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TV Ratings Sunday : 'Super Bowl' Scores Huge (But Not Record Breaking) Numbers Despite Blackout - Update

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February 4th, 2013

Scoreboard CBS FOX ABC UNI NBC
Adults 18-49: Rating/Share 35.3/69 0.6/1 0.5/1 0.5/1 0.4/1
Adults 18-34: Rating/Share 32.9/70 0.7/1 0.4/1 0.4/1 0.2/0
Total Viewers (million) 95.942 1.510 2.026 1.666 1.802

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Update:  The time zone-adjusted fast nationals are in. The Super Bowl earned a 46.3/69 Fast National Household rating, making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England). It was watched by 108.41 million viewers. This makes it the third most-watched program in television history (Super Bowl XLVI - 111.3 million; Super Bowl XLV – 111.0 million). Elementary averaged 20.8 million viewers and a 7.8 rating with adults 18-49 in time-zone adjusted numbers

Due to the nature of live coast-to-coast programming the ratings for CBS (Super Bowl) are approximate non-time zone adjusted time period ratings and are basically worthless and should be ignored. Nielsen will exclude the 34 minute blackout from the official program ratings. Because Elementary didn't start until after primetime at 11:11 p.m ET, we don't have preliminary numbers for it. Time zone adjusted fast national program ratings for the Super Bowl and Elementary will be available later today.

CBS was number one among adults 18-49 and with total viewers.


Though the half hours are pretty worthless given time zone differences and the 34 minute blackout from approximately 8:40-9:15ET which will be excluded from the final ratings, Super Bowl XLVII earned a 48.1/71 household rating in the metered markets, the highest metered market ratings in Super Bowl history.

Last year, NBC averaged a 32.0.64 adults 18-49 rating and 85.346 million viewers from 7-11PM before being adjusted to 111.3 million viewers in the final ratings. The delay from the power outage coupled with the late surge by the 49ers boosted CBS's 1011PM average a lot versus last year when  the Super Bowl ended much earlier and The Voice started at 10:19PM.

Elementary, which started outside of primetime at 11:15PM scored a 12.0/24 Household rating in the metered markets. We will update with the national numbers when they are released.

 

Broadcast primetime ratings for Sunday, February 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS Super Bowl XLVII  - Live 38.5/77 108.55
ABC America's Funniest Home Videos - R 0.4/1 2.13
NBC Betty White's Off Their Rockers - R 0.3/1 1.40
FOX Bob's Burgers - R 0.3/1 0.74
 7:30  CBS  Super Bowl XLVII  - Live 39.4/76 110.50
FOX The Cleveland Show - R 0.4/1 0.96
NBC Betty White's Off Their Rockers - R 0.3/1 1.31
8:00 CBS Super Bowl XLVII  - Live 36.4/71 100.27
FOX  The Simpsons - R 0.8/1 1.91
ABC  America's Funniest Home Videos - R 0.6/1 2.59
NBC  Betty White's Off Their Rockers - R 0.5/1 1.93
8:30 CBS Super Bowl XLVII  - Live 34.5/67 95.43
FOX Bob's Burgers - R 0.7/1 1.74
NBC Betty White's Off Their Rockers - R 0.5/1 1.94
9:00 CBS Super Bowl XLVII  - Live 34.5/65 95.43
FOX Family Guy - R 0.9/2 1.97
ABC Shark Tank - R 0.6/1 1.77
NBC Live From New York: The First 5 Years of SNL - R (9-11PM) 0.5/1 1.96
9:30 CBS Super Bowl XLVII  - Live 35.2/66 93.22
FOX American Dad - R 0.8/1 1.74
10:00 CBS Super Bowl XLVII  - Live 34.0/66 89.25
ABC Modern Family - R 0.5/1 1.41
10:30 CBS Super Bowl XLVII/ Post Game  - Live 29.7/62 77.03
ABC Modern Family - R 0.6/1 1.802

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Fake Me Out

    @Whatever

    1/3 of the country watched it? Prove it!

    Between me and my two friends I was the only one who watched … do the math x 100,000,000 … QED

    ymmv

  • Petar Ivanov

    Super bowl with these records and networks decline will be more and more game changing for broadcast TV. Because with super bowl lead-out – the voice put NBC back in the game. NBC should think from now for 2015. One more hit show will give them #1 spot may be for years. New reality, sitcom or high concept drama must be the choice. CBS miss their chances but at least Elementary to be 3+ in demo in next 3 weeks will be some success for them. Now fox turn.

