via press release:
POST-Super Bowl BROADCAST OF "ELEMENTARY" SCORES WITH 20.8 MILLION VIEWERS, 7.8 rating IN A18-49 AND 8.3 RATING IN A25-54
"Elementary" Ranks as Television's Highest-Rated Entertainment Broadcast of the Year in A18-49, A25-54 and A18-34
Despite the latest start time ever for a post-Super Bowl broadcast, the freshman drama ELEMENTARY delivered 20.8 million viewers, 7.8 rating in adults 18-49, 8.3 in adults 25-54 and 7.4 in adults 18-34, according to Nielsen time period adjusted live plus same day fast nationals for Sunday, Feb. 3.
This represents the highest-rated entertainment broadcast of the year in television among adults 18-49, adults 25-54 (tie, "The Big Bang Theory") and adults 18-34.
ELEMENTARY Super Bowl (S) from 11:11 PM-12:11 AM delivered an 11.6/23 with an average of 20.80m viewers, 8.3 in adults 25-54, 7.8 in adults 18-49 and 7.4 in adults 18-34, all series highs. ELEMENTARY delivered +3.45 million viewers more than "Alias" in 2003 (11:01 PM start time), the only other post-Super Bowl program to air completely out of primetime. ELEMENTARY also topped "Alias" in adults 18-34 (7.4 vs. 7.2)
Showcasing the freshman drama to new viewers in the post-Super Bowl timeslot, ELEMENTARY delivered +61% increase over its season average in viewers (vs. 12.88m, +7.92 million viewers), +160% in adults 18-49 (from 3.0/09), +102% in adults 25-54 (4.1/10) and +335% in adults 18-34 (from 1.7/06)
I haven’t read comments on this site in a while (they got so bad and unreadable its pathetic) but this “monday morning quarterbacking” of what show would have done better etc., is FUNNY. CBS is a machine – the put on what they thought needed the boost. And pretty much assumed it would start by 10:30 or so. I’m sure CBS pooped their pants with the blackout messing it all up.
Just because you SAY POI or 2BG would have gotten a way higher rating does not MEAN it would have come true. Everyone has their “favorite” show, but others still find it inspidly boring. And to have a mean bias against any show is silly. Don’t watch it, but accept that others enjoy it.
Why is everyone either for bashing the show or defending it…? Do any of you get revenue for it???
Elementary did okay, starting late definitely affected it but we don’t know how much or how little and we will NEVER know…all we can do is analyze the numbers.
While its numbers were in the shallow end of the pool for the post SB game it still did well and “may” give a boost to the show, but why don’t we do a pro and con argument to see how reletively well (or poorly) it did?
Pro: It started after primetime so its ratings were definitely affect
Con: It was on in primetime on the West, Mountain and Central timezones
oh wait, that’s all the pro’s and con’s that could of affected its ratings…so you be the judge, was its performance altered due to the length of the game?
IMO: Yes it was but minimally….we all knew it wouldn’t be a mega-showing as crime shows never do well after the game, just look at Criminal Minds…solid player for years but the SB didn’t do one thing for the show less giving it an extra episode.
@Matt – No I don’t!! I’ve never called Elementary a flop etc. I said in my first post that its numbers last night were fine! I’ve always said its a middling drama for CBS – not a flop and not a huge hit. Same as HFO (which I personally love) and most of the other ten pm shows this season.
@Petar
I KNOW he said retention. My point is that the reason H50 had better retention was because it started earlier.
@bluejays
Yeah you “whatever” me because you know I have a point. And for the record, I’m not a fan of Elementary. I just find it ridiculous that people are belittling its 20 million viewers at 11:11pm to past midnight. And I don’t comment every time on H50. I just reply on comments that sounds ridiculous, like your “H50 better retention” claim.
I know this is about Elementary, but I can’t stop thinking about next year game, which is on FOX: which is going to be the lead out show? New Girl or The Following? If The Following keeps strong and gets renewed, it would make a strong case for the spot, but putting New Girl there along with another comedy like Raising Hope might be the key to save their Tuesdays comedy block. Thoughts?
