'ABC World News' Dramatically Closes Gaps with NBC; Sees Most Growth Among Evening Newscasts in Overall Viewership

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February 5th, 2013

via press release:

“ABC World News with Diane Sawyer” Sees Most Growth Among

Evening Newscasts in Overall Viewership – Delivering Largest Audience in Two Years

ABC Newscast Slashes Total Viewing Gap with NBC By Half – Cuts Demo Gap by 38%, Year-to-Year

Plus “World News” Cuts Weekly Total Viewing and Demo Gap with NBC by Double Digits

 

For the week of January 28, 2013, “ABC World News with Diane Sawyer” averaged 8.67 million Total Viewers and a 1.9 rating/7 share/2.24 million in Adults 25-54, according to NielsenMedia Research. Growing over the previous week (8.26 million and 2.12 million, respectively, on w/o 1/21/13) in Total Viewers (+5%) and Adults 25-54 (+6%) for the 3rd time in the last 4 weeks, drew its most-watched week of the season, while hitting the season’s 2nd-strongest performance in the key adult news demo (week of regular telecasts). In fact, “World News” attracted its largest Total Viewer audience in 2 years – since w/o 2/7/11.

 

“World News” improved the most week to week as CBS’ “Evening News” was down (-3%/-2%), while NBC’s “Nightly News” was up slightly (+1%/up less than +1%).

 

“World News” turned in its most-watched telecast of the season on Monday (9.07 million on 1/28/13, regular telecast).

 

“World News” built on the year-earlier week in both Total Viewers (+8%) and Adults 25-54 (+7%) – 8.03 million and 2.09 million, respectively, on w/o 1/30/12. In addition, “World News” grew the most year to year compared to CBS’ “Evening News” (+7%/up less than +1%) and NBC’s “Nightly News” (up less than +1%/-2%).

 

“World News” cut its week-to-week gaps with “NBC Nightly News” by double-digits in both Total Viewers (-30% - 672,000 vs. 962,000) and Adults 25-54 (-27% - 310,000 vs. 427,000).

 

“World News” also narrowed its year-to-year margins with “NBC Nightly News” by double-digits in both Total Viewers (-48% - 672,000 vs. 1.29 million) and Adults 25-54 (-38% - 310,000 vs. 503,000)

 

Season-to-date, “World News” has increased its Total Viewing audience (+2% - 8.04 million vs. 7.89 million) compared to the same point last season, drawing its most-watched season in 3 years – since the 2009-10 season. In addition, “World News” has narrowed its Total Viewer gap (-21%) with “NBC Nightly News” by double-digits for the second year in a row to post its smallest gap (779,000) with the NBC program in 4 years– since the 2008-09 season.

 

For the week “ABC World News” outdelivered “CBS Evening News” by 1.68 million Total Viewers and by 254,000 Adults 25-54, posting its largest advantages over the CBS program since November (since w/o 11/12/12) and 2nd strongest overall this season.

 

EVENING NEWS (Week of January 28, 2013)

 

Total Viewers Adults 25-54 Households
ABC 8,668,000 1.9/7; 2,242,000 5.8/11
NBC 9,340,000 2.1/7; 2,552,000 6.3/11
CBS 6,990,000 1.7/6; 1,988,000 4.8/ 9

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/28/13, 1/21/13 & 1/30/12. Most Current - 2012-2013 Season (9/24/12 – 2/03/13) and 2011-2012 Season (9/19/11 – 1/29/12). All averages based on regular telecasts.

 
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