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TV Ratings Sunday : 'Super Bowl' Scores Huge (But Not Record Breaking) Numbers Despite Blackout - Update

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February 4th, 2013

Scoreboard CBS FOX ABC UNI NBC
Adults 18-49: Rating/Share 35.3/69 0.6/1 0.5/1 0.5/1 0.4/1
Adults 18-34: Rating/Share 32.9/70 0.7/1 0.4/1 0.4/1 0.2/0
Total Viewers (million) 95.942 1.510 2.026 1.666 1.802

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Update:  The time zone-adjusted fast nationals are in. The Super Bowl earned a 46.3/69 Fast National Household rating, making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England). It was watched by 108.41 million viewers. This makes it the third most-watched program in television history (Super Bowl XLVI - 111.3 million; Super Bowl XLV – 111.0 million). Elementary averaged 20.8 million viewers and a 7.8 rating with adults 18-49 in time-zone adjusted numbers

Due to the nature of live coast-to-coast programming the ratings for CBS (Super Bowl) are approximate non-time zone adjusted time period ratings and are basically worthless and should be ignored. Nielsen will exclude the 34 minute blackout from the official program ratings. Because Elementary didn't start until after primetime at 11:11 p.m ET, we don't have preliminary numbers for it. Time zone adjusted fast national program ratings for the Super Bowl and Elementary will be available later today.

CBS was number one among adults 18-49 and with total viewers.


Though the half hours are pretty worthless given time zone differences and the 34 minute blackout from approximately 8:40-9:15ET which will be excluded from the final ratings, Super Bowl XLVII earned a 48.1/71 household rating in the metered markets, the highest metered market ratings in Super Bowl history.

Last year, NBC averaged a 32.0.64 adults 18-49 rating and 85.346 million viewers from 7-11PM before being adjusted to 111.3 million viewers in the final ratings. The delay from the power outage coupled with the late surge by the 49ers boosted CBS's 1011PM average a lot versus last year when  the Super Bowl ended much earlier and The Voice started at 10:19PM.

Elementary, which started outside of primetime at 11:15PM scored a 12.0/24 Household rating in the metered markets. We will update with the national numbers when they are released.

 

Broadcast primetime ratings for Sunday, February 3, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS Super Bowl XLVII  - Live 38.5/77 108.55
ABC America's Funniest Home Videos - R 0.4/1 2.13
NBC Betty White's Off Their Rockers - R 0.3/1 1.40
FOX Bob's Burgers - R 0.3/1 0.74
 7:30  CBS  Super Bowl XLVII  - Live 39.4/76 110.50
FOX The Cleveland Show - R 0.4/1 0.96
NBC Betty White's Off Their Rockers - R 0.3/1 1.31
8:00 CBS Super Bowl XLVII  - Live 36.4/71 100.27
FOX  The Simpsons - R 0.8/1 1.91
ABC  America's Funniest Home Videos - R 0.6/1 2.59
NBC  Betty White's Off Their Rockers - R 0.5/1 1.93
8:30 CBS Super Bowl XLVII  - Live 34.5/67 95.43
FOX Bob's Burgers - R 0.7/1 1.74
NBC Betty White's Off Their Rockers - R 0.5/1 1.94
9:00 CBS Super Bowl XLVII  - Live 34.5/65 95.43
FOX Family Guy - R 0.9/2 1.97
ABC Shark Tank - R 0.6/1 1.77
NBC Live From New York: The First 5 Years of SNL - R (9-11PM) 0.5/1 1.96
9:30 CBS Super Bowl XLVII  - Live 35.2/66 93.22
FOX American Dad - R 0.8/1 1.74
10:00 CBS Super Bowl XLVII  - Live 34.0/66 89.25
ABC Modern Family - R 0.5/1 1.41
10:30 CBS Super Bowl XLVII/ Post Game  - Live 29.7/62 77.03
ABC Modern Family - R 0.6/1 1.802

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • karin

    Madona – Beyonce= 25 years

  • Valerie

    You Americans are weird. What the hell is with some super bowl?

  • gomer

    @Valerie
    It’s like this. American football and the Superbowl is the World Cup of US Television except for more scoring and less match fixing.

