Disney Channel Extends Streak as TV’s Number 1 Network in Total Day to 86 Consecutive Weeks in Kids 6-11 and Tweens
via press release:
Disney Channel Extends Streak as TV’s #1 Network in Total Day
to 86 Consecutive Weeks in Kids 6-11 and Tweens
~ “Phineas and Ferb” is Cable TV’s #1 Telecast in Kids 6-11; “Jessie” #1 in Tweens
Disney Junior Block’s “Sofia the First” and “Doc McStuffins”
Rank as the Week’s Top 2 Cable TV Series in Kids 2-5
Disney Channel: Total Day and Prime Highlights
For the week of January 28, 2013, Disney Channel ranked as TV’s #1 network for the 86th consecutive week in Kids 6-11 (546,000/2.3 rating) and Tweens 9-14 (498,000/2.1 rating), surpassing Nickelodeon by double digits for the 65th (+25% – vs. 437,000) and 67th straight weeks (+66% – vs. 300,000), respectively.
In Prime, Disney Channel extended its streak as the #1 cable TV network to 405 consecutive weeks in Kids 6-11 (976,000/4.1 rating – nearly 8 years) and to 141 consecutive weeks in Tweens 9-14 (858,000/3.6 rating – nearly 3 years), and placed a competitive #2 in Total Viewers (2.2 million).
In Total Viewers, Friday’s original lineup saw “Jessie” hit season highs (3.84 million), “Phineas and Ferb” hit a near 6-month high (3.77 million) and “A.N.T. Farm” at a near 7-month high (3.31 million).
Disney Channel delivered the week’s Top 5 cable TV telecasts in Kids 6-11 (9 of the Top 10), and Top 7 in Tweens (Top 5 below):
Disney Junior Preschooler Block
For the week, Disney Junior, Disney Channel’s preschooler block for kids age 2-7 and their caregivers, delivered the week’s Top 2 cable TV series in Kids 2-5 with “Sofia the First” (765,000/4.8 rating), and “Doc McStuffins” (704,000/4.4 rating), representing the block’s 6th consecutive week with the #1 preschool cable TV series in the demo.
- Overall, led by “Sofia the First” and “Doc McStuffins,” the block gave Disney Channel the week’s Top 2 cable TV series in Kids 2-5 and Girls 2-5, the Top 3 cable TV series in Boys 2-5 and the Top 4 preschool cable TV series in Total Viewers and Women 18-49:
About Disney Channel:
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.
[Source: NTI, U.S. ratings. Week of 1/28/13-2/3/13: Live + Same Day. Program ranks for Disney Junior block based on 2+ telecasts.