TV Ratings Sunday : ‘Super Bowl’ Scores Huge (But Not Record Breaking) Numbers Despite Blackout – Update

Adults 18-49: Rating/Share 35.3/69 0.6/1 0.5/1 0.5/1 0.4/1
Adults 18-34: Rating/Share 32.9/70 0.7/1 0.4/1 0.4/1 0.2/0
Total Viewers (million) 95.942 1.510 2.026 1.666 1.802

Update:  The time zone-adjusted fast nationals are in. The Super Bowl earned a 46.3/69 Fast National Household rating, making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England). It was watched by 108.41 million viewers. This makes it the third most-watched program in television history (Super Bowl XLVI – 111.3 million; Super Bowl XLV – 111.0 million). Elementary averaged 20.8 million viewers and a 7.8 rating with adults 18-49 in time-zone adjusted numbers

Due to the nature of live coast-to-coast programming the ratings for CBS (Super Bowl) are approximate non-time zone adjusted time period ratings and are basically worthless and should be ignored. Nielsen will exclude the 34 minute blackout from the official program ratings. Because Elementary didn’t start until after primetime at 11:11 p.m ET, we don’t have preliminary numbers for it. Time zone adjusted fast national program ratings for the Super Bowl and Elementary will be available later today.

CBS was number one among adults 18-49 and with total viewers.

Though the half hours are pretty worthless given time zone differences and the 34 minute blackout from approximately 8:40-9:15ET which will be excluded from the final ratings, Super Bowl XLVII earned a 48.1/71 household rating in the metered markets, the highest metered market ratings in Super Bowl history.

Last year, NBC averaged a 32.0.64 adults 18-49 rating and 85.346 million viewers from 7-11PM before being adjusted to 111.3 million viewers in the final ratings. The delay from the power outage coupled with the late surge by the 49ers boosted CBS’s 1011PM average a lot versus last year when  the Super Bowl ended much earlier and The Voice started at 10:19PM.

Elementary, which started outside of primetime at 11:15PM scored a 12.0/24 Household rating in the metered markets. We will update with the national numbers when they are released.


Broadcast primetime ratings for Sunday, February 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS Super Bowl XLVII  – Live 38.5/77 108.55
ABC America’s Funniest Home Videos – R 0.4/1 2.13
NBC Betty White’s Off Their Rockers – R 0.3/1 1.40
FOX Bob’s Burgers – R 0.3/1 0.74
 7:30  CBS  Super Bowl XLVII  – Live 39.4/76 110.50
FOX The Cleveland Show – R 0.4/1 0.96
NBC Betty White’s Off Their Rockers – R 0.3/1 1.31
8:00 CBS Super Bowl XLVII  – Live 36.4/71 100.27
FOX  The Simpsons – R 0.8/1 1.91
ABC  America’s Funniest Home Videos – R 0.6/1 2.59
NBC  Betty White’s Off Their Rockers – R 0.5/1 1.93
8:30 CBS Super Bowl XLVII  – Live 34.5/67 95.43
FOX Bob’s Burgers – R 0.7/1 1.74
NBC Betty White’s Off Their Rockers – R 0.5/1 1.94
9:00 CBS Super Bowl XLVII  – Live 34.5/65 95.43
FOX Family Guy – R 0.9/2 1.97
ABC Shark Tank – R 0.6/1 1.77
NBC Live From New York: The First 5 Years of SNL – R (9-11PM) 0.5/1 1.96
9:30 CBS Super Bowl XLVII  – Live 35.2/66 93.22
FOX American Dad – R 0.8/1 1.74
10:00 CBS Super Bowl XLVII  – Live 34.0/66 89.25
ABC Modern Family – R 0.5/1 1.41
10:30 CBS Super Bowl XLVII/ Post Game  – Live 29.7/62 77.03
ABC Modern Family – R 0.6/1 1.802

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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