@Silvio
New Fan Bingo: it started at 11:15.
Like starting half an hour earlier would launch it to 15.6 or whatever. Nonsense, earlier start would gain it some 10% or 15%. Flopementary would be in 8s, still it would be 2nd worst lead-out ever (beating out only 11:10PM Alias). Flop. Counting in it’s CBS, epic flop.
So where did that 10-15% gain came from? Something that would make your claim correct? Ok.
About 21 million viewers and 7.8 in 18-49 is actually better than I expected. The show started way past 11:00 in the East Coast, hence people don’t normally watch broadcast dramas way past 10:30 in these day of age. Plus (cue Fan Bingo Excuse Card comments, I dont even watch the show), the Post-Super Bowl report/interview ran a bit too long, viewers were probably tuning out during that time.
Also I noticed that Alias started also around 11:00.
This Thursday episode ratings for Elementary will probably justify if the show actually attracted new audience. Well for now CBS is (and should be) happy with this ratings.
@Mon – last year when HFO was the number one ten pm drama on any net you said many times that it was ‘weak’ when clearly it was nothing of the sort.
Please don’t try and pretend you’re some sort of ‘rational’ commentator when it comes to HFO. Not that I could care less. If HFO got cancelled tomorrow it wouldn’t matter in the great scheme of things. It’s only a tv show. Same as CSI Miami, Elementary and any of the rest of them!
LMAO @ the ridiculous ‘FLOP’-py trolls who are hating on Elementary’s ratings. Is it standard for you to put your brains up your butts when you comment on this site?
Let’s all pat the pouty brats on their itty-bitty heads. XD
@bluejays
What? You must have mistaken me from someone else. I didn’t say that H50 “weak” per se. The only time I remember commenting about H50 last year was when I replied on some comments that said the Lori character was dragging the ratings down. But when she left, the ratings still went down. So that’s it.
Elemantary Yay! I hope this brings more viewers to Thursday when it airs regularly.
Well done Elementry – 20 million and 7.8 ratings for much delayed start !
I take back my comment on earlier polling thread and elsewhere, with so much against it time wise because of the electricity problems it still held onto decent audience.
No way to tell (just speculation) but I’m fairly sure even alternate showing or TBBT/2BG/H5O/PoI couldn’t have got a better audience at that time of night.
It must be sad for PoI fans that PoI will NEVER get this kind of numbers, bahahaha!
Oh sorry Mon. I thought you used to comment on HFO for the last two years after it replaced Miami and said over and over it was weak. I must have messed you up with someone else. Again. Apols.
Ok gays lets say it this way so Elementary fans to be happy.
Its not Elementary fault, its CBS fault. They made mistake so its their antirecords, not Elementary one. I think we all can agree on that topic and move on.
@bluejays
It’s ok. And that’s definitely not me you’re talking about because I’m not one of those bitter Miami fans.
Wait a minute…what’s with this thing that I see with PoI vs. Elementary fans? I happen to love both dearly. In fact, BOTH shows are the reason that Thursday night is my favorite TV night of the week. (That hasn’t happened in quite a long time for me, actually.) Regardless of what naysayers/haters/trolls like to say, I do enjoy the fact that both shows air back-to-back, and personally, I would like for it to stay that way next season.
@Mon. Don’t know who I must have gotten you confused with. Anyway, sorry that I tarred you with that brush
@Carrie
That is what i try to explain. Elementary fans think that people critic their show here and in all other tv sites. But most of the people critic CBS bad decision making not the show. Unfortunately elementary will stay in the history with this antirecords, not CBS executives. THEY(cbs executives) deserve the blame. Elementary is good 10 pm show.
It was not a flop, the show aired in other areas at 12am, it didn’t air in the hour it had to be, I thought it was going to get normal numbers, but it still managed 20.8 millions so that is excellent. I wasn’t even suppose to be up at that hour, I should be sleeping, but since I love and support the show I stayed up to watch it. It’s not even tv shows hour so yes it did great, deal with it.