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TV Ratings Sunday : 'Super Bowl' Scores Huge (But Not Record Breaking) Numbers Despite Blackout - Update

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February 4th, 2013

Scoreboard CBS FOX ABC UNI NBC
Adults 18-49: Rating/Share 35.3/69 0.6/1 0.5/1 0.5/1 0.4/1
Adults 18-34: Rating/Share 32.9/70 0.7/1 0.4/1 0.4/1 0.2/0
Total Viewers (million) 95.942 1.510 2.026 1.666 1.802

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Update:  The time zone-adjusted fast nationals are in. The Super Bowl earned a 46.3/69 Fast National Household rating, making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England). It was watched by 108.41 million viewers. This makes it the third most-watched program in television history (Super Bowl XLVI - 111.3 million; Super Bowl XLV – 111.0 million). Elementary averaged 20.8 million viewers and a 7.8 rating with adults 18-49 in time-zone adjusted numbers

Due to the nature of live coast-to-coast programming the ratings for CBS (Super Bowl) are approximate non-time zone adjusted time period ratings and are basically worthless and should be ignored. Nielsen will exclude the 34 minute blackout from the official program ratings. Because Elementary didn't start until after primetime at 11:11 p.m ET, we don't have preliminary numbers for it. Time zone adjusted fast national program ratings for the Super Bowl and Elementary will be available later today.

CBS was number one among adults 18-49 and with total viewers.


Though the half hours are pretty worthless given time zone differences and the 34 minute blackout from approximately 8:40-9:15ET which will be excluded from the final ratings, Super Bowl XLVII earned a 48.1/71 household rating in the metered markets, the highest metered market ratings in Super Bowl history.

Last year, NBC averaged a 32.0.64 adults 18-49 rating and 85.346 million viewers from 7-11PM before being adjusted to 111.3 million viewers in the final ratings. The delay from the power outage coupled with the late surge by the 49ers boosted CBS's 1011PM average a lot versus last year when  the Super Bowl ended much earlier and The Voice started at 10:19PM.

Elementary, which started outside of primetime at 11:15PM scored a 12.0/24 Household rating in the metered markets. We will update with the national numbers when they are released.

 

Broadcast primetime ratings for Sunday, February 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS Super Bowl XLVII  - Live 38.5/77 108.55
ABC America's Funniest Home Videos - R 0.4/1 2.13
NBC Betty White's Off Their Rockers - R 0.3/1 1.40
FOX Bob's Burgers - R 0.3/1 0.74
 7:30  CBS  Super Bowl XLVII  - Live 39.4/76 110.50
FOX The Cleveland Show - R 0.4/1 0.96
NBC Betty White's Off Their Rockers - R 0.3/1 1.31
8:00 CBS Super Bowl XLVII  - Live 36.4/71 100.27
FOX  The Simpsons - R 0.8/1 1.91
ABC  America's Funniest Home Videos - R 0.6/1 2.59
NBC  Betty White's Off Their Rockers - R 0.5/1 1.93
8:30 CBS Super Bowl XLVII  - Live 34.5/67 95.43
FOX Bob's Burgers - R 0.7/1 1.74
NBC Betty White's Off Their Rockers - R 0.5/1 1.94
9:00 CBS Super Bowl XLVII  - Live 34.5/65 95.43
FOX Family Guy - R 0.9/2 1.97
ABC Shark Tank - R 0.6/1 1.77
NBC Live From New York: The First 5 Years of SNL - R (9-11PM) 0.5/1 1.96
9:30 CBS Super Bowl XLVII  - Live 35.2/66 93.22
FOX American Dad - R 0.8/1 1.74
10:00 CBS Super Bowl XLVII  - Live 34.0/66 89.25
ABC Modern Family - R 0.5/1 1.41
10:30 CBS Super Bowl XLVII/ Post Game  - Live 29.7/62 77.03
ABC Modern Family - R 0.6/1 1.802

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • LisaNeedsBraces

    Well, despite not breaking the record I am surprised the game did as well as it did. Just goes to show that it no longer matters what teams play or what markets they’re from, or what the weather is like for most of the country, people will tune in for the SB.

    Elementary broke some records, but not the kind CBS will be trumpeting:

    4rd lowest rated leadout program of all time in overall viewers.

    Lowest rated leadout in overall viewers since 2003 (Alias).

    Lowest rated leadout of all time in the A18-49 demo.

    Worst retention of all time in both A18-49 (16%) and overall viewers (18%).

    Spot says it’s also the oldest skewing leadout program ever but I don’t know how he calculated that.

