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Cable News Ratings for Monday, February 4, 2013

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February 5th, 2013

 

Live + Same Day Cable News Daily Ratings for February 4, 2013

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,155            218            462
CNN         413            137            178
MSNBC         482            146            224
CNBC         148             43             75
FBN           46               9             25
HLN         263             89            140
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,185            313            820
CNN         645            188            317
MSNBC         935            224            419
CNBC         163             75             95
FBN           37             10             21
HLN         416            118            212
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,090            217            487
CNN Early Start/Starting Point         256            109            115
MSNBC Morning Joe         429            184            244
CNBC Squawk Box         111             24             49
HLN Morning Express w/ Meade         160             89            111
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,088            367            799
CNN Situation Room         779            225            322
MSNBC Hardball WITH C. MATTHEWS         898            170            336
CNBC FAST MONEY         197             56             97
HLN EVENING EXPRESS         449            111            182
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,909            295            737
CNN Situation Room         509            185            271
MSNBC POLITICS NATION         783            198            345
CNBC Mad Money         130             46             64
HLN EVENING EXPRESS         559            173            272
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,653            256            703
CNN ERIN BURNETT OUTFRONT         555            175            257
MSNBC Hardball WITH C. MATTHEWS         875            203            404
CNBC Kudlow Report         133             18             35
HLN JANE VELEZ-MITCHELL         472            164            252
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       3,026            513         1,228
CNN Anderson Cooper 360         760            197            370
MSNBC Ed Show         942            192            416
CNBC HOTEL: BEHIND MARRIOTT         172             73             87
HLN Nancy Grace         482            148            239
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       2,076            239            708
CNN Piers Morgan Tonight         691            210            346
MSNBC Rachel Maddow Show       1,148            291            498
CNBC BETTING BIG ON BROADWAY         104             37             40
HLN Dr. Drew ON CALL         405            112            184
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,436            186            519
CNN Anderson Cooper 360         485            158            236
MSNBC Last Word W/ L. ODONNELL         715            190            342
CNBC AMERICAN GREED         202            102            139
HLN Nancy Grace         361             94            213
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,075            240            480
CNN ERIN BURNETT OUTFRONT         308            145            142
MSNBC Ed Show         398            103            159
CNBC Mad Money           75             40             50
HLN SHOWBIZ TONIGHT         287            101            192

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • RedBarSoup

    Well according to Ratboy the 35-64 is the most important demo AHAHAHA

  • Mark2

    ^^LOL…yeah, Ratboy is a little delusional.

  • Doug Z

    Mark2
    Posted February 5, 2013 at 7:22 PM

    ^^LOL…yeah, Ratboy is a little delusional.

    that was the longest non-story I ever had to follow

  • Mark2

    @DougZ

    Good for you

  • 1966

  • Doug Z

    usa Mark2 and Jeff

    Our President kills 16 year old American with drones
    Of the scores of people dubbed terrorists and taken out by American military drone strikes, three men — all killed in the fall of 2011 — were U.S. citizens.

    But the most controversial drone strike took place on Oct. 14, 2011, when 16-year-old Abdulrahman was killed by U.S. forces.

    Family of the Denver-born teenager say he had no ties to terrorist organizations and was unjustly targeted because of his father.

  • http://tvbythenumbers.com Bill Gorman

    “It is the most important demo to Advertisers. That’s why those shows with higher 18-49 demo ratings are able to command the highest prices for their 30 second commercial slots. And that doesn’t just go for Cable Netwroks, that also applies to Broadcast Networks.”

    You sir, are simply mistaken, but I don’t expect I’ll be changing your mind.

    For the few of you who may care, adults 18-49 is the most important demo for broadcast primetime, and for some big general interest cable nets like USA, TNT & TBS. For news programming on cable and broadcast its adults 25-54. For other cable networks, different age/gender demos are the basis for their ad pricing.

    Now, having waded into the muck that is our cable news comments, I will bid you farewell, and allow you all to get back to your very important task of haranguing each other over which political faction has today’s monopoly on idiocy.

    Best of luck with that.

  • AppleStinx

    Final score: Bill Gorman 3 x 0 Mark2.

