‘Switched at Birth’ Climbs to 1-Year High in Adults 18-34 and Season-2 Highs in Total Viewers, Adults 18-34 and Adults 18-49



via press release:

“Switched at Birth” Climbs to 1-Year High in Adults 18-34 and Season-2 Highs

in Total Viewers, Adults 18-34 and Adults 18-49; Is Monday’s #1 Scripted

Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34

 

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

Versus a full slate of original programming on broadcast, “Switched at Birth” delivered its best numbers in more than 1 year in Adults 18-34 (670,000/1.0 rating – since 1/24/12) and hit Season 2 highs in Total Viewers (1.79 million) and Adults 18-49 (1.02 million/0.8 rating).

 

  • “Switched at Birth” stood as Monday’s #1 scripted cable TV telecast in Women 18-34, Women 18-49 and Females 12-34, and was the #1 scripted cable TV telecast at 8 o’clock in Adults 18-34 and Adults 18-49.

 

 

Source: NTI, 2/4/13, U.S. ratings, Live + Same Day.

 

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