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TV Ratings Sunday : 'Super Bowl' Scores Huge (But Not Record Breaking) Numbers Despite Blackout - Update

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February 4th, 2013

Scoreboard CBS FOX ABC UNI NBC
Adults 18-49: rating/Share 35.3/69 0.6/1 0.5/1 0.5/1 0.4/1
Adults 18-34: Rating/Share 32.9/70 0.7/1 0.4/1 0.4/1 0.2/0
Total Viewers (million) 95.942 1.510 2.026 1.666 1.802

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Update:  The time zone-adjusted fast nationals are in. The Super Bowl earned a 46.3/69 Fast National Household rating, making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England). It was watched by 108.41 million viewers. This makes it the third most-watched program in television history (Super Bowl XLVI - 111.3 million; Super Bowl XLV – 111.0 million). Elementary averaged 20.8 million viewers and a 7.8 rating with adults 18-49 in time-zone adjusted numbers

Due to the nature of live coast-to-coast programming the ratings for CBS (Super Bowl) are approximate non-time zone adjusted time period ratings and are basically worthless and should be ignored. Nielsen will exclude the 34 minute blackout from the official program ratings. Because Elementary didn't start until after primetime at 11:11 p.m ET, we don't have preliminary numbers for it. Time zone adjusted fast national program ratings for the Super Bowl and Elementary will be available later today.

CBS was number one among adults 18-49 and with total viewers.


Though the half hours are pretty worthless given time zone differences and the 34 minute blackout from approximately 8:40-9:15ET which will be excluded from the final ratings, Super Bowl XLVII earned a 48.1/71 household rating in the metered markets, the highest metered market ratings in Super Bowl history.

Last year, NBC averaged a 32.0.64 adults 18-49 rating and 85.346 million viewers from 7-11PM before being adjusted to 111.3 million viewers in the final ratings. The delay from the power outage coupled with the late surge by the 49ers boosted CBS's 1011PM average a lot versus last year when  the Super Bowl ended much earlier and The Voice started at 10:19PM.

Elementary, which started outside of primetime at 11:15PM scored a 12.0/24 Household rating in the metered markets. We will update with the national numbers when they are released.

 

Broadcast primetime ratings for Sunday, February 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS Super Bowl XLVII  - Live 38.5/77 108.55
ABC America's Funniest Home Videos - R 0.4/1 2.13
NBC Betty White's Off Their Rockers - R 0.3/1 1.40
FOX Bob's Burgers - R 0.3/1 0.74
 7:30  CBS  Super Bowl XLVII  - Live 39.4/76 110.50
FOX The Cleveland Show - R 0.4/1 0.96
NBC Betty White's Off Their Rockers - R 0.3/1 1.31
8:00 CBS Super Bowl XLVII  - Live 36.4/71 100.27
FOX  The Simpsons - R 0.8/1 1.91
ABC  America's Funniest Home Videos - R 0.6/1 2.59
NBC  Betty White's Off Their Rockers - R 0.5/1 1.93
8:30 CBS Super Bowl XLVII  - Live 34.5/67 95.43
FOX Bob's Burgers - R 0.7/1 1.74
NBC Betty White's Off Their Rockers - R 0.5/1 1.94
9:00 CBS Super Bowl XLVII  - Live 34.5/65 95.43
FOX Family Guy - R 0.9/2 1.97
ABC Shark Tank - R 0.6/1 1.77
NBC Live From New York: The First 5 Years of SNL - R (9-11PM) 0.5/1 1.96
9:30 CBS Super Bowl XLVII  - Live 35.2/66 93.22
FOX American Dad - R 0.8/1 1.74
10:00 CBS Super Bowl XLVII  - Live 34.0/66 89.25
ABC Modern Family - R 0.5/1 1.41
10:30 CBS Super Bowl XLVII/ Post Game  - Live 29.7/62 77.03
ABC Modern Family - R 0.6/1 1.802

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • JOE

    For all those saying who was better Beyonce’ or Madonna….I didn’t watch but personally Beyonce’ couldn’t of been worse than Madonna as her performance last year was AWFUL. Horrible songs and just a bad performance, normally she is great with performances but last year it was just bad and why the cheap new songs no one likes…sing some classics!

  • Karrie

    Thanks @Andy , my sentiments exactly!

  • jimtv

    So if the Super Bowl started at 3:30pm on the west coast, why is it counted in CBS’ primetime ratings? In LA last night CBS showed a repeat of The Mentalist.

  • LOL

    The blackout was promotion for Revolution. Well done NBC!

  • Melanie

    I didn’t think that was an especially strong episode of Elementary – but it was pretty typical of the series, so hopefully people liked what they saw and the exposure helps to boost it a little. I’ll be interested to see if the CBS Monday line-up benefits from all the promotion.

  • Max Vrany

    @Jim/everyone else, IGNORE THESE NUMBERS What CBS aired on the West Coast is included in these ratings instead of the Super Bowl. That makes these ratings basically worthless.

  • detroit_fan

    Good game. As for the beyonce, you couldn’t pay me enough to watch that woman sing, or should i say, lip sync

  • Doug

    These are time period numbers, Jim, which means they include SB numbers from the east coast, and whatever aired in the West Coast from 7 to 11. The closet you could read into this would be the 7-8pm numbers, which was early in the bowl in the east, and late in the west. That’s why there will be significant adjustments. I wouldn’t be surprised to see 120 million in the finals.

  • Fred

    madonna was soo much better than beyonce. no question her singing was live -_- but a better performance goes to madonna!

  • John

    Im so happy Beyonce won the superbowl.

  • JONNYSBRO

    The thing about Elementary its way too new to get the Superbowl slot. Honestly what CBS should have done is 2 Broke Girls an hour episode or do Person of Interest. Or captalize on the huge Big Bang Phenom and push it to even higher numbers ala Friends to use BBT as the show. NBC was smart with the Voice as was ABC with Grey’s years ago they used two shows with tons of buzz and emerging talk as the post slot winners and it only made them bigger hits. This show had no buzz IMO if I were CBS I would move it to Sundays next season. I much rather have seen Scandel on the post slot. Right now I watched Elementary found it dullsville, NOTHING NOTHING I REPEAT WITH TAKE ME AWAY FROM MY FAVORITE SCANDEL. Scandel is so freaking good. Its funny I was at work and work in a restaurant and I overheard a table rave about Scandel. Its funny how this is getting quite the buzz. IMo Scandel deserves 15 million or above its a HOT SHOW.

  • Nick

    Beyonce showed Madonna.

  • Doug

    @joe – Madonnas performance last year WAS mostly classics, except the football themed Give Me All Your Lovin. She ended with Like A Prayer, for gods sake. I thought her performance last year was stunning – it was amazing how much it was like a concert, but in 11 minutes. I didn’t watch last night.

  • Kelly Anne

    Beyonce was the real Superbowl winner. She was FLAWLESS!!!!

  • Freyja


    So it didnt beat last year. Damn. Beyonce was better then Madonna

    Both sucked, the music was just awful.. And just what I wanted to see half naked girls pretending to sing, shaking their butts as entertainment. Heck if I wanted to watch that, I’ll go to a strip club. ;)

    I vote to bring Adele next year, someone with class and style =)

  • Doug

    @Johnny – while I abhor 2BG, I agree that it would have been a better choice. CBS Mondayneeds a shot in the arm, and I doubt that this will do much for Elemrntary.

  • Nancy

    Beyonce sucked same boring crap she always does.

  • Justin121

    The Super Flop.

    LOL.

  • Lukes

    I don’t care at all about the subjective opinions of Beyoncé vs Madonna, but I would be curious which one was better in terms of audience.

  • Ultima

    @jimtv
    So if the Super Bowl started at 3:30pm on the west coast, why is it counted in CBS’ primetime ratings?

    Live coast-to-coast programming is always based off when it airs in the eastern and central time zones (~75% of the population).

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