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TV Ratings Sunday : 'Super Bowl' Scores Huge (But Not Record Breaking) Numbers Despite Blackout - Update

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February 4th, 2013

Scoreboard CBS FOX ABC UNI NBC
Adults 18-49: rating/Share 35.3/69 0.6/1 0.5/1 0.5/1 0.4/1
Adults 18-34: Rating/Share 32.9/70 0.7/1 0.4/1 0.4/1 0.2/0
Total Viewers (million) 95.942 1.510 2.026 1.666 1.802

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Update:  The time zone-adjusted fast nationals are in. The Super Bowl earned a 46.3/69 Fast National Household rating, making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England). It was watched by 108.41 million viewers. This makes it the third most-watched program in television history (Super Bowl XLVI - 111.3 million; Super Bowl XLV – 111.0 million). Elementary averaged 20.8 million viewers and a 7.8 rating with adults 18-49 in time-zone adjusted numbers

Due to the nature of live coast-to-coast programming the ratings for CBS (Super Bowl) are approximate non-time zone adjusted time period ratings and are basically worthless and should be ignored. Nielsen will exclude the 34 minute blackout from the official program ratings. Because Elementary didn't start until after primetime at 11:11 p.m ET, we don't have preliminary numbers for it. Time zone adjusted fast national program ratings for the Super Bowl and Elementary will be available later today.

CBS was number one among adults 18-49 and with total viewers.


Though the half hours are pretty worthless given time zone differences and the 34 minute blackout from approximately 8:40-9:15ET which will be excluded from the final ratings, Super Bowl XLVII earned a 48.1/71 household rating in the metered markets, the highest metered market ratings in Super Bowl history.

Last year, NBC averaged a 32.0.64 adults 18-49 rating and 85.346 million viewers from 7-11PM before being adjusted to 111.3 million viewers in the final ratings. The delay from the power outage coupled with the late surge by the 49ers boosted CBS's 1011PM average a lot versus last year when  the Super Bowl ended much earlier and The Voice started at 10:19PM.

Elementary, which started outside of primetime at 11:15PM scored a 12.0/24 Household rating in the metered markets. We will update with the national numbers when they are released.

 

Broadcast primetime ratings for Sunday, February 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS Super Bowl XLVII  - Live 38.5/77 108.55
ABC America's Funniest Home Videos - R 0.4/1 2.13
NBC Betty White's Off Their Rockers - R 0.3/1 1.40
FOX Bob's Burgers - R 0.3/1 0.74
 7:30  CBS  Super Bowl XLVII  - Live 39.4/76 110.50
FOX The Cleveland Show - R 0.4/1 0.96
NBC Betty White's Off Their Rockers - R 0.3/1 1.31
8:00 CBS Super Bowl XLVII  - Live 36.4/71 100.27
FOX  The Simpsons - R 0.8/1 1.91
ABC  America's Funniest Home Videos - R 0.6/1 2.59
NBC  Betty White's Off Their Rockers - R 0.5/1 1.93
8:30 CBS Super Bowl XLVII  - Live 34.5/67 95.43
FOX Bob's Burgers - R 0.7/1 1.74
NBC Betty White's Off Their Rockers - R 0.5/1 1.94
9:00 CBS Super Bowl XLVII  - Live 34.5/65 95.43
FOX Family Guy - R 0.9/2 1.97
ABC Shark Tank - R 0.6/1 1.77
NBC Live From New York: The First 5 Years of SNL - R (9-11PM) 0.5/1 1.96
9:30 CBS Super Bowl XLVII  - Live 35.2/66 93.22
FOX American Dad - R 0.8/1 1.74
10:00 CBS Super Bowl XLVII  - Live 34.0/66 89.25
ABC Modern Family - R 0.5/1 1.41
10:30 CBS Super Bowl XLVII/ Post Game  - Live 29.7/62 77.03
ABC Modern Family - R 0.6/1 1.802

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • networkman

    @Dan S, I agree with you. The Elementary episode was boring. CBS should of promoted The Job. That would of helped its entire Friday night lineup. Try and help the new reality show set highs on Friday night in demo this season and that may have kept Golden Boy’s ratings stable once it moves to Friday.

    These results could have been a possibility:
    The Job 2.5
    Golden Boy 2.2
    Blue Bloods 1.9

  • The End

    People who were saying they should of got The Undertaker to appear on the field of play when the lights came back on genuinely made me laugh at the time, would of been so random.

  • AppleStinx

    Freyja wrote: “…They need to get people in there that can be entertaining, while staying classy but not be boring and slow. ;)

    Yep, for that hire Bill Gorman. :smile: He has a good voice, in interviews at least. I don’t know about his singing.

