Live + Same Day Cable News Daily Ratings for February 4, 2013
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,155 | 218 | 462 | |
| CNN | 413 | 137 | 178 | |
| MSNBC | 482 | 146 | 224 | |
| CNBC | 148 | 43 | 75 | |
| FBN | 46 | 9 | 25 | |
| HLN | 263 | 89 | 140 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,185 | 313 | 820 | |
| CNN | 645 | 188 | 317 | |
| MSNBC | 935 | 224 | 419 | |
| CNBC | 163 | 75 | 95 | |
| FBN | 37 | 10 | 21 | |
| HLN | 416 | 118 | 212 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 1,090 | 217 | 487 |
| CNN | Early Start/Starting Point | 256 | 109 | 115 |
| MSNBC | Morning Joe | 429 | 184 | 244 |
| CNBC | Squawk Box | 111 | 24 | 49 |
| HLN | Morning Express w/ Meade | 160 | 89 | 111 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 2,088 | 367 | 799 |
| CNN | Situation Room | 779 | 225 | 322 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 898 | 170 | 336 |
| CNBC | FAST MONEY | 197 | 56 | 97 |
| HLN | EVENING EXPRESS | 449 | 111 | 182 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,909 | 295 | 737 |
| CNN | Situation Room | 509 | 185 | 271 |
| MSNBC | POLITICS NATION | 783 | 198 | 345 |
| CNBC | Mad Money | 130 | 46 | 64 |
| HLN | EVENING EXPRESS | 559 | 173 | 272 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,653 | 256 | 703 |
| CNN | ERIN BURNETT OUTFRONT | 555 | 175 | 257 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 875 | 203 | 404 |
| CNBC | Kudlow Report | 133 | 18 | 35 |
| HLN | JANE VELEZ-MITCHELL | 472 | 164 | 252 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 3,026 | 513 | 1,228 |
| CNN | Anderson Cooper 360 | 760 | 197 | 370 |
| MSNBC | Ed Show | 942 | 192 | 416 |
| CNBC | HOTEL: BEHIND MARRIOTT | 172 | 73 | 87 |
| HLN | Nancy Grace | 482 | 148 | 239 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 2,076 | 239 | 708 |
| CNN | Piers Morgan Tonight | 691 | 210 | 346 |
| MSNBC | Rachel Maddow Show | 1,148 | 291 | 498 |
| CNBC | BETTING BIG ON BROADWAY | 104 | 37 | 40 |
| HLN | Dr. Drew ON CALL | 405 | 112 | 184 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,436 | 186 | 519 |
| CNN | Anderson Cooper 360 | 485 | 158 | 236 |
| MSNBC | Last Word W/ L. ODONNELL | 715 | 190 | 342 |
| CNBC | AMERICAN GREED | 202 | 102 | 139 |
| HLN | Nancy Grace | 361 | 94 | 213 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,075 | 240 | 480 |
| CNN | ERIN BURNETT OUTFRONT | 308 | 145 | 142 |
| MSNBC | Ed Show | 398 | 103 | 159 |
| CNBC | Mad Money | 75 | 40 | 50 |
| HLN | SHOWBIZ TONIGHT | 287 | 101 | 192 |
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2012)
CNN/HLN: 99.727 million HHs
CNBC: 97.497 million HHs
FNC: 97.981 million HHs
MSNBC: 95.526 million HHs
Fox Business: 68.407 million HHs
Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.
Well according to Ratboy the 35-64 is the most important demo AHAHAHA
^^LOL…yeah, Ratboy is a little delusional.
Mark2
Posted February 5, 2013 at 7:22 PM
^^LOL…yeah, Ratboy is a little delusional.
that was the longest non-story I ever had to follow
@DougZ
Good for you
http://www.youtube.com/watch?feature=player_detailpage&v=AHNV2fRkGMI
usa Mark2 and Jeff
Our President kills 16 year old American with drones
Of the scores of people dubbed terrorists and taken out by American military drone strikes, three men — all killed in the fall of 2011 — were U.S. citizens.
But the most controversial drone strike took place on Oct. 14, 2011, when 16-year-old Abdulrahman was killed by U.S. forces.
Family of the Denver-born teenager say he had no ties to terrorist organizations and was unjustly targeted because of his father.
“It is the most important demo to Advertisers. That’s why those shows with higher 18-49 demo ratings are able to command the highest prices for their 30 second commercial slots. And that doesn’t just go for Cable Netwroks, that also applies to Broadcast Networks.”
You sir, are simply mistaken, but I don’t expect I’ll be changing your mind.