  • David Howell

    The real test for Elementary is Thursday. If the sampling boost does the trick, CBS have yet another procedural franchise hit that’ll make them (and, unlike with POI, *only* them!) millions of dollars in syndication, and a Thursday night lineup that (at least until 2.5 Men is done) could be the most devastatingly effective since late-90s NBC. If not, Elementary likely doesn’t make season 3, and CBS start wishing they’d played defense with TBBT in the lead-out slot…

  • Petar Ivanov

    NBC look so smart now with their super bowl choice. People should get it after Super bowl work only reality, sitcoms or high concept drama.

  • matt

    The Job is nothing but a glorified job interview, won’t last. CBS was smart do for with Elementary. Person Of Interest/Big Bang Theory already have big numbers, didn’t need the bump

  • Roland C. Woodaka

    Pro-football? We can take it or leave it! It is getting like basketball where the game is decided in the last few seconds! Do I have a favorite football team… You betcha! it’s the “U”!The Miami Hurricanes! Can’t wait until they knock off the “big” national championship loser…Notre Dame! rcw

  • Fed

    Can we have a table with the most watched programs of all time!! I tryed to find it on Wikipedia but it only has HH rating.

  • David Howell

    Matt: absolutely agreed on The Job, it strikes me as a hurriedly created show to replace UB when (not if) that show can’t carry on because they run out of places where the employees don’t know what’s happening. It’ll still do better than MiJ, though!

    POI would’ve worked because there’s upside potential for it in that key slot, but because WB own half of it (IIRC), CBS have less invested in its syndication future than they do with wholly CBS-owned Elementary. That’s why the latter got the sampling boost, and they were awfully unlucky that the game dragged on so long for utterly unimaginable reasons. Of course, if the lights stayed on, the Ravens might have remained utterly dominant, wrapped it up by the end of the third, and there’d have been fewer people for Elementary to retain in the first place…

  • LisaNeedsBraces

    @DavidHowell

    The only scripted show to ever see a SB boost was Grey’s Anatomy, which had a massive 47% retention from that year’s game.

  • davidwatts

    there was a show called The Job that starred Denis Leary and aired on ABC around 2001. If it aired today on FX, it might be a huge hit.

    This new show called The Job looks awful

  • anon

    how much till we get the elementary ratings?

  • anon

    *longer

  • LisaNeedsBraces

    @anon

    Scroll up to the very top, the first paragraph (last update).

  • anon

    nvm, overlooked it

  • Sam

    Yeah, gotta say… Madona killed it last year and I’ve never bought anything she has spewed out over the many years she’s been around, but her half time show was f—ing incredible.

    Beyonce’s… well, it was really nothing new. We know Beyonce can sing (even though she strategically used pre-recorded vocals throughout the performance with a mix of her live vocals) we know Beyonce can dance (well, as best as she can) and we know she’s a great energetic performer… but that’s it. She should have never been given the Super Bowl Halftime show to begin with.

    HOW can someone who claims to also be a business woman as we as a singer NOT premiere new material when 100 mill + are watching you in the US and a lot more worldwide? No new single, no promo single, no mention of a new album… nothing. That’s BAAAAAD business that!

  • Jonathan

    I think its funny that AFV was the highest non-Super Bowl show of the night haha

  • USAmerica1st

    Super Bowl numbers were impressive nonetheless, even considering the buzz-killing partial blackout. Some techie types say the old stadium power grid is antiquated and not up to a major sports event and a half time show with huge power demands. There is under serious discussions underway for a new stadium like Dallas has. But everything is driven by the game itself which was down-to-the-wire.

  • two

    “HOW can someone who claims to also be a business woman as we as a singer NOT premiere new material when 100 mill + are watching you in the US and a lot more worldwide? No new single, no promo single, no mention of a new album… nothing. That’s BAAAAAD business that!”

    I”m sure the woman worth $300 million is going to take business advice from YOU…BTW, she just announced a new tour.

  • Leon

    Halftime numbers!?

  • Winning C.

    Super Bowl still did better than I thought it would, I thought it wouldn’t even beat the first Super Bowl that reached over 100 million viewers which was Super Bowl 44 which beat M*A*S*H that year. The power outage, early blowout, and the game running an hour longer had me thinking a bit lower but it stayed up. The game was probably going to set a record if it didn’t end later than usual.

    I thought this was a very entertaining Super Bowl as the game itself as it gave people enough stuff to talk about including that power outage. I was starting to think when the Niners came back that it was a sabotage. LOL! It was also better that it was on CBS this year who does the best at NFL coverage. I am not excited at all that the game is on horrible FOX Sports next year, their coverage is absolutely awful.

    As for Elementary I’ll give it the benefit of the doubt for starting after 11pm but that’s still pretty good for a show airing that late on the East Coast.

  • Winning C.

    @ USAmerica1st

    That was the thing too, a lot of people thought the power outage/blackout was going to really bring the numbers down, it looks like barely anybody turned away.

    They do need to build a new stadium, its been rebuilt pretty nicely on the inside since Katrina but the building itself is still too old. They need a Cowboys type stadium in a few years.

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