'Super Bow XLVII' Live Stream Sets Viewership Records

Categories: Internet TV,Network TV Press Releases

Written By

February 5th, 2013

via press release:

Super Bowl XLVII LIVE STREAM SETS VIEWERSHIP RECORDS

Unique Viewers Reach 3 Million, with 114.4 Million Minutes of Video Streams

Most Social Telecast Ever, According to Monitoring Services

 

NEW YORK – Feb. 5, 2013 – The CBSSports.com, NFL.com and NFL Mobile from Verizon live stream of Super Bowl XLVII on Sunday set multiple viewership records for a single game sporting event in the United States and also made history as the most social telecast ever, according to data provided by Omniture and third-party monitoring firms.

 

Online, the CBSSports.com live stream of the matchup between the San Francisco 49ers and the Baltimore Ravens attracted three million unique viewers to the Super Bowl XLVII video player, up 43 percent from Super Bowl XLVI. Viewers generated nearly 10 million live video streams, up more than 100 percent from last year, resulting in a record 114.4 million minutes streamed, which was up 46 percent over last year's game.

 

Sunday also marked the largest recorded audience in CBSSports.com’s history, as viewers streamed the game live, watched Beyonce’s halftime performance (the first time a Super Bowl halftime performance has been streamed live online in the U.S.), viewed alternative camera angles, connected with friends and followers socially and watched broadcast commercials again on-demand.

 

In addition to viewership numbers, Super Bowl XLVII smashed the record for the most-social event in the history of television, according to third-party research firms BlueFin, SocialGuide and Trendrr. Trendrr tracked more than 52.5 million social comments throughout the day, more than three times the numbers tracked for 2012’s Grammy Awards and Super Bowl XLVI, the previous top events.

 

“Our live stream of Super Bowl XLVII not only set online viewership and social-media records but set the standard for a second-screen sports experience,” said Jim Lanzone, President of CBS Interactive. “Our goal was to create an environment that would serve as the perfect complement to CBS Sports’ coverage of the game. We’re extremely proud of this historic experience.”

 

“This year’s record-setting engagement demonstrates that our fans are always looking for more ways to engage with NFL content,” said Hans Schroeder, NFL Senior Vice President of Media Strategy and Development.

 

CBS Sports’ coverage of Super Bowl XLVII (Feb 3: 6:32-8:41 and 9:11-10:47 PM, ET) was watched in all-or-part (at least six minutes) by a record 164.1 million viewers. Last night’s 164.1 million (persons 2+) is the highest number of viewers to ever watch all-or-part of the Super Bowl. The previous high was 2011’s 162.9 million for the Green Bay Packers-Pittsburgh Steelers game.

 

Official stats for Sunday’s live stream of XLVII on CBSSports.com and NFL.com:

 

? Unique Viewers: 3 million

? Total Minutes Streamed: 114.4 million

? Live video streams: 10 million

? Engagement: 38 minutes per viewer

 

 
  • Dee Em Styles

    Wow. Those are some groundbreaking numbers for the SuperBowl. Not even a power outage could stop that!

  • Qaz

    Honestly 3 million streaming viewers isn’t that impressive at all.

    Anyone know what the old record was?

  • Qaz

    That Space Jump had 8 million streaming viewers and Obama’s inaugaration had 7 million. Come on Super Bowl, you can do better than that.

  • J-Crew

    These numbers are pretty groundbreaking, the fact that the game had an embarrassing power outage and the numbers were this high and broke some records is straight up impressive.

  • Shepherd

    You might add that the 38mins per viewer (streamer) was done over an average of 3.3 streaming sessions per viewer as well. 11.5 min/stream for an event that lasted how many hours? I’m not particularly impressed either Qaz, but hey; it was “most-social event in the history of television”. lol

  • JR35

    The PR people are grabbing at all the straws to claim records of some sort. :)

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