  • JR35

    Madonna chose terrible songs? “Like a Pryer” and “Vogue” are two revered songs- and “Music” also received a good amount of critical/commercial love. Her then-new song that she performed, say what you will, but those few are great tracks. Plus, there was the brief “Open Your Heart”/”Express Yourself” bit. And her show was more pleasing than Beyonce’s- Queen B. sure can move and she’s entertaining, but it was all stuff we’ve seen her do before.

    Her Madgesty always takes us on a journey that only The Queen of Pop can. Why it’s Madonna and The rest. :)

  • bsp

    @Really Tired

    I agree, except that she looked GREAT! But Beyonce was more enjoyable to me with the sound off. On the other hand, the Sandy Hook Elementary School Choir had me in tears (and I’m a grouchy old man). Jennifer Hudson was good, but I’d have preferred to see the choir perform without her, and vice versa. Alicia Keys sounded great, IMO, but that hip level side view they gave us of her was, well, not her best side.

    Being a musician, my favorite Super Bowl halftime show of all time was Prince, throwing down (in a monsoon!), Miami, 2007.

  • Fed

    @The End

    If The Undertaker had appeared after the blackout i’d have marked out :) That would have been soooo awesome!!

  • MichaelChickless

    @DW “does this mean it’s coming back next year?.”

    The Super Bowl? It’s on the bubble.

    As an aside, the commercials last night were some of the worst Super Bowl commercials I can remember. Only a handful of spots weren’t absolutely awful.

  • Steve

    Madonna had a circus going on last year. If i wanted that i would have went to see the Ringling Brothers when they were in town. Way to much crap going on and not enough focus on singing. Not to mention if you are not going to sing live at least make sure you can fake it better. It was so obvious Madonna was lip sing last year. I’m not really a Beyonce fan but it seems her and Madonna both have their own cults. Heaven forbid you insult them on behalf of their fans. I stand buy it Beyonce didn’t live up to the hype but at least the performance was real (yes yes unlike her national anthem). Madonna faked the whole Superbowl performance where is her hate that Beyonce got for that. Just saying.

  • Joseph

    CBS should have cancelled the post-Super Bowl episode of “Elementary” and let their local affiliates in the Eastern and Central time zones start their late local newscasts at 11:11 P.M. EST.

    I would think that managers of several CBS affiliates in the Eastern half of the country are irate that their late local newscasts didn’t start until 12:11 A.M. Eastern time.

    I think that due to it’s late start, the numbers for “Elementary” won’t be what they could have been had it started around 10 EST, since I suspect many viewers switched to local late-evening newscasts on other stations.

    I wouldn’t be surprised that in the future, Super Bowl postgame shows run until 11 P.M. EST, with local news to follow on-time in the Eastern half of the country.

    This way, there will be longer postgame shows (which for the Super Bowl might be a good idea), and the psotgame would lead directly into the local stations’ late newscasts.

  • Michael

    @MichaelChickless

    I liked the infinite witches commercial, the Joe Montana Stain, the Paul Harvey farmers, the Man outrunning the Cheetah, and David Letterman/Andrew Luck.

  • Tom

    @ Mark The 2012 NFL preseason started with the Hall of Fame Game on August 5. Since the entire preseason is telecast, the NFL ran for six months. I also believe that the other sports leagues could stand to have their seasons scaled back. I’m still surprised that the MLB postseason hasn’t been snowed out in certain cities. Also, the 2011-12 NHL season ended on June 11, 2012 which is a joke. I get that the franchises like the revenue a long season provides, but most leagues now feature he extended playoffs that just drag out thing even further. So, enough already.

  • BagOfTools

    Shame that there wasn’t something better to air in Elementary’s slot. So bland, just another lame CBS crime “drama”…

  • matt

    Couldn’t be more wrong BagOfTools, awesome show

  • matt

    20.8 million, pretty solid numbers for Elementary given the circumstances

  • Jim

    @Tom

    NFL season is relatively short…about 5 months. Compare that to the other major sports.

    For instance, baseball runs 6 months for just the regular season.

  • BagOfTools

    @matt

    I’m right. Of course. You’re wrong.

  • meah

    Why are madonna fans on every site dissing beyonce???I don’t get why they would just spew hate..madonna is a legend so why are u so scared that people would love beyonce’s show more?madonna’s performance is not even the best half time show.prince was better..madonna fans are so insecure,such a shame..Beyonce danced amazingly,when she sang halo after all that I was like girl u are good!!

  • Wright

    Good for Elementary. I love that show!!!

  • Jane

    And what about the halftime show? Better or worse than last year (there’s a debate going on)?

  • matt

    The Job looks rally dumb, would have been idiotic to give it that slot

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