For the few of you who may care, adults 18-49 is the most important demo for broadcast primetime, and for some big general interest cable nets like USA, TNT & TBS. For news programming on cable and broadcast its adults 25-54. For other cable networks, different age/gender demos are the basis for their ad pricing.
Now, having waded into the muck that is our cable news comments, I will bid you farewell, and allow you all to get back to your very important task of haranguing each other over which political faction has today’s monopoly on idiocy.
Best of luck with that.
Final score: Bill Gorman 3 x 0 Mark2.
Ohhhh A BLUE comes for Mark just like a blue came for Ratboy way back in the day. I LOVE this!
@Bill “For the few of you who may care, adults 18-49 is the most important demo for broadcast primetime.”
Thank you for admitting that I was right. I’ve been saying that for over a month now. This is something directly from your own site concerning the 18-49 demo:
“A18-49 or Adults 18-49 Ratings – this is the advertising demographic advertisers are usually most interested in for primetime shows. It’s the important number in terms of how well a show is doing. Total viewers (P2+ above) DON’T really make a difference.”
In the TV world, is there anything more important than the Primetime numbers? I think not. When it comes to Primetime, Broadcast TV shows get the highest ratings…that’s a fact. And just like you admitted, the 18-49 demo is the most important thing for Broadcast Primetime.
In the Broadcast world, advertisers pay an average of $100,000 for a 30 second commercial spot in Primetime, while Cable only averages around $10,000 per 30 second spot. That’s 10 times less than Broadcast. Well why do you think it’s that way? I’ll tell you why…because again Broadcast shows get higher ratings than Cable shows.
Those shows with the highest 18-49 demo ratings on Broadcast Primetime are able to command the highet price for a 30 second commercial spot in ALL of TV. Again, this is why the 18-49 demo is the most important demo in all of TV.
However, even when it comes to the 25-54 demo for News, Broadcast News dominates over Cable as I’ve stated before:
25-54 Demo numbers for Evening News
NBC News w/Brian Williams = 2,545,000
ABC News w/Diane Sawyer = 2,188,000
CBS News w/Scott Pelley = 2,033,000
Fox News O’Reilly Factor = 513,000
Fox News The Five = 367,000
Special Report w/ Bret Baier = 295,00
MSNBC News Rachel Maddow = 291,000
Brian Williams alone draws more 25-54 viewers than O’Reilly, O’Reilly Repeat, Hannity, Rachel, The Ed Show, Lawrence, Greta, and The Five COMBINED!!! That’s right, NBC News w/Brian Williams beats all those shows combined.
Next!!!
@AppleStinx
Not even close.
BHM (cont.)
“Hound Dog/Down Home Shakedown”
http://www.youtube.com/watch?v=wZRaK0j8DMs
Bill O only cable news show on the list.
Not bad considering cable news doesn’t target the 18-49 demo. If the did the 18-49 demo would be included in the table above.
Lets hope they don’t get any cells from usa8888 or NC Jeff.
Imagine if you could take living cells, load them into a printer, and squirt out a 3D tissue that could develop into a kidney or a heart. Scientists are one step closer to that reality, now that they have developed the first printer for em br yonic human stem cells.
Source.
I’m headed to K*nko’s to print me a super model.
Bill Gorman – While I will likely regret wading into these comments, news program advertising is priced based on adults 25-54 ratings.
———————————–
Stop by more often. On the weekend there’s cat fights between the ladies. Sometimes they tear each others clothes off.
C’ya
Hey Bill,
This might provide you with a better picture as to how important that 18-49 demo is in the TV world:
“In general, the number of viewers within the 18–49 age range is more important than the total number of viewers. According to Advertising Age, during the 2007–08 season, Grey’s Anatomy was able to charge $419,000 per commercial, compared to only $248,000 for a commercial during CSI, despite CSI having almost five million more viewers on average. Due to its strength in young demos, Friends was able to charge almost 3 times as much for a commercial as Murder, She Wrote, even though the two series had similar total viewer numbers during the seasons they were on the air together. Glee and The Office drew fewer total viewers than NCIS during the 2009–10 season, but earned an average of $272,694 and $213,617 per commercial respectively, compared to $150,708 for NCIS.”
Kudos to the grand Mr. Bill,
I have enjoyed the site for many years.
@Hillbilly “Bill O only cable news show on the list”
LOL…he came in 100th place.
Ps. Thanks for the song, I loved it. Still only one king in my book though.
http://www.youtube.com/watch?v=BirclTYVh74