Post-Super Bowl 'Elementary' delivers 20.8 Million Viewers. 7.8 Rating in Adults 18-49

Categories: 1-Featured,Network TV Press Releases

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February 4th, 2013

via press release:

POST-Super Bowl BROADCAST OF "Elementary" SCORES WITH 20.8 MILLION VIEWERS, 7.8 rating IN A18-49 AND 8.3 RATING IN A25-54

"Elementary" Ranks as Television's Highest-Rated Entertainment Broadcast of the Year in A18-49, A25-54 and A18-34

Despite the latest start time ever for a post-Super Bowl broadcast, the freshman drama Elementary delivered 20.8 million viewers, 7.8 rating in adults 18-49, 8.3 in adults 25-54 and 7.4 in adults 18-34, according to Nielsen time period adjusted live plus same day fast nationals for Sunday, Feb. 3.

 

This represents the highest-rated entertainment broadcast of the year in television among adults 18-49, adults 25-54 (tie, "The Big Bang Theory") and adults 18-34.

 

Elementary Super Bowl (S) from 11:11 PM-12:11 AM delivered an 11.6/23 with an average of 20.80m viewers, 8.3 in adults 25-54, 7.8 in adults 18-49 and 7.4 in adults 18-34, all series highs. Elementary delivered +3.45 million viewers more than "Alias" in 2003 (11:01 PM start time), the only other post-Super Bowl program to air completely out of primetime. ELEMENTARY also topped "Alias" in adults 18-34 (7.4 vs. 7.2)

 

Showcasing the freshman drama to new viewers in the post-Super Bowl timeslot, ELEMENTARY delivered +61% increase over its season average in viewers (vs. 12.88m, +7.92 million viewers), +160% in adults 18-49 (from 3.0/09), +102% in adults 25-54 (4.1/10) and +335% in adults 18-34 (from 1.7/06)

 
  • Sarah

    “@matt – Alias is still the biggest post SB failure”

    Incorrect!

    Per Robert Seidman : Alias got an 8.2 A18-49 rating according to the Nielsen data I’m looking at. But 8.3 or 8.2, still > 7.8.

  • BigBrotherFan

    @CrimTV

    I enjoy your posts and agree with you most of the time, but you are fighting a losing battle here, my friend.

  • Petar Ivanov

    @No, Elementary did not flop. So many idiots, so little time

    Really??? LisaNeedsBraces said this:

    Elementary broke some records, but not the kind CBS will be trumpeting:

    4rd lowest rated leadout program of all time in overall viewers.

    Lowest rated leadout in overall viewers since 2003 (Alias).

    Lowest rated leadout of all time in the A18-49 demo.

    Worst retention of all time in both A18-49 (16%) and overall viewers (18%).

    Spot says it’s also the oldest skewing leadout program ever but I don’t know how he calculated that.

    ps The game was 3rd most watched game in history. SO no excuses.

  • Josh

    The viewership of the post-SB show has a very strong correlation mathematically with the start time (75% r-squared value). For every minute later, expected viewership goes down ~320k. Here are the last 11 post-SB shows adjusted for start time.

    Year Program Start Actual Time Adj
    2004 Survivor All-Star 10:52 PM 33.54 37.25
    2006 Grey’s Anatomy 10:27 PM 37.88 33.59
    2012 The Voice 10:19 PM 37.61 30.76
    2013 Elementary 11:11 PM 20.80 30.59
    2010 Undercover Boss 10:13 PM 38.65 29.89
    2008 House 10:38 PM 29.05 28.28
    2011 Glee 10:39 PM 26.80 26.35
    2005 Simpsons 10:44 PM 23.07 24.23
    2003 Alias 11:01 PM 17.36 23.95
    2009 The Office 10:40 PM 22.91 22.78
    2007 Criminal Minds 10:26 PM 26.31 21.71

  • http://tvbythenumbers.com Robert Seidman

    @TheOriginalJ: I’m indifferent to the breaking of the Gunsmoke rule in this case. Unlike almost all shows on broadcast networks over the years, the Super Bowl does not have historical 30+ year viewership declines and the Super Bowl that led-in to Alias 10 years ago averaged fewer viewers than last night.