  • RedBarSoup

    Ohhhh A BLUE comes for Mark just like a blue came for Ratboy way back in the day. I LOVE this!

  • Mark2

    @Bill “For the few of you who may care, adults 18-49 is the most important demo for broadcast primetime.”

    Thank you for admitting that I was right. I’ve been saying that for over a month now. This is something directly from your own site concerning the 18-49 demo:

    “A18-49 or Adults 18-49 Ratings – this is the advertising demographic advertisers are usually most interested in for primetime shows. It’s the important number in terms of how well a show is doing. Total viewers (P2+ above) DON’T really make a difference.”

    In the TV world, is there anything more important than the Primetime numbers? I think not. When it comes to Primetime, Broadcast TV shows get the highest ratings…that’s a fact. And just like you admitted, the 18-49 demo is the most important thing for Broadcast Primetime.

    In the Broadcast world, advertisers pay an average of $100,000 for a 30 second commercial spot in Primetime, while Cable only averages around $10,000 per 30 second spot. That’s 10 times less than Broadcast. Well why do you think it’s that way? I’ll tell you why…because again Broadcast shows get higher ratings than Cable shows.

    Those shows with the highest 18-49 demo ratings on Broadcast Primetime are able to command the highet price for a 30 second commercial spot in ALL of TV. Again, this is why the 18-49 demo is the most important demo in all of TV.

    However, even when it comes to the 25-54 demo for News, Broadcast News dominates over Cable as I’ve stated before:

    25-54 Demo numbers for Evening News

    NBC News w/Brian Williams = 2,545,000
    ABC News w/Diane Sawyer = 2,188,000
    CBS News w/Scott Pelley = 2,033,000
    Fox News O’Reilly Factor = 513,000
    Fox News The Five = 367,000
    Special Report w/ Bret Baier = 295,00
    MSNBC News Rachel Maddow = 291,000

    Brian Williams alone draws more 25-54 viewers than O’Reilly, O’Reilly Repeat, Hannity, Rachel, The Ed Show, Lawrence, Greta, and The Five COMBINED!!! That’s right, NBC News w/Brian Williams beats all those shows combined.

    Next!!!

  • Mark2

    @AppleStinx

    Not even close.

  • AppleStinx

    BHM (cont.)
    “Hound Dog/Down Home Shakedown”

  • Hillbilly

    Bill O only cable news show on the list. :)

    Not bad considering cable news doesn’t target the 18-49 demo. If the did the 18-49 demo would be included in the table above.

  • Hillbilly

    Lets hope they don’t get any cells from usa8888 or NC Jeff. :lol:

    Imagine if you could take living cells, load them into a printer, and squirt out a 3D tissue that could develop into a kidney or a heart. Scientists are one step closer to that reality, now that they have developed the first printer for em br yonic human stem cells.

    Source.

    I’m headed to K*nko’s to print me a super model. :cool:

  • Hillbilly

    Bill Gorman – While I will likely regret wading into these comments, news program advertising is priced based on adults 25-54 ratings.

    ———————————–

    Stop by more often. On the weekend there’s cat fights between the ladies. Sometimes they tear each others clothes off. :grin:

    C’ya

  • Mark2

    Hey Bill,

    This might provide you with a better picture as to how important that 18-49 demo is in the TV world:

    “In general, the number of viewers within the 18–49 age range is more important than the total number of viewers. According to Advertising Age, during the 2007–08 season, Grey’s Anatomy was able to charge $419,000 per commercial, compared to only $248,000 for a commercial during CSI, despite CSI having almost five million more viewers on average. Due to its strength in young demos, Friends was able to charge almost 3 times as much for a commercial as Murder, She Wrote, even though the two series had similar total viewer numbers during the seasons they were on the air together. Glee and The Office drew fewer total viewers than NCIS during the 2009–10 season, but earned an average of $272,694 and $213,617 per commercial respectively, compared to $150,708 for NCIS.”

  • Dreamer

    Kudos to the grand Mr. Bill,
    I have enjoyed the site for many years.

  • Mark2

    @Hillbilly “Bill O only cable news show on the list”

    LOL…he came in 100th place.

  • Dreamer

    Ps. Thanks for the song, I loved it. Still only one king in my book though.

  • Dreamer

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