'Super Bowl' Poised for Another Viewership Record? Nope

Categories: Broadcast TV

Written By

February 4th, 2013

Update 2: looks like 108.4 million viewers short of a record, and making it the third most-watched Super Bowl of all time.

Update: while it was easy to use the 7-11p numbers this year (since the game ran almost until 11!), last year the Super Bowl portion we saw in the fast nationals was only ~7-9:30p.Fast national viewing for this year between 7-11 was down ~5% vs. 2012 viewing from 7-9:30p.

Despite all The Bold red-text disclaimers, several readers are looking at the preliminary fast national ratings for Sunday night, comparing them to last year's final numbers (111.3 million viewer average) and saying "see, the game is down!"

Despite the preliminary  fast national numbers being lower than last year's final numbers, the preliminary fast national viewing from 7-11p was actually up 12% year over year and CBS will benefit  with much better 10-11p numbers than last year since last year the game ended much earlier and by 10:19p, The Voice was on.

Coupled with the news that the game (minus the blackout) had the highest overnight metered market numbers ever for a Super Bowl, while it's no guarantee I'm guessing that, yes, we'll see another viewership record.  Stay tuned...

 
  • Jon292992

    All the old people who watch CBS but nothing else helped boost the ratings!!!

  • Petar Ivanov

    USA population grow evey year so expect more rating records in years ahead.

  • http://tvbythenumbers.com Robert Seidman

    added to post: Update: while it was easy to use the 7-11p numbers this year (since the game ran almost until 11!), last year the Super Bowl portion of the game we saw in the fast nationals was only ~7-9:30p.Fast national viewing for this year between 7-11 was down ~5% vs. 2012 viewing from 7-9:30p.

  • http://tvbythenumbers.com Robert Seidman

    @Petar Ivanov: the only population that matters for ratings is the population of people age 2+ in households with televisions according to Nielsen. Based on the Nielsen estimates that # is slightly lower this year than last (289.42 million vs. 289.7 million last year).

  • hanp

    Really curious why Super Bowl keep getting bigger whereas the World Series
    is not…

  • Ben

    @Hanp: Maybe it’s because the Super Bowl is one night event winner take all, while the World Series is the best of 7 games and often, (as in 2012), some teams can sweep the series which makes for a dull World Series. A boring Super Bowl (where it’s pretty much decided in the first half) is only one game, where as a boring predictable World Series can be 4 boring predictable games.
    Also, the Super Bowl has an impressive half time show, and the commericals tend to be memorable as well.
    Hype and countless articles in the media for two weeks before the big game make it an event the nation, and many countries on the planet turn into watch. It’s only a few days between the end of the American League and National League playoffs and the World Series. No where near as many days as the two weeks after the Football League playoffs and the Super Bowl.

  • http://tvbythenumbers.com Robert Seidman

    108.4 million, short of a record and 3rd most watched ever.

  • Joseph

    It might have set a record had part of the stadium not lost power.

    Note to NFL: Get emergency generators for future Super Bowl venues that could kick-in with full power within seconds after a power outage.

    BTW, CBS’s equipment reportedly had it’s own generators with the remote trucks, so the broadcast wasn’t interrupted, but for some reason, the anchor booth was off the air for a while (maybe the equipment there wasn’t connected to the generators in the trucks), so Jim Nantz and Phil Simms weren’t heard for several minutes.

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