Post-Super Bowl 'Elementary' delivers 20.8 Million Viewers. 7.8 Rating in Adults 18-49

Categories: 1-Featured,Network TV Press Releases

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February 4th, 2013

via press release:

POST-Super Bowl BROADCAST OF "Elementary" SCORES WITH 20.8 MILLION VIEWERS, 7.8 rating IN A18-49 AND 8.3 RATING IN A25-54

"Elementary" Ranks as Television's Highest-Rated Entertainment Broadcast of the Year in A18-49, A25-54 and A18-34

Despite the latest start time ever for a post-Super Bowl broadcast, the freshman drama Elementary delivered 20.8 million viewers, 7.8 rating in adults 18-49, 8.3 in adults 25-54 and 7.4 in adults 18-34, according to Nielsen time period adjusted live plus same day fast nationals for Sunday, Feb. 3.

 

This represents the highest-rated entertainment broadcast of the year in television among adults 18-49, adults 25-54 (tie, "The Big Bang Theory") and adults 18-34.

 

Elementary Super Bowl (S) from 11:11 PM-12:11 AM delivered an 11.6/23 with an average of 20.80m viewers, 8.3 in adults 25-54, 7.8 in adults 18-49 and 7.4 in adults 18-34, all series highs. Elementary delivered +3.45 million viewers more than "Alias" in 2003 (11:01 PM start time), the only other post-Super Bowl program to air completely out of primetime. ELEMENTARY also topped "Alias" in adults 18-34 (7.4 vs. 7.2)

 

Showcasing the freshman drama to new viewers in the post-Super Bowl timeslot, ELEMENTARY delivered +61% increase over its season average in viewers (vs. 12.88m, +7.92 million viewers), +160% in adults 18-49 (from 3.0/09), +102% in adults 25-54 (4.1/10) and +335% in adults 18-34 (from 1.7/06)

 
  • David Francis

    Who cares. You watch television. Anything you say does not change anything.

  • panda22

    Elementary did OK considering the circumstances, did CBS want/expect higher?…of course!
    The real question is how it will retain or if it gains new viewers from the exposure, which WAS the whole point of the post SB slot. IMO it’ll get a good bunp this Thursday but over the next two episodes settle into 2.5.

    CBS clearly support the show, want it to succeed….its an average ratings show as it is, its not a huge hit but not a failure. It skews old, even without the SB slot CBS would have renewed it.

    Now the question is will it make it to season 3/4?….if ratings stay at 2.2 I would say no. It would need to be 2.6 – 2.8

  • chezmoi

    The power cut managed to: make the game competitive; keep the viewing levels for the game high; make the following show start much later. CBS can be pleased they did not show one of their big shows (NCIS, BBT etc) after it.

    Those people in Europe who watched the game live will have had the game finish between 4 and 8am!

    I suppose the outage was therefore like overtime as the game was so close!

  • DaxJackson

    I think the numbers were good for when it aired. I don’t get why people argue here about who should have had the slot ’2BG would have been perfect here’ Who cares? Seriously? Why moan and argue about something that’s done and is over.

  • bsp

    CBS should be happy with these numbers, especially for an hour-long show that started after 11 p.m. Eastern time on a work/school night.

  • TL

    The fantasy schedules on this site are getting out of control. Too many people will jump at any opportunity to pretend that they know the first thing about television scheduling when they clearly don’t.

  • Cj morton

    Although I do think for starting post-11 this is pretty darn good, it does seem confusing why CBS, the biggest network on television, would air one of their lowerly- middle rated shows. Think of how huge this would have been if it aired a big bang theory, or an NCIS or something!!

  • mike

    I don’t even like the show but that’s still really good. For anyone saying that a half hour comedy would have worked better because of how late the game ended, I would assume those would be an hour long episode anyway.

  • Ray

    I think if Holmes reads this thread he’ll have to deduce it was populated mostly by early humans, before logic and reason.

    Look, I live in Labrador. Elementary didn’t start until 2:15 a.m. Around here everyone is in bed by 2, so you can’t really compare this with Alias or any other post-SB broadcast that started by 1 am. Viewership in Labrador is very high in percentage terms, and there are dozens of us, so this certainly skews the overall numbers.

    Also, nobody has mentioned the obvious. Baltimore won. If San Francisco had won the Elementary ratings would have been much higher because it is a a bigger market.

    Also, there was a blackout. Last time we had a power outage all the food spoiled. Who’s going to watch a crime drama when they’re worried about whether there will be enough food to eat for the next week?

    Also, Lucy Liu didn’t show either of her breasts. Janet Jackson did. Of course the ratings will be lower.

    Also, Holmes is British. It’s a soccer audience.

    Geez. Someone has to insist on elevating the level of discourse here.

  • Titian

    In future,i want put OUAT after Super Bowl!He will have great success like this series!I hope season 2 soon!Ciao!

  • MichaelChickless

    Does this airing in a “special” timeslot count toward Elementary’s full-season rating average?

  • JJF

    Elementary isn’t a flop but it isn’t all that great either. On another network, it would still only be “solid.” And it’d probably be cancelled this year if CBS didn’t have several other shows doing considerably worse. (Which are also older and more expensive.)

    I suppose there is an excuse for the ratings decline given the late start. But I never really thought it’d do that good to begin with.

  • matt

    @jake good, except Vegas likely isn’t going to get renewed

  • Lurker

    The problem with these post-Super Bowl scripted show ratings is that after the game and post-game celebration coverage, an awful lot of people just leave their TV on as they clean up, show guests out, put kids to bed, etc. It’s hard to tell how many people are actually “watching” the show and thus building an audience. I would wager the number is somewhere close to only 50%.

  • thesnowleopard

    Whoa. I thought the show would do well, but I didn’t think it would do *that* well. Guess they weren’t going to waste that kind of lead-in on The Mentalist.

    It wasn’t the best episode the show’s ever had, but it was nice boost for it. Let’s see how many people show up for it again on Thursday.

  • danny

    Actually it is a great show. It grows on you and is full of great performances. Its’ rating Sunday night was extraordinary because of its’ starting time. Most shows that follow the Super Bowl start before 11pm. Remember this 20.8 million was NOT during primetime hours. 80 million tuned out to go to bed so they could be up in the morning to go to work. i am sure Elementary will garner more of an audience from here on in.

  • Ben

    Elementary haters are like buzzards sitting in a tree looking at a healthy animal and wishing it would die.

  • Unknown

    I really like this show but the raitings are only this high because it’s a Super Bowl special, TBBT got 20m on a regular episode and now they’re getting 17 and 18m on each episode while Elementary dropped back down to 10m on the episode after this one.

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