'Switched at Birth' Climbs to 1-Year High in Adults 18-34 and Season-2 Highs in Total Viewers, Adults 18-34 and Adults 18-49

Categories: Network TV Press Releases

Written By

February 5th, 2013

via press release:

“Switched at Birth” Climbs to 1-Year High in Adults 18-34 and Season-2 Highs

in Total Viewers, Adults 18-34 and Adults 18-49; Is Monday’s #1 Scripted

Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34



“Switched at Birth” (8:00 – 9:00 p.m.)


Versus a full slate of original programming on broadcast, “Switched at Birth” delivered its best numbers in more than 1 year in Adults 18-34 (670,000/1.0 rating – since 1/24/12) and hit Season 2 highs in Total Viewers (1.79 million) and Adults 18-49 (1.02 million/0.8 rating).


  • “Switched at Birth” stood as Monday’s #1 scripted cable TV telecast in Women 18-34, Women 18-49 and Females 12-34, and was the #1 scripted cable TV telecast at 8 o’clock in Adults 18-34 and Adults 18-49.



Source: NTI, 2/4/13, U.S. ratings, Live + Same Day.


  • Michael

    Keep climbing SAB!!!!!

  • Dillan

    Again, no mention of Bunheads. Surely the show is certain for cancellation when the network doesn’t even include it in their press releases..

  • Jared

    I haven’t watched last nights S@B but clearly its doing well for the network. I guess any fans of Bunheads should enjoy these last couple episodes because they will most likely be the last. Can’t say it surprises me that Bunheads never found an audience.

  • Rhonda

    I love S@B but Bunheads is really great too! Anyone who doesn’t watch is missing out!

  • Bunheads_Fan

    I love Bunheads, too, and think that it has improved tremendously with these latest episodes!

  • Cindy

    This is GREAT for Switched At Birth! It’s a great show but don’t forget to give Bunheads a chance, everyone!! It’s gotten really good since the first episode!

  • Bunheads_Fan

    Bunheads definitely needs to move to a different network – maybe Bravo??

  • david

    Thats great for Switched at Birth again. great to see it going higher and doing better as the weeks go on.

  • panda22

    S@B has held very steady through its current run and has risen slightly each episode in ratings and demo, bit early yet and we know its got a full 20 episode season regardless…but season 3 is looking strong by the episode.


  • forg

    Bunheads :(

  • ender650

    Switched at Birth is doing great. The fact the ABC Family is ignoring Bunheads is terrible for any prospects of renewal.

  • Gallyfreshy11

    It is great for SAB but I wanted to see Bunheads for their results of this show. Bunheads is best because I love their connection around in the cast’s characters. By the way, I am a big fan of Sutton Foster as Michelle Simms! Can’t wait to see another new episode of her in Bunheads on Mondays!!! Hope Bunheads are still in running until they succeed. Amy Sherman-Palladino is great to get the audience to get some inspiration and encouragement on the dance styles and characters! I love her old show, Gilmore Girls! But this show, Bunheads is on my top of list! Love this show! Go get Bunheads to be in this results! Come on. You don’t miss out anything until this season is over then get them to stay on ABC Family Channel!!!

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