  • matt

    Alias didn’t have a SB with a power outage and 11:15 start, it was still a bigger failure. Throw all the “18-49″ ratings you like

  • SJ

    It is a great rating considering the late start time. And it still beat Alias in total viewers. I’m calling it a success.

    However, the episode they (the producers) chose to showcase was really dull. It might have been the worst episode they’ve done so far. The show itself has basically devolved into a standard, by-the-numbers procedural, but they had something going with the Moriarty story. Why that wasn’t even mentioned in this episode is beyond me.

  • Fed

    Survivor wins again. What a surprise :)

  • matt

    Seriously, stop trying to show how “Elementary was a flop”. Given the circumstances, it still did really well. CBS should have cut down on the post game to give it an 11pm start

  • The Cool Max

    Why does West Coast never get any love in these press releases?? Seriously, it started on the West at 8:11, PRIME TIME!!!

  • rob60990

    I never expected Elementary to do great after the SB however, those complaining CBS should have aired something else at this point is ridiculous. About any show that started past 11 would do poorly. Who the hell is going to stay up until midnight?

  • ABCDEF

    @CrimTV

    Elementary should have created ‘exposure’ in a timeslot after AFC, for example. SB slot should be opportunity for bigger shows, not middling ones.

    Elementary is only solid 10pm show, nothing more. CBS should have capitalized on both 2 Broke Girls or Person of Interest as their biggest hits in the new decade, but they missed two BIG opportunites.

  • Sam

    Very, very good rating considering the huge time delay.

  • David Howell

    There’s absolutely no planning for a post-11pm start time. Even if CBS had scheduled a comedy, realistically they’d have put two in and the second would have been crushed (CBS didn’t have the option of launching a new comedy in the second half of the post-game hour, as FOX did launching American Dad out of a post-game Simpsons).

    The CBS winning formula all century long has been building procedural franchises that turn into syndication monsters. Elementary is just their latest effort in that direction, and the logical recipient of a sampling boost. Thanks to the power outage, it got less of one than could reasonably be expected.

    Wait for the Thursday night ratings. That’ll tell the real story.

  • CrimTV

    @rob60990

    FINALLY! Thank you someone gets it

  • lakersupbyten

    Congrats to elementary!!! Fantastic!!!!!

  • Petar Ivanov

    @matt

    elemetary is with worst retention of ALL TIME in both A18-49 (16%) and overall viewers (18%). And super bowl not only is not declining but is hitting RECORD RATINGS. Last year on NBC BEST rating ever. THis tear 3rd most watched game. The voice was with 18.0 demo. I repeat 18.0.
    Elementary is also lowest rated leadout of all time in the A18-49 demo.

    ps I think CBS will look like idiots so won’t cancel post super bowl show. THIS season.

  • KarenM

    The problem with Elementary’s the whole “been there done that” thing. Sherlock Holmes has been done too death and much better. Making Watson a woman isn’t original enough.

  • The End

    Glee did poorly too when Fox had it after the Superbowl, like no extra Nielsen viewers bothered watching the following episode.

    From Season 2

    Episode 10: 11.07 million
    Episode 11: 26.80 million (Superbowl)
    Episode 12: 11.58 million (Two days after Superbowl)

    And so forth, the show didn’t get any extra Nielsen viewers really. Granted the initial Superbowl numbers were good, but no one stuck around for more Glee, which had to suck for Fox.

  • ABCDEF

    Here are the numbers for the premiere episode Go On (aired 11:06-11:30, out of primetime) and compare it with Elementary.

    XXX Olympics 9.4 29.09
    Go On 5.6 16.1

    So, you still say Elementary didn’t flop?

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