Post-Super Bowl 'Elementary' delivers 20.8 Million Viewers. 7.8 Rating in Adults 18-49

Categories: 1-Featured,Network TV Press Releases

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February 4th, 2013

via press release:

POST-Super Bowl BROADCAST OF "Elementary" SCORES WITH 20.8 MILLION VIEWERS, 7.8 rating IN A18-49 AND 8.3 RATING IN A25-54

"Elementary" Ranks as Television's Highest-Rated Entertainment Broadcast of the Year in A18-49, A25-54 and A18-34

Despite the latest start time ever for a post-Super Bowl broadcast, the freshman drama Elementary delivered 20.8 million viewers, 7.8 rating in adults 18-49, 8.3 in adults 25-54 and 7.4 in adults 18-34, according to Nielsen time period adjusted live plus same day fast nationals for Sunday, Feb. 3.

 

This represents the highest-rated entertainment broadcast of the year in television among adults 18-49, adults 25-54 (tie, "The Big Bang Theory") and adults 18-34.

 

Elementary Super Bowl (S) from 11:11 PM-12:11 AM delivered an 11.6/23 with an average of 20.80m viewers, 8.3 in adults 25-54, 7.8 in adults 18-49 and 7.4 in adults 18-34, all series highs. Elementary delivered +3.45 million viewers more than "Alias" in 2003 (11:01 PM start time), the only other post-Super Bowl program to air completely out of primetime. ELEMENTARY also topped "Alias" in adults 18-34 (7.4 vs. 7.2)

 

Showcasing the freshman drama to new viewers in the post-Super Bowl timeslot, ELEMENTARY delivered +61% increase over its season average in viewers (vs. 12.88m, +7.92 million viewers), +160% in adults 18-49 (from 3.0/09), +102% in adults 25-54 (4.1/10) and +335% in adults 18-34 (from 1.7/06)

 
  • Sam

    Are the 18-49 ratings out for the Craig ferguson special?

  • Phill

    what a flopppp!!! should of been 2 broke girls! the promos for 2bg were far more fun than the elementary ones.

  • halloween

    flop

  • Keyser

    I’m a huge Elementary fan and I debated about staying up to see it as the blackout at the game extended the time and then the post game crap pushed Elementary back quite a bit so the ratings were fine.

    It was a decent episode as well though I feel if it had a Moriarty thread in it or some tie to him, it would have done better had they advertised that fact. The advertisements for the show after the Super Bowl were minimal from what I saw. The show itself though is getting even better.

  • Sarah

    Is the half hour # available?

  • CrimTV

    @Phill

    2 Broke Girls earns 10-12 million viewers a week with a high 3 to low 4 rating, it’s already successful, America’s 4th highest rated comedy or whatever. Elementary was getting mid 2′s and 10 million viewers, it needed exposure and it’s viewers doubles and it’s 18-49 has multiplied by 3. Hopefully lots will stay around for Thursday. I love 2BG, but it’s already successful, same with TBBT and POI

  • BigBrotherFan

    That’s pathetic. I can’t believe CBS made this idiot decision. I think most of their prgraming is boring as heck (most, not all) but they typically make SAFE and SMART decisions…WHAT HAPPEND? WHAT A BUST!

    This isn’t going to help this stinker much or at all. Sure….OKAY OKAY it may manage above a 3.0 this week (which still kinda sucks for it) but give it 2 more episodes and it’s back in the 2.2 range. CBS really missed it here..heck, they would of been smarter wasting it on SURVIVOR at this point.

    I guess it’s got life support till season 2 episode 13 cuase CBS won’t go through the embarassment of canceling it this season.

  • CrimTV

    @BigBrotherFan

    Elementary is hardly on life-support, do you really think CBS would have chosen it if they believed it wasn’t successful for them

  • matt

    Alias is still the biggest post SB failure

  • ABCDEF

    @CrimTV

    Putting a middling show like Elementary in a timeslot like this is a suicide. There won’t be a sudden turnaround in a megahit show.

    This slot is either for launch a new show or to make an already successful show into a bigger hit. Middling shows are going to flop like this. And, yes, Elementary flopped. Luckily it has the ‘blackout’ excuse, at least until its Thursday numbers when it will be back to normal and ‘the boost’ will be gone.

  • matt

    Very good numbers considering a huge amount of casual viewers likely turned the SB off after the power outage. A lot of elementary haters

  • Dan S

    A few seasons back CBS premiered Undercover Boss after the SB. They should have done the same for The Job that starts this Friday. This will not likely pay any dividends for Elementary & continue to come in 2nd to Scandal on Thur.

  • CrimTV

    @ABCDEF

    How is putting a show that was scoring 2.3′s and 10 million viewers into the post-SuperBowl slot in which it scored a 7.8 with 20.8 million viewers, suicide? It’s creating exposure!

  • Conor

    A lot of people seem to be forgetting that this year’s SB finished a lot later than usual because of the power outage. So a 7.8 outside prime time is pretty damn good.

    And it’s not the final numbers either…

  • matt

    No, Elementary did not flop. So many idiots, so little time

  • Oliver

    @Keyser

    CBS aired several Elementary promos during the game itself. It wasn’t as heavily promoted as The Voice or Smash (MONDAY AFTER THE SUPER BOWL ON NBC) but they still advertised it.

  • matt

    Sorry, but The Job is a glorified job interview. That would have been a disaster to give it the spot

  • The Original J

    @Robert Seidman

    Yes, but shouldn’t the Gunsmoke role be invoked in the Alias/Elementary comparisons?

  • CrimTV

    Okay, a 2.3 18-49 translates into around 2.8 million viewers, so an increase from 2.8 to around 10 million in 18-49 is a huge achievement in itself, I give up now but stop bashing Elementary just because your show wasn’t picked as the post-Bowl show

  • BigBrotherFan

    @Oliver

    LMAO! I remember when NBC did that with their over-dramatic ads for SMASH. that was funny! “MONDAYS AFTER THE SUPER BOWL” and it’s like whats your point…?

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