  • Kavyn

    Totally irrelevant to this post but I wanted to bring it up: Zero Hour’s pilot episode was posted online yesterday (so I guess it aired yesterday or on Saturday somewhere) and it was god awful. I’m pretty sure it’ll do worse than Missing did and it’ll be a horrible lead in to Grey’s. That is all.

    The five minute prequel/flashback at the start of the episode killed any desire I had to watch the show, and the acting afterwards from the interns (or whatever they are) and the FBI agent were horrible. Or it might have been the writing, I’m not sure, but I did not like those characters at all.

  • Petar Ivanov

    @Kavyn

    Its against TBBT and idol so will collapse either way. abc won’t put there good show so who cares.

  • Melissa

    @Petar Ivanov

    People should get it after Super bowl work only reality, sitcoms or high concept drama.

    So I guess you’re calling Grey’s Anatomy a high-concept drama, because as of 2013, the post-Super Bowl episode of that show is the highest-rated lead-out since Survivor pulled bigger numbers in 2001. ;-)

  • Chris

    Oh no, numbers look bad for Elementary… :( :(

  • Petar Ivanov

    @Melissa

    i am calling grey soapy crap but who cares….and grey is not on cbs for now.

  • Lukes

    considering the delay I don’t think the rating for Elementary are that bad

  • Petar Ivanov

    If elementary beat scandal will be good.

  • diane

    About four minutes into Beyonce’s rendition of 9 year old Willow Smith’s “whip it” I couldn’t grab the remote fast enough, First time watching watching the puppy Bowl which was so entertaining especially the hedgehogs. Any numbers yet on puppy bowl??

  • Petar Ivanov

    at least cbs will stop scandal momentum if elementary start to beat it.

  • Oliver

    @Kavyn
    I’ve read that Zero Hour is so bad it’s good.

    @Melissa
    I think only ‘frothy’ shows work. Something broad and exciting. Not a CBS crime drama.

  • Carl

    I thought Elementary would get about that, although they apparently might have gotten a little more if the show had aired on time. I can’t see last night’s episode bringing in new viewers, although I hope I’m wrong.

  • Joel

    Wow. Elementary did terrible.

  • Melissa

    @Petar Ivanov

    i am calling grey soapy crap but who cares….and grey is not on cbs for now.

    What does CBS have to do with anything? You were talking about Super Bowl lead-out programs in general. It’s a bit rude that you call Grey’s Anatomy soapy crap, because despite our back-and-forth bickering, I never insult the quality of Person of Interest.

  • João

    heheheheh looks insane but imagine the Super Bowl on the CW

  • 728huey

    What an absolute amazing night of programming for CBS! Huge musical performances from Beyonce, Alicia Keys, and Jennifer Hudson, some high profile Battle of the ads commercials, and even a power outage in a huge venue that caused confusion and some panic in the stands.

    And in between all of those events were a bunch of guys in pads and uniforms playing football. ;-)

    As for those who claim the Superdome is too antiquated to have major sporting events there as a result of the power outage, remember that the Superdome got a huge renovation after Hurricane Katrina, so the inside of the stadium and roof are practically new. Now the Metrodome, despite getting a new roof a couple of years ago, is an antiquated stadium, and the city of Minneapolis is already breaking ground on a brand new stadium for the Vikings. As for the Pontiac Silverdome, the Detroit Lions moved out of that stadium to Ford Field nearly a decade ago, but after costing $55 million to build back in the mid-1970’s (equivalent to about $200 to $250 million in today’s dollars), it was sold to a developer in the middle of the housing crash for just a little over $500,000. And last winter due to neglect and disrepair, the fiberglass roof caved in and was left in tatters.

    But back to the big game. I thought Beyonce’s Super Bowl performance beat the crap out of Madonna’s performance last year, and it excelled the performances from Paul McCartney, the Rolling Stones, Tom Petty, and The Who, and it put the Black Eyed Peas to shame. But it wasn’t nearly as good as Bruce Springsteen, Michael Jackson, U2, or the best Super Bowl halftime performance ever, Prince.

  • Zee

    728heuy lol no way did Beyonce bet the crap out of anyone! She was good and should be proud f herself but was no way near the epic Madonna halftime show. The ratings also prove people were more into madonna than Beyonce or the game itself! That says it all!

  • Zee

    Prince halftime= overrated. MJ was better!

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