘Castle’ did so well in the DVR viewing. Now if only they could do better during their live broadcast, that would be the icing on the cake. Gosh I love this series.

  • Ram510

    Great for Scandal!!! Soon it’ll be over a 4.0 with DVR numbers

    Ouch for OUAT. I guess a lot of people really have just given up in te show. Same for Revenge, but Revenge hasn’t been very good at all this season.

  • Oliver

    @Barr

    I wasn’t being literal when I wrote “no-one”.

  • rob60990

    No Happy Endings on the list. :D

  • Dorothy

    Ram510 ouch for OUAT for the 18-49 demo they were 5th with an increase of 54% And Recenge was 3 rd with an increase of 59% whuch makes them the 3rd highes. How is that bad?

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