  • Kenny

    I should have betted on Beyonce to win. DAMMIT!!!

  • Petar Ivanov

    @I vote to bring Adele next year, someone with class and style

    If you want class and style than bring back U2! This is true music. I am sick of this pop princes.

  • Ultima

    @Petar
    BS miss their chances but at least Elementary to be 3+ in demo in next 3 weeks will be some success for them.

    If Elementary is gets 3.0+ ratings this month, then airing it as the Super Bowl lead-out will be viewed as a success; usually, there’s no significant improvement to the show’s ratings.

    NBC should think from now for 2015. One more hit show will give them #1 spot may be for years.

    NBC is a lot further than one hit show away from being a dominant network again…

  • Petar Ivanov

    @NBC is a lot further than one hit show away from being a dominant network again

    Well depends. If they can find one more reality with so many hours. And than both and the voice to be 6-8 hours for week will be insane. SO many people miss the fact that the voice is AT LEAST 3 hours every week – 3 months and even 4 months. If i can guess with so bad tuesday comedy ratings, the voice will be 2 hours on Tueasday at least for 2 weeks if not all month of april.

    ps I agree. THat was and my point. If Elementary can get 3+ ratings in sweeps will be some success for cbs. Still thay miss big chance.

  • Petar Ivanov

    ps in both i mean new reality and the voice.

    edit
    thay – They. sorry.

  • davidwatts

    coming to NBC ‘Power Surge’. A show about stadiums losing power during its biggest events.

  • Mrs. Angela Lansbury

    My darling Betty, NBC’s go-to for counterprogramming against the Super Bowl. It’s good to see an old broad get so much love. Cheers!

  • cheri

    I thought Beyonce put on an amazing performance last night. Didn’t watch Madonna last year, but who cares which was better?

  • Patrick G.

    The power failure was the best thing that happened to last night’s game. It was a boring romp before that happened. At least it changed the momentum and made the second half exciting. Though heads should roll at Entergy and the Super Dome for the blackout (at JJ, yes it WAS a blackout – for more than half the stadium). Glad the Ravens pulled it out. SF has won enough !!

  • DW

    does this mean it’s coming back next year?. :)

  • Justin121

    @DW

    The Super Flop isn’t coming back next year.

    They’ll have to create another spin-off of The Good Flop ;)

  • Mark

    @tom nfl season is the shortest season of all the major sports in this country (5 months). Baseball season is nearly 7 months. The nba is 7.5 months plus. The nhl is almsot 8 months as well. If you want to throw in nascar that 8 to 9 months and golf is longer as well.

    If anything the nfl season isn’t long enough.

  • Freyja


    If you want class and style than bring back U2! This is true music. I am sick of this pop princes.

    At least she can sing and doesn’t use any auto-tune or electronic crap to make her voice better. ;)

  • Dan S

    I’m willing to bet Scandal will handily beat Elementary again next Thur. I see no way of it getting up as high as 3.0 in its regular slot. CBS could’ve promoted its new show The Job last night premiering on Friday.

  • Craig

    Beyonce was nowhere near as good as Madonna and the set was clumsy

  • Renee

    I was not too impressed with Beyonce, but I loathed Madonna last year. When 50+ year old woman dresses like a school girl and tries to romp on stage…it made my skin crawl. Different strokes for different folks I guess.

  • Steve

    @Nancy… You seriously though Madonna was better last year? While Beyonce performance didn’t live up to the hype it was still better than last Year. Madonna had to much crap going on… She was so obviously lip singing and she chose terrible songs. Nothing to upbeat. Madonna and the Black Eyed Peas will forever live in my mind as some of the worst Superbowl Performances ever. I didn’t necessarily hate Bruce the Boss’ either it just wasn’t all that great. I just could have lived without the crotch thrust to the camera.

  • Freyja

    @Steve

    I think all three will be the worst ever Superbowl performances, Bruce was slow and boring as was Paul Mccartney (Even though they could sing and didn’t need to pelvic thrust to the camera as entertainment)

    They need to get people in there that can be entertaining, while staying classy but not be boring and slow